Media Training

We provide media training, so your corporate spokesperson is always prepared and professional on camera.

“Building confidence and strengthening skills.”

Media training is about building confidence and strengthening existing skills. We’ve led media training for countless elected officials, company leaders and spokespeople.

Working with the media can be challenging even for experienced people. Every interview and statement has its own nuances depending on the situation.

We train your company spokespeople to ensure they perform the way you want them to when they’re in the spotlight.

Our job is to coach you and your team to handle the situation in a way that puts everyone in the best light possible. One of the key strategies is to make sure we create the right stage for the interaction in the first place, meaning scheduling an interview that plays to your strengths and manages your weaknesses.

If you do better in a conversational interview over coffee but visually are uncomfortable with a TV camera in your face, then it’s our job to schedule the right interview for your comfort level.

Equally important is having a well-prepared and trained “interview chaperone” to keep the interview on track and protect the expert.

We focus on:

• Enhancing existing strengths to increase confidence
• Developing and using talking points
• Pivot points
• Pre-interview prep
• Interview techniques

Our training techniques include:

• Group seminars
• One-on-one training
• Reporter/spokesperson role playing
• Recorded video joint reviews of performances
• Interview reviews and follow-up tips