Earned Authority. Seven Years. National Scale.

As Rosendin Electric, Inc. expanded nationally, nearly doubling revenue and workforce, the company needed a disciplined public relations strategy to support growth, recruit skilled talent, and position leadership as industry authorities.

Rosendin engaged 10to1PR to execute a national earned media campaign with clear objectives:

• Build executive visibility across trade and business media
• Recruit skilled workers and strengthen employer brand
• Establish leaders as recognized industry voices

10to1PR executed a national strategy aligning executive positioning, media relations, workforce storytelling, and award recognition.

The Strategy

• Positioned executives as experts across key industry topics
• Pitched workforce and human interest stories to national and local media
• Secured award nominations across major industry programs
• Developed and distributed press materials across multiple markets
• Coordinated broadcast segments to support recruitment efforts

The Results

• 200+ media placements across leading industry publications
• Dozens of national awards recognizing employees and leadership
• Broadcast coverage driving workforce recruitment campaigns
• Increased visibility supporting national growth and reputation