by Josh Weiss A few weeks ago I shared a post celebrating the 5th Anniversary of my PR firm. The reaction was a bit different than expected. Along with notes of congratulations, I also received a lot of questions from new or struggling business owners. It made me wonder what I wish I had knownRead More
SCOTTSDALE-BASED STRATEGIC COMMUNICATIONS AGENCY 10 TO 1 PUBLIC RELATIONS JOINS IPREX GLOBAL COMMUNICATIONS SCOTTSDALE, ARIZ. – October 3, 2017: Scottsdale-based 10 to 1 Public Relations has joined the communication platform operated by IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide.
By Sierra Oshrin When I first decided to leave the news industry, my mind was flooded with questions as to what I would do next. I had always heard public relations was a relatively smooth transition, and many reporters I knew crossed over to the dark side and began careers in PR. But what exactlyRead More
Quick reputation management has always been important for companies, but social media has dramatically sped up expectations. Currently, some of the most known examples of threatened reputations are aimed at airlines where consumers are regularly posting to Twitter when unhappy about their service. Whether it be getting kicked out of their seat, not enoughRead More
By Sierra Oshrin, Account Executive at 10 to 1 Public Relations I’ve always been a big talker… Just ask my dad. When I was younger, I would be the first to raise my hand and volunteer to read in front of the class. Sometimes asking to read multiple times. I would sing in front ofRead More
I’m occasionally asked by companies why they should hire a PR firm instead of simply hiring someone to do the work in-house. The truth is, not every company needs to hire a PR firm, but when a company does the math and evaluates their potential needs, hiring an agency is often the right call. Here’sRead More
It’s that time of year when everyone seems to be getting over a cold or the flu. Recently I came across a quote that Influence and influenza are the same root word because influence is contagious. I like the idea of your influence- your flu- being contagious. That led me to think back to one ofRead More
Going to a Trade Show? Don’t forget to implement an aggressive public relations plan. Think about it… industry media from all over the world attend trade shows to learn the latest industry trends and meet with as many companies as possible. Trade shows represent a smorgasbord of story and product options with everything in oneRead More
Seven business storytelling strategy tips to help a business share their story with reporters or their target audience. Learn more today.
A great PR firm for one company might be a nightmare for another. Here are some tips to help you find the right PR partner for your company.