Tricia Beran wanted to start a company that makes it easy to create family video histories at reasonable prices to preserve family memories from generation to generation. She had had the equipment, training and qualifications, but needed help creating a brand, marketing materials, a sales and marketing strategy and a media launch plan.
10 to 1 Public Relations began by completing an in depth study to develop core messaging, pricing and potential client needs. Using the research, it created a logo, website, marketing materials, sales strategy for each of the three products lines, and a product launch strategies.
10 to 1 Public Relations helped develop:
- A core message analysis
- A company brand and logo
- Website design and text
- Marketing materials including a brochure, rack cards and marketing materials
- Unique Sales/product launch plans for each of the three core products Developed partnerships with potential referral sources
- Media launch plan to introduce the service to potential customers