There are a lot of trolls out there. Trolls are people that anonymously post incendiary comments to online articles and blogs just for the sake of picking a fight. Mixed in with these agitators are real people who are frustrated and genuinely upset with the company that deserve a response. Sometimes it’s hard to knowRead More
It’s amazing how many companies fail to properly take full advantage of media opportunities that trade shows and conferences provide. National or industry trade shows create an excellent opportunity to meet with key industry reporters since most national industry publications send reporters or editors to bigger conferences. Since the reporters are spread out across theRead More
In preparing for my wedding anniversary this month, one of my tasks was to pick out a card at the store. Staring at the shelves there were lots of card options, yet many of them seemed familiar. I found myself trying to make sure that I didn’t purchase a card that I had already givenRead More
If you’re new to your role as a spokesperson or in leading public relations efforts for your organization, you’ve got a great opportunity. You get to “be dumb” to the very people that you’ll need to succeed in your role. So are you taking full advantage? Here are some examples of what you can doRead More
During High School and college I worked at several radio stations and was lucky enough to interview several famous musicians. One was the Piano Man himself, Billy Joel. He shared some advice that some 20+ years later still resonated with me. He said, “Figure out what you’re good at, and do that. Otherwise, you’re justRead More
Some of my favorite media stunts relate to Valentine’s Day. I’ll share examples in a moment, but first let’s examine the anatomy of how to construct a holiday focused media event. They key is blending two unique components, or visuals, into the same story.