“50% of the vote… plus 1”
Running public relations for your business is like running a political campaign. A politician doesn’t need to convince every voter to vote for them – they need 50% of the vote… plus 1.
You don’t need everyone to know, like, and trust your business from day one. You need it when it really matters – like during a crisis or a product promotion.
You’re working with the end in mind, and so are we. It begins with outlining the public relations goals you have for your business and then working backwards to create a plan that gets you there.
The key to long-term public relations success is to build a plan that accounts for the perceptions of your audience – your customers and the general public.
We believe it’s easier to be the company your customers already think of positively than to later convince everyone to see you as something different.
At 10 to 1 Public Relations, we build a customized, strategic plan designed to address your future goals, your present reality, and the perceptions your customers and community have of your business.
Once the strategy is formed, we build a calendar plan designed to leverage the appropriate public relations tools. Your plan is built to take advantage of opportunities as they arise, ensuring you’re not stuck on any one thing. Putting the emphasis on making consistent progress over time to build your narrative with the media, the community, and on the Internet.
We know reality shifts unexpectedly, and when you work with 10 to 1 Public Relations on an ongoing basis, we evaluate the plan and ensure that the work being done with the media remains in alignment with your company’s long-term goals.
Strategic plans include the evaluation of all media options including the use of social media to connect with reporters, custom audiences, and community groups.