I’m occasionally asked by companies why they should hire a PR firm instead of simply hiring someone to do the work in-house. The truth is, not every company needs to hire a PR firm, but when a company does the math and evaluates their potential needs, hiring an agency is often the right call. Here’sRead More
It’s that time of year when everyone seems to be getting over a cold or the flu. Recently I came across a quote that Influence and influenza are the same root word because influence is contagious. I like the idea of your influence- your flu- being contagious. That led me to think back to one ofRead More
Going to a Trade Show? Don’t forget to implement an aggressive public relations plan. Think about it… industry media from all over the world attend trade shows to learn the latest industry trends and meet with as many companies as possible. Trade shows represent a smorgasbord of story and product options with everything in oneRead More
Seven business storytelling strategy tips to help a business share their story with reporters or their target audience. Learn more today.
A great PR firm for one company might be a nightmare for another. Here are some tips to help you find the right PR partner for your company.
The challenge for any business is to figure out which story will get noticed by the intended audience. Learn how the right strategy gets you there.
We are proud to announce we were named one of three finalists for Scottsdale Chamber of Commerce’s 31st annual Sterling Awards! It’s a great recognition of our hard work.
Many companies think they need to avoid cookie-cutter style public relations strategies. I’ve even been told by clients that one of the things they like most about us is that we don’t do cookie-cutter campaigns. This might surprise you, but I love cookie cutters and we use them all the time. Cookie cutters give mediaRead More