This recent exchange between a reporter and Senator Lindsey Graham applies to business too, not just politics. Reporter: Do you believe the news media is the enemy of the people? Sen. Lindsey Graham: “No, I think the press in America is a check and balance on power. … Sometimes you can be a pain inRead More
talking to reporters
In some ways, talking to customers and the public through the media is the easiest part of a crisis. It’s also one of the most risky as it relates to protecting your company. The job of media outlets is to share the information of what’s happening with the public, but not necessarily to share thatRead More
Going to a Trade Show? Don’t forget to implement an aggressive public relations plan. Think about it… industry media from all over the world attend trade shows to learn the latest industry trends and meet with as many companies as possible. Trade shows represent a smorgasbord of story and product options with everything in oneRead More
Seven business storytelling strategy tips to help a business share their story with reporters or their target audience. Learn more today.