Crisis Response Protects Brand, Delivers Record Results

As a multi-location dental practice faced viral social media accusations against an employee, false claims threatened years of community trust and jeopardized a major charitable event. The organization needed a focused crisis communications strategy to protect its reputation and maintain support across five markets.

The dental provider engaged 10to1PR to manage crisis response and promote its annual community service event, with clear objectives:

• Respond quickly and reduce reputational risk
• Generate awareness for the community event
• Redirect public attention from negative narratives
• Communicate effectively with staff and media

10to1PR executed a multimarket crisis communications strategy that aligned rapid response, stakeholder messaging, and proactive media outreach.

The Strategy

• Centralized social media response with controlled messaging
• Developed internal communications for staff
• Prepared media statements and monitored coverage
• Directed messaging across key audiences
• Launched media outreach promoting the community event

The Results

• 30+ media placements across five markets with no negative coverage
• 1,200+ patients treated and over $500,000 in donated services
• Positive media positioning focused on community impact
• Continued engagement resulting in long-term client partnership