This recent exchange between a reporter and Senator Lindsey Graham applies to business too, not just politics. Reporter: Do you believe the news media is the enemy of the people? Sen. Lindsey Graham: “No, I think the press in America is a check and balance on power. … Sometimes you can be a pain inRead More
The message you convey when naming a company, a campaign or an issue can be the difference between success or failure. Here are some examples, some may be political!
How many “things” does your company offer? How many different customers are you targeting right now? Chances are, it may be too many. Focus drives better results.
I’m proud to call Arizona my home since 2000, but I grew up in Cleveland. DO NOT insert your own joke here. Cleveland constantly seems to be the punchline of every national joke. We even mocked ourselves. I remember billboards paid for by the City’s daily newspaper saying “New York is the Big Apple butRead More