Ever since I was a kid, I was fascinated by impossible problems or lost causes. Over the last 20 years, I’ve developed a theory on how best to tackle such issues. First, you need to view the impossible-to-solve problem as a giant cube stuck in the middle of a long trail, with your desired resultRead More
It’s okay to admit it: If you work in EMS, you’re likely inbred. This realization hit me at a State ambulance association conference a few weeks ago where I was leading a session on how ambulance providers should use the media to make their agency stronger. As soon as I arrived, I saw former colleaguesRead More
How many Christmas transports resulted from red rider bb guns? How many transports due to bad eggnog? What unique thing does your agency do to celebrate the holidays? The key to creating a good “Christmas Story” for your ambulance service is to pull together two key images in to one story.
Paramedics and EMTs have a unique perspective and credibility to educate the public on the importance of preventing drunk driving related crashes. We see first-hand the 1000 people killed each year between Thanksgiving and New Year’s. We care for thousands more that are injured, and we witness the impact it has on family members. So,Read More
Kids love Halloween because they get to dress up and collect candy. Adults love it because they get to act like kids. Don’t be scared to seize this once a year opportunity for your company to be creative and develop some great visuals for the media. Identifying a media friendly visual opportunity for Halloween isRead More
I admit it. I enjoy walking up to strangers at networking events, happy hours and the chicken dinner circuit. While I’ve never been considered the coolest guy in the room, I do feel confident that I hold my own even if I don’t hold court. My technique is pretty simple, and I encourage lessRead More
Josh Weiss at the Copper Anvil Awards presented by the Public Relations Society of America’s Phoenix Chapter on 8/23/12 where he co-accepted two awards with Liz Merritt from his work last year at Rural/Metro Corporation. It amazes me that more PR pros and company spokespeople don’t take advantage of an easy way to generate free,Read More
Recently, my kids were playing in the pool, taking turns jumping in pretending they were Olympic divers. Some jumps were cannonballs others were pencil jumps or spins. What I enjoyed most were the pre-jump antics. Like synchronized Olympic divers talking to each other as they prepared to jump, my daughter mimicked them with full seriousnessRead More