Bringing Hospitality Back to CES

As Otonomus Hotel prepared to debut as the world’s first AI-powered hotel at CES 2025, the company needed a focused media strategy to turn industry interest into high-value press coverage.

Otonomus Hotel engaged 10to1PR to support its CES debut, with clear objectives:

• Secure interviews for executive leadership
• Showcase a new vision for hospitality
• Engage both AI and hospitality media
• Build momentum for post-event coverage

10to1PR executed a CES media strategy aligning advance planning, spokesperson preparation, and on-site coordination.

The Strategy

• Developed pre-, during-, and post-event press materials
• Prepared spokespeople with targeted messaging
• Identified and pitched priority media attendees
• Coordinated scheduled and on-site interviews
• Facilitated media tours and booth engagement

The Results

• 15+ interviews secured during CES
• Coverage with major outlets including Forbes and Fast Company
• Additional interviews with local and national media
• Exclusive tours with top-tier outlets
• 50+ media features following the event