It’s actually OK to be strategic about corporate social responsibility (CSR) and here are 3 reasons why:
Here are five tips for how you can leverage engaging video to land national media placement.
A lot of people are rejoicing that the elections have ended. Their elation isn’t necessarily about who won, but simply that they’re thrilled that the campaign ads are finally over! For me, campaign season never ends, because I believe that the best public relations campaigns should be run like a political campaign- and that’s howRead More
I highlight IPREX on my website. I have an IPREX icon in my email signature line. If you weren’t sure, YES we’re proud to be the sole Arizona member of IPREX! But I was recently asked: What is IPREX? More to the point, he asked why he should care. Shame on me for not betterRead More
Did you know we have a “No Jerks” policy? It applies to both our co-workers, and our clients. While the phrase may seem lighthearted or written to amuse, we’re serious about it. And yes, we believe it’s helped our business. Here’s what the “No Jerks” policy means.
A couple of weeks ago, I witnessed the cutest things and I can’t get it out of my mind. During my 10-year-old son’s basketball game, one of the smaller, less athletic kids on his team got the ball and reluctantly took the shot – making a basket. The pride and excitement was obvious on hisRead More
Have you ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good things to be said about a company to make up for one negative story. And since it’s only a matter of time before somebody says something negative (regardless of if it’s true or false), it’s essential toRead More
In some ways, talking to customers and the public through the media is the easiest part of a crisis. It’s also one of the most risky as it relates to protecting your company. The job of media outlets is to share the information of what’s happening with the public, but not necessarily to share thatRead More
The hardest and most important communications you have to handle during a crisis is to set the right tone and be responsive when sharing information to your supporters and any impacted customers. Your customers are the ones who ultimately hold your company’s destiny in their hands. If you want to weather the storm, the easiestRead More