One year after separating from national brand, the Scottsdale-based brokerage firm is establishing itself as a leader in Valley real estate
Platinum Living Realty, an independent luxury real estate brokerage with four offices across Arizona, recently celebrated its first anniversary as an independent brokerage. Last summer, Platinum Living Realty owners husband-and-wife team Jay and Michelle Macklin made the decision to take their growing brokerage firm independent and to separate from the national brand they had been working with for a number of years. Now a year later, Platinum Living Realty has established itself as a leader in the Valley’s real estate scene.
“We founded Platinum Living Realty as an alternative to the classic real estate model. Looking back on the last year, the results of our labor show that this decision has resonated with many in our industry,” said Michelle Macklin, co-owner of Platinum Living Realty. “We are proud of all that we have been able to accomplish in the last year and look forward to continued success for our firm, our agents, and our clients in the years to come.”
Platinum Living Realty takes a different approach than traditional real estate brokerages by providing agents with a customized package of over 20 marketing tools to help effectively target and grow their businesses; consistent and individualized coaching to work through challenges and problems that arise; abundant opportunities for generating new leads and clients; plus other tools and policies that focus on the agent’s success.
In the last year, Platinum Living Realty has been recognized as a leader in the industry by numerous media outlets, realty groups, and independent organizations. The brokerage has grown to over 140 real estate agents with a vast array of specialties, having recruited 74 new agents over the last year. Platinum Living Realty was most recently named a Finalist for 2019 Better Business Bureau Torch Awards for Ethics and included in Real Trends’ list of Top 500 Largest Independent Brokerages. Platinum Living Realty has also added a new office in Casa Grande, opened a kiosk at Scottsdale Fashion Square, launched a weekly radio show, and is in the process of remodeling one of its North Scottsdale offices.
“After reflecting on our first year as a new independent brokerage, it’s the best decision we could have made for our business,” said Jay Macklin, co-owner of Platinum Living Realty. “We’ve been successful in establishing a culture of shared success at Platinum Living Realty, which has attracted the best agents in the industry and helped us to deliver the best results for our clients.”
Platinum Living Realty celebrated their one-year anniversary with a party at their Waterfront office in Old Town Scottsdale on September 6, 2019. Agents, partners, and clients attended to celebrate the success of the independent brokerage.
About Platinum Living Realty:
Platinum Living Realty is an independent luxury residential real estate brokerage headquartered in Scottsdale, Arizona. With four local offices and over 140 dedicated agents, Platinum Living Realty specializes in real estate services for luxury communities like DC Ranch, North Scottsdale, Cave Creek and Paradise Valley, offering a diverse collection of properties from cozy single-family to ultra-luxury estates. Platinum Living Realty was founded as an alternative to the classic real estate model, giving their agents the tools, coaching, and resources needed to succeed in Arizona’s competitive real estate market. For assistance on buying or selling a property or information on becoming an agent with Platinum Living Realty, visit www.platinumlivingrealty.com