Launching a $72 Million Headquarters

As Master’s Transportation consolidated operations into a new $72 million headquarters, the company needed to maximize media visibility and position itself as a major economic driver in Kansas City.

Master’s Transportation engaged 10to1PR to execute a comprehensive facility launch strategy designed to generate extensive earned coverage and reinforce executive leadership positioning. The objectives were clear:

• Generate strong local, regional, and national media coverage
• Position executive leadership as transportation industry authorities
• Highlight the facility’s scale and economic impact
• Sustain media momentum beyond the grand opening
• Amplify hiring and job creation announcements

10to1PR implemented a phased launch strategy that transformed a single event into sustained regional and industry visibility.

The Strategy

• Executed a pre-launch media strategy to build anticipation and secure early interest
• Deployed coordinated outreach across local Kansas City outlets, national trade media, and business publications
• Prepared executive leadership for high-volume television, radio, and print interviews
• Leveraged facility tours and visual storytelling to showcase scale and operational sophistication
• Developed economic impact messaging highlighting $72 million investment and 250 job creation

The Results

• 65+ earned placements across three strategic campaign phases
• 35+ placements secured within 48 hours of the grand opening
• Extensive local television coverage across major Kansas City affiliates
• National trade coverage across transportation and fleet publications
• Business media coverage reaching economic development audiences
• Sustained digital reach through national syndication platforms