While many PR and marketing firms are cutting back salaries and staff because of the COVID-19 crisis, others have bucked that trend. Scottsdale-based strategic communications firm 10 to 1 Public Relations has grown during the pandemic, adding veteran public relations professionals Sharda Veeramally and Jeff Davidson to its award-winning team.
Veeramally joined the team in March, just weeks before Stay-at-Home orders hit Arizona. The increase in several new clients since her hiring, combined with several long-held clients increasing or returning to their pre-COVID budgets, led to the hiring of Davidson, who started in June. Each holds the title Senior Account Executive.
“We’re excited to add two talented storytellers, Sharda and Jeff, to our award-winning team,” said Josh Weiss, President at 10 to 1 Public Relations. “Our clients are going to greatly benefit from Jeff and Sharda as each has proven track records of success helping international and national clients grow public awareness and protect their brand reputations.”
Sharda Veeramally has worked in public relations, marketing, and social media for the last decade in both India and Arizona. Her experience includes assisting numerous technology companies, as well as large national homebuilders. Most recently, she held a senior PR position at The SPR Agency.
Jeff Davidson has more than ten years of experience in progressive roles at leading communication agencies in New York City and Arizona, with an emphasis on implementing media relations and community outreach strategies for local, national, and international companies. In addition to work at Phoenix-based advertising firm RIESTER, he previously served as Director of PR at Allison+Partners in their Scottsdale office, and at Brainerd Communicators in New York City.
Weiss attributes the firm’s growth during the pandemic to “zigging when other firms zagged”. As the effects of COVID-19 began hitting the U.S. economy, 10 to 1 Public Relations took a more aggressive approach to helping its clients pivot within the crisis while continuing to share client story opportunities with the media in ways that fit the new abnormal. The firm also increased its own business development efforts while many other marketing and PR firms were hard-hit and forced to reduce salaries and staffing.
In the last 18 months, the Arizona company has experienced exceptional growth, doubling its staff count and client roster. In 2020, the firm won two Stevie Awards® by The Annual American Business Awards® and for the third year in a row, the firm has been ranked as one of the Top PR Firms in North America by independent, third-party review site Clutch.co. In 2019, 10 to 1 Public Relations was named winner of the Scottsdale Chamber of Commerce Sterling Award for business excellence.
About 10 to 1 Public Relations:
Scottsdale, Arizona-based 10 to 1 Public Relations is a strategic public relations firm focused on developing and implementing strategies that grow and maintain the positive awareness and reputation of its clients. Launched in 2012, 10 to 1 Public Relations’ philosophy is that it takes 10 good things to be said about a company to make up for one bad. Since it’s only a matter of time before a negative comment (true or false) is made, it’s essential to build up a company’s “good will bank” to protect its long-term image and reputation. This philosophy led to the company’s name.
The sole Arizona member of the IPREX Global Communication Platform of more than 65 Independent PR agencies across the globe, its clients include Rosendin, Plexus Worldwide, FirstBank, Title Alliance, PhamaTech, Runbeck Election Services, and more. For more information visit: 10to1pr.com.