Thought Leadership Built Market Authority

As AVANA expanded across commercial real estate and financial services, strong expertise alone was not enough to earn recognition in a crowded media landscape. The company needed a focused strategy to position its executives as authoritative voices shaping industry conversations.

AVANA engaged 10to1PR to develop a thought leadership program, with clear objectives:

• Position executives as leading voices in private credit and real estate
• Establish credibility across financial and industry media
• Generate earned media to support business growth
• Build authority through consistent thought leadership

10to1PR executed a national strategy aligning executive positioning, media outreach, and bylined content to establish sustained visibility and credibility.

The Strategy

• Positioned executives as expert sources for financial media
• Developed and placed bylined articles in industry publications
• Secured opportunities for timely industry commentary
• Prepared executives for media interviews and speaking engagements
• Built consistent thought leadership content across channels

The Results

• 200+ media placements across top-tier financial and industry outlets
• Regular sourcing of executives by financial reporters
• Increased visibility supporting major partnerships and growth
• Strengthened positioning as a leader in private credit and real estate