A couple of weeks ago, I witnessed the cutest things and I can’t get it out of my mind. During my 10-year-old son’s basketball game, one of the smaller, less athletic kids on his team got the ball and reluctantly took the shot – making a basket. The pride and excitement was obvious on hisRead More
A crisis doesn’t only effect customers, it directly effects your staff. It’s your staff that has to communicate with angry, scared customers – calming their fears and resolving their problems. It’s your staff that needs to keep their cool, show empathy and have crazy amounts of patience. In Part 1 of this four-part series weRead More
By Sierra Oshrin When I first decided to leave the news industry, my mind was flooded with questions as to what I would do next. I had always heard public relations was a relatively smooth transition, and many reporters I knew crossed over to the dark side and began careers in PR. But what exactlyRead More
Seven business storytelling strategy tips to help a business share their story with reporters or their target audience. Learn more today.