Shaping Policy Across Eleven States

As a competing licensure compact advanced nationwide, professional standards and state authority were at risk. The IDDHL Compact required a disciplined public affairs strategy to influence policy across multiple legislatures.

Leading dental industry organizations engaged 10to1PR to develop and execute an earned media and public affairs initiative spanning eleven states, with a clear objective:

• Build legislative awareness and measurable support
• Establish the IDDHL Compact as the authoritative model
• Educate policymakers and industry stakeholders
• Counter a competing compact advancing nationwide

10to1PR executed a multi-state strategy that aligned data, messaging, and earned media to influence legislative outcomes in real time.

The Strategy

• Commissioned national polling to shape message development
• Built customized state-level messaging frameworks
• Secured earned media in influential policy and industry outlets
• Prepared spokespeople for legislative hearings and media interviews
• Coordinated messaging with on-the-ground advocates

The Results

• 140 earned placements across 11 states
• First state adoption secured
• Legislative advancement in multiple chambers
• Competing compact effectively stalled
• Polling revealed 82% public support for hands-on testing standards