10 to 1 News

10 to 1 Public Relations Recognized as Agency of the Year

by Erica

10 to 1 Public Relations Recognized as Agency of the Year

This time of year usually has our team busy, submitting dozens of award nominations for clients. Awards can help boost an organization’s reputation with third-party credibility and our team nominates clients in various local, industry, and national awards. 

Seeing the value for our clients, we also apply for several awards for ourselves.

Our team is proud to share that 10 to 1 Public Relations was recognized with three Titan awards. The first recognizes 10 to 1 PR as PR Agency of the Year. The second two awards recognize 10 to 1 Public Relations’ expertise in public relations campaigns. 

As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers.

Josh Weiss President and Founder of 10 to 1 PR

According to the awards organization:

TITAN Business Awards’ mission is to acknowledge the achievements of both entrepreneurs and organizations worldwide, the award aims to provide recognition for all who are over-shadowed, as well as established, organizations around the world.

Here’s a recap of the winning campaigns that were recognized:  

Gold Winner: “10 to 1 PR for Agency of the Year” – PR & Communications – PR Agency of the Year

For more than a decade, 10 to 1 Public Relations has offered public relations services that are targeted, compelling, and achieve clients’ goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. In 2023 our team secured more than 9000 stories for clients. At 10 to 1 Public Relations, our creative plans and messages are distinctive and memorable. We develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and, more importantly, our clients’ target audiences. We believe it’s much more beneficial for a company to dominate industry and local media coverage with multiple different story placements over time rather than solely focusing on a placement in a well-known mainstream media outlet. Like drips out of a faucet, we can collect the water and utilize it however chosen to create the greatest benefit. The more water collected steadily over time, the bigger the impact.

Gold Winner: “Garnering attention for semiconductor company expansion” – PR & Communications – Technology / Science

A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. The global semiconductor industry is expected to double to $1 trillion by 2030, with U.S. semiconductor revenue amounting to $75 billion in 2022 alone. ASM is not as large as some of the ‘household names’ in the semiconductor industry, like Intel, and so they wanted to be better known within the industry and draw attention to their North American HQ expansion. Our team developed a public relations campaign to share this news with local, national, and industry media. Our team generated over 100 Arizona and United States media features for the announcement and had over a dozen reporters show up on the site of the event. Major top-tier national features include Reuters, Bloomberg and Wall Street Journal. National industry features include Semiconductor Digest, Computer World, Silicon Semiconductor Magazine, Semiconductor Engineering, Tech Switch and others.

Gold Winner: “Bolstering the reputation of a career in construction” – PR & Communications – Construction

10 to 1 PR provides traditional public relations services to boost brand awareness for the nation’s largest employee-owned electrical contractor, Rosendin. The construction company is known for building large-scale commercial projects including SoFi Stadium, The Westin Anaheim, data centers for top tech giants, educational facilities, hospitals, and some of the biggest renewable energy facilities in the country. Our team set out in 2023 to position Rosendin as an industry leader that offered career opportunities in a technology-forward company that valued safety. We reshaped the narrative around construction career opportunities by focusing on the individuals who come together for shared success, targeting young people and their parents to change their perception of the industry.

10 to 1 News

10 to 1 Public Relations Wins Its Third “PR Agency of the Year” Award in 2023

by Erica

10 to 1 Public Relations Wins Its Third “PR Agency of the Year” Award in 2023

Scottsdale-based 10 to 1 Public Relations (10to1PR), a strategic communications firm servicing clients in various industries across the country, has won its third PR Agency of the Year award of 2023. The most recent was awarded at PRSA Phoenix’s annual Copper Anvil Awards held on October 12, 2023, where the company earned six additional awards for successful public relations campaigns and tactics on behalf of its clients including media relations, corporate social responsibility, community relations, internal communications, public affairs, and special events.

Earlier this year, 10to1PR was named PR Agency of the Year by the International Titan Awards, and Mid-Sized PR Agency of the Year by the Bulldog PR Awards which recognizes the top PR agencies across North America. 

“It’s a tribute to our talented staff that their efforts have earned three unique PR Agency of the Year awards within the same year including an international organization, a major national industry award, and now this Phoenix area local award. This further motivates us to continue expanding our reach to serve more clients on a national scale, demonstrating our commitment to delivering strategic communications that exceed our client’s expectations.”

Josh Weiss, President and Founder of 10 to 1 Public Relations

10to1PR was selected as the Agency of the Year due to its overwhelming list of accomplishments on behalf of its clients and its impressive growth in the last few years. 

Other high-profile awards earned by 10to1PR in 2023 include being named to the Inc 5000 America’s Fastest Growing Private Companies List; several awards from Clutch.co; the American Marketing Association Phoenix Chapter’s Spectrum Awards; the Hermes Creative Awards, and others.          

10 to 1 News

Erica Fetherston Promoted to Vice President at 10 to 1 Public Relations

by Erica

Erica Fetherston Promoted to Vice President at 10 to 1 Public Relations

Erica Fetherston

Scottsdale-based strategic communications firm 10 to 1 Public Relations announced the promotion of Erica Fetherston to Vice President.

Fetherston first joined 10 to 1 Public Relations in 2018 as a PR Executive and has been repeatedly promoted due to her talent in creating and executing strategic communications plans and PR campaigns that deliver results for clients in various industries. She also plays a key role in developing and implementing policies and procedures to optimize efficiencies for the growing firm and inspiring and mentoring her co-workers. Most recently, she held the title of Director.

“Erica’s talent is on display every day generating results for our clients and serving as a mentor and role model for other members of our team,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “Erica has played a direct role in our firm’s growth and success in recent several years and we’re excited for her leadership within our company to continue in the years to come.”

“It has been a rewarding experience to be a part of 10 to 1 Public Relations’ continued success, both for our clients and internally for our highly talented team. I appreciate that I have been offered so many opportunities to challenge myself professionally, and I look forward to this leadership role at one of the preeminent PR agencies in the Valley.”

Erica Fetherston, Vice President, 10 to 1 Public relations

Fetherston also currently serves as Immediate Past President of the local Public Relations Society of America chapter, and is one of a dozen international members of the current IPREX Emerging Leaders Academy.  10 to 1 Public Relations has experienced exceptional growth in the last five years, nearly tripling its client list and quadrupling its staff. The firm has seen demand from businesses and organizations in various industries due to its consistent success in generating thousands of media features and bolstering the reputations of its clients year after year. 10 to 1 Public Relations works with clients in various industries, including finance, health and wellness, professional services, real estate, manufacturing, construction, technology, transportation, government service, nonprofit, and others.

10 to 1 News

10 to 1 Public Relations Named PR Agency of the Year in International Competition

by Erica

10 to 1 Public Relations Named PR Agency of the Year in International Competition

Also Wins Top Award in Crisis Management Category

Scottsdale-based strategic communications firm 10 to 1 Public Relations was recognized by the 2023 Bulldog PR Awards, the only international PR awards program judged exclusively by journalists, as the Midsize Agency of the Year. 10 to 1 PR was also awarded the top recognition in the Best Crisis Management category.

“We saw so many excellent examples of PR pros elevating their clients’ messages and using their platforms for good. I think more than anything, they showed the true value of a PR practitioner,” said Christopher Elliott, author, consumer advocate, nationally syndicated columnist, and veteran Bulldog PR Awards judge, in the 2023 Bulldog PR Awards press release.

“These awards are special to our firm because they are judged by the people that we work with every day: journalists from across the country. As a traditional public relations firm focused on protecting and elevating the reputations of our clients, we thank the Bulldog PR Awards for honoring our team’s work over the last year.”

Josh Weiss, President and Founder of 10 to 1 Public Relations.

10 to 1 PR has experienced exceptional growth in the last five years, nearly tripling its client list and quadrupling its staff. The firm has seen demand from businesses and organizations in various industries due to its consistent success in generating thousands of earned media features and bolstering the reputations of its clients year after year. 10 to 1 PR works with clients in various industries, including finance, health and wellness, professional services, real estate, manufacturing, construction, technology, transportation, government service, nonprofit, and others.

Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

10 to 1 News

10 to 1 PR Wins American Marketing Association Award for National PR Campaign

by Erica

10 to 1 PR Wins American Marketing Association Award for National PR Campaign

By Laura Slawny, Vice President at 10 to 1 PR

One of our greatest joys comes from winning awards for our clients. While some individuals shun the spotlight, we believe awards can have a powerful impact in boosting brand recognition, building reputation, and instilling trust with customers and business partners. We also love that it gives us a chance to share stories about inspirational people that have a genuine impact on their communities.

That also goes for awards for our own team as well.

Recently, we won a prestigious award from the American Marketing Association – Phoenix Chapter in the national PR campaign category for building brand awareness and industry recognition for electrical contractor Rosendin. Over the last year, we were honored to share their favorite stories which helped Rosendin increase brand awareness, community engagement, and talent recruitment.

Laura Slawny, Vice President at 10 to 1 Public Relations (right) receives award from AMA Phoenix’s President.

Our PR efforts aimed to position Rosendin as an industry leader and innovator, prioritizing brand visibility through nearly 500 media placements and interviews. These efforts highlighted Rosendin’s people and projects, establishing them as a trusted source of expertise and an incredible place to work. We amplified their commitment to corporate social responsibility through volunteer projects, fundraisers, and donations in the communities throughout the U.S. We also highlighted Rosendin’s commitment to providing a safe, inclusive, and caring workplace focused on developing individuals by profiling team members, career paths, and Rosendin’s commitment to safety at all costs.

A snapshot of some of our PR campaign results:

  • 26 interviews with local and industry media throughout the county
  • 126 features for Rosendin’s completed projects companywide
  • 78 stories highlighting Rosendin’s local community events designed to increase
    recruitment
One of the stories we generated for Rosendin with a leading industry outlet – read it here.

We value every interview, every article, and every opportunity we secured for our client. But most of all, we value our trusted relationship with Rosendin’s marketing team. This incredibly talented group helps us navigate the complexities of the industry, providing guidance and grace so we can be our best.

Winning prestigious awards highlights the power of industry recognition and has a positive impact on business. But this statue from the AMA shines brightly because it reflects the stars on 10 to 1 PR’s dedicated team and the bond they have built with our friends at Rosendin.

We thank them all and could not be here today without them.

10 to 1 News

10 to 1 Public Relations Wins Three Hermes Creative Awards

by Erica

10 to 1 Public Relations Wins Three Hermes Creative Awards

10 to 1 Public Relations was recently recognized with three Hermes Creative Awards. The three awards recognize 10 to 1 Public Relations’ expertise in public relations campaigns, managing and recovering from crisis scenarios, and event-based public relations.

According to the awards organization:

Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.

As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers. I’m most proud that these three Hermes Creative Awards recognize our team’s hard work and dedication to serving our clients’ needs and achieving their goals.

Josh Weiss, Founder and President of 10 to 1 Public Relations

Here’s a recap of the winning campaigns that were recognized:  

Platinum Winner: “Establishing Worzalla as a Top Local Employer” – Strategic Campaigns/PR Communications/PR

Worzalla, a leading book printer, enlisted the agency’s help to strengthen its employer brand and attract top talent. Through a comprehensive PR strategy, 10 to 1 Public Relations crafted a compelling narrative that highlighted Worzalla’s positive work environment, employee benefits, and commitment to the local community. The campaign’s success in enhancing Worzalla’s reputation as a desirable employer contributed to its well-deserved recognition.

Platinum Winner: “Intel’s Groundbreaking” – Strategic Campaigns, PR Communications/Live or Virtual Event

Faced with the challenge of introducing a groundbreaking product, Intel turned to 10 to 1 Public Relations to devise a PR campaign that would captivate local audiences in Arizona. 10 to 1 Public Relations orchestrated an unforgettable experience that showcased Intel’s revolutionary technology. The campaign’s exceptional execution and ability to generate excitement surrounding the announcement made it a resounding success.

Gold Winner: “Preserving Risas’ Reputation” – Strategic Campaigns, PR Communications/PR Campaign

Risas, a prominent dental company, faced a reputational challenge that required expert handling. 10 to 1 Public Relations devised a comprehensive PR campaign focused on transparency, proactive communication, and stakeholder engagement. Through strategic messaging and meticulous crisis management, 10 to 1 Public Relations successfully safeguarded Risas’ reputation, earning the admiration of both industry experts and the public.

10 to 1 Public Relations adds these Hermes awards to its extensive roster of awards recognizing the firm’s outstanding work over the last decade.

10 to 1 News

10 to 1 PR to Host Ribbon Cutting and 10th Anniversary Celebration

by Erica

10 to 1 PR to Host Ribbon Cutting and 10th Anniversary Celebration

Join 10 to 1 Public Relations on October 12 as we celebrate our 10th Anniversary and hold a ribbon cutting for our new office!

Celebrate with us all day, or join us when you can. Our agenda:

11:30 AM – 1:30 PM: Ribbon Cutting & Light Lunch

The Scottsdale Chamber of Commerce will help coordinate a short ribbon-cutting ceremony at 11:45 AM and we’ll have a light lunch available.

1:30 PM – 4:30 PM: Open House

Stop by anytime to enjoy a personal tour of 10 to 1 PR’s new office.

4:30 PM – 7:30 PM Happy Hour

Enjoy beverages and light snacks to celebrate 10 to 1 PR’s 10th Anniversary. A short toast will occur at 5:45 to celebrate the milestone.

So that we can plan accordingly (translation: make sure there’s enough food and beverages), please register and select one, or multiple, times.

Thank you for all your encouragement and support over the years. We’d be thrilled if you stopped by to help us celebrate these milestones.

10 to 1 News

City of Scottsdale Proclamation Makes October 1 (10/1/22) 10 to 1 Public Relations Day

by Erica

City of Scottsdale Proclamation Makes October 1 (10/1/22) 10 to 1 Public Relations Day

Proclamation Honors 10 to 1 PR’s 10th Anniversary

Scottsdale, Arizona (September 29, 2022) – Scottsdale-based strategic communications firm 10 to 1 Public Relations was honored to learn that City of Scottsdale Mayor David Ortega signed a proclamation naming October 1, 2022 (10/1/22) as 10 to 1 Public Relations Day. The recognition comes as 10 to 1 Public Relations celebrates its 10th anniversary.

10 to 1 PR President and Founder Josh Weiss in the company’s Scottsdale office

“While 10 to 1 Public Relations represents companies across the U.S. and the world, we’ve always proudly called Scottsdale our home,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “For Mayor Ortega and the City to recognize our 10th anniversary with this proclamation means a lot as it recognizes not only our growth but also our commitment to our community.”

Founded in Scottsdale in 2012, 10 to 1 Public Relations has grown from a solo practice to a team of a dozen full-time employees. The company recently moved into its fourth Scottsdale office, necessitated by the company’s continued growth, even through the duration of the coronavirus pandemic.  

10 to 1 Public Relations has won various awards in recent years including several PR Agency of the Year awards from International, national and local organizations. It is the 2021 winner of the Better Business Bureau’s Torch Award for Ethics, and the 2019 honoree for the Scottsdale Chamber of Commerce’s Sterling Award. Clients include Intel, Rosendin, Plexus Worldwide, FirstBank, Runbeck Election Services, SFE, Risas Dental and Braces, Worzalla, Air Pros USA, and others. 

Text of Proclamation: 

Whereas 10 to 1 Public Relations was proudly founded in Scottsdale, Arizona in 2012 and is now celebrating its 10th anniversary; and 

Whereas 10 to 1 Public Relations’ founder and several of its staff have been active participants in Scottsdale commissions, board and organizations including the Scottsdale Transportation Commission, Scottsdale Leadership, the Greater Scottsdale Chamber of Commerce, the Scottsdale Railroad and Mechanical Society benefiting Scottsdale’s award-winning McCormick Stillman Railroad Park, Partners for Paiute Neighborhood Center and more; and 

Whereas 10 to 1 Public Relations has successfully encouraged several of its locally based clients to become active participants in Scottsdale organizations and charitable causes; and

Whereas 10 to 1 Public Relations has earned numerous international, national, statewide and local awards including as PR Agency of the Year, the Scottsdale Chamber Sterling Award in 2019 and the Better Business Bureau’s 2021 Torch Award for Ethics; and

Whereas the City of Scottsdale recognizes the contributions and civic pride that 10 to 1 Public Relations has in this community, 

Now, Therefore, I, David Ortega, Mayor of the City of Scottsdale, Arizona, do hereby proclaim October 1, 2022, as 10 to 1 Public Relations Day


About 10 to 1 Public Relations

For nearly a decade 10 to 1 Public Relations (10 to 1 PR) has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. 10 to 1 PR’s creative plans and messages are distinctive and memorable with original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets and target audiences. 10 to 1 PR offers a variety of services including media relations, product launches, crisis communication management, awards submissions, trade show media, and more. Learn more about 10 to 1 PR’s extensive services and success stories at 10to1pr.com.

###

10 to 1 News

10 to 1 Public Relations Wins 2021 BBB Torch Awards for Ethics

by Erica

10 to 1 Public Relations (10 to 1 PR), a Scottsdale-based strategic communications firm, was named the winner in their category at the Better Business Bureau Pacific Southwest region’s 2021 BBB Torch Awards for Ethics. The award, presented on November 17th at an awards ceremony held at the Waldorf Astoria’s Arizona Biltmore Resort, honors top greater Arizona businesses for ethics and integrity.

“We want our employees, customers, partners, and members of the media to trust us, which allows us to do our jobs most effectively and efficiently,” said Josh Weiss, President and founder of 10 to 1 Public Relations. “Winning the BBB Torch Award for Ethics is a true honor and testament to the integrity and excellent work our team does every day.”

Finalists were selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus. It is the organization’s highest award designed to highlight outstanding ethical businesses.

“Honesty builds trust, which is a vital aspect in the success of a business. For 19 years, BBB has been recognizing outstanding companies in Greater Arizona for their solid commitment to doing things the right way and we are so proud of our 2021 winning businesses,” said Shelley Bradley, Director of Signature Events at BBB Serving the Pacific Southwest.

All finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers, and Community. Finalists also illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.

10 to 1 PR received high marks in all categories for its efforts to build a team culture where everyone supports each other; investing heavily in the professional development of its employees; a ‘No Jerks’ policy that applies to both team members and clients; transparent and honest client communications and media relations; and supporting the local community with in-kind services.

Weiss added, “We’ve been fortunate to win several industry PR awards over the years, but this award from the Better Business Bureau is special since it’s based on more than the results we achieve for our clients, but how those results are achieved.”

10 to 1 PR has built a diverse clientele of businesses across the U.S. and the globe from numerous industries including financial, health and wellness, professional services, real estate, manufacturing, mechanical and construction, technology, and transportation. The company collaborates with each client to develop a custom strategic communications plan built around achieving the client’s desired results.

10 to 1 News

10 to 1 Public Relations Wins 2 National Globee® Awards for PR Agency of the Year and Best COVID-19 Related PR Campaign of the Year

by Erica

10 to 1 Public Relations Wins 2 National Globee® Awards for PR Agency of the Year and Best COVID-19 Related PR Campaign of the Year

Scottsdale-based strategic communications firm 10 to 1 Public Relations won two gold Globee® Awards as part of the 6th Annual 2021 American Best in Business Awards.

10 to 1 Public Relations was named PR Agency of the Year recognizing the firm’s resilience, growth, and dedication to its clients during the coronavirus pandemic. 10 to 1 Public Relations also received another Globee award for PR Campaign of the Year related to COVID-19 for its campaign to help a client test over one million people in the U.S. during the pandemic.

“While last year was challenging for many businesses and individuals, we are proud that 10 to 1 PR was able to adapt quickly and seamlessly to be the best possible resource and advocate for our clients. Our success is evident in the results we have generated on behalf of our clients, and it’s an honor to be recognized for these efforts by the American Best in Business Awards.”

Josh Weiss, President and founder of 10 to 1 Public Relations

In recent years, the strategic communications firm has earned numerous industry accolades including 4 national Agency of the Year awards (Bulldog PR Awards, Titan Awards, PR World Awards, and the Stevie Awards), and local Agency of the Year honors from the Public Relations Society of America Phoenix Chapter. 10 to 1 PR was also named a Finalist for the second year in a row for the Better Business Bureau’s Torch Awards for Ethics this year.

The American Best in Business Awards are open to all organizations with at least one or more offices in the United States of America. All organizations operating in the U.S.A. – large to small and startups, government, public and private, for-profit and non-profit – are eligible to submit nominations to the American Best in Business Awards in a wide range of categories honoring achievement in every aspect of business + work life. More than 35 judges from a wide spectrum of industry experts participated in the judging process.

See the complete list of 2021 winners here: https://globeeawards.com/american-business-awards/winners.