Our Approach

10 to 1 Public Relations is focused on ensuring our clients’ reputation and image is so positive that it can withstand any threat. We start by understanding how company leaders perceive their own organization.  Then we compare those answers to how their current and potential customers/audiences view their company.

We then create a personalized plan using the most appropriate public relations tools and methods to get the results you need at a price you can afford.

The plan serves as our strategic road map and looks similar to a well-organized calendar of upcoming events.  While the calendar is flexible and adaptable, this road map helps keep everyone connected and focused on the strategies and story lines that will help achieve your company’s goals.

The 10 to 1 Public Relations Mindset

Video Transcript

Hi my name is Josh Weiss. I’m the President of 10 to 1 Public Relations.

Our philosophy is that it takes 10 good things to be said about you to equal one bad.

And it’s only a matter of time until somebody says something bad about you, so you’ve got to build up your goodwill bank.

Let me share an example of how we try and do that.

You can see a number of cups.

Let’s say this first cup has negative news. You can see the soda in the dark color.

Let’s say this is your negative news story.

So if something bad happens, in order to repair and help your image, you need to start taking these good news stories and start filling them in.

As you can see it takes a long time to build back up your good news and to make the bad news not look as bad.

Let’s take it the other way around.

Let’s say you have a bunch of good news stories already in the hopper, in your goodwill bank.

And then something bad happens, from the start it doesn’t look as bad.

We’d love to share more about our philosophy and learn if we’re a good fit for your company. So give us a call and we look forward to talking to you.