Regional Smart City Leadership Achieved

As smart cities expanded across Greater Phoenix, innovation was happening at the city level, but the region lacked unified recognition as a national leader. The Connective, Metro Phoenix’s smart city consortium, needed a focused thought leadership strategy to position the region as a coordinated force in the industry.

The Connective engaged 10to1PR to develop and execute a national thought leadership campaign, with clear objectives:

• Position Greater Phoenix as a leading smart region
• Build awareness of The Connective’s collaborative model
• Secure media coverage highlighting regional innovation
• Establish regional leaders as smart city experts

10to1PR executed a national media strategy that aligned industry outreach, executive positioning, and cross-city coordination to elevate the region’s profile.

The Strategy

• Identified smart city trends and targeted key industry media
• Developed pitches highlighting regional collaboration
• Coordinated interviews with leaders across multiple cities
• Positioned spokespeople as industry experts
• Targeted top government and technology publications

The Results

• Coverage secured across 14 leading government technology outlets
• National media positioned Greater Phoenix as a model smart region
• Regional leaders quoted as experts in smart city innovation
• Increased visibility for The Connective and its member cities