Strategic Visibility for Women Leaders

As semiconductor companies compete for talent and visibility, thought leadership plays a key role in strengthening credibility and workforce engagement. ASM needed a focused strategy to elevate women leaders as visible experts and inspire future talent in the industry.

ASM engaged 10to1PR to build a thought leadership program centered on speaking opportunities, with clear objectives:

• Position women leaders as credible industry voices
• Secure speaking roles at national conferences
• Align topics with audience and industry priorities
• Support executive visibility in technology sectors

10to1PR executed a targeted strategy aligning speaker development, topic positioning, and conference outreach to build earned authority.

The Strategy

• Identified high-value industry conferences and speaking platforms
• Developed speaker topics aligned with audience needs
• Created and submitted tailored speaking proposals
• Positioned leaders around practical career and industry themes
• Prepared executives for speaking and visibility opportunities

The Results

• Secured national conference speaking opportunities for ASM leaders
• Selection for Society of Women Engineers sessions across multiple years
• Increased executive visibility through third-party validation
• Strengthened positioning as a supporter of women in technology