As Rosendin Electric, Inc. expanded nationally, nearly doubling revenue and workforce, the company needed a disciplined public relations strategy to support growth, recruit skilled talent, and position leadership as industry authorities.
Rosendin engaged 10to1PR to execute a national earned media campaign with clear objectives:
Build executive visibility across trade and business media
Recruit skilled workers and strengthen employer brand
Establish leaders as recognized industry voices
10to1PR executed a national strategy aligning executive positioning, media relations, workforce storytelling, and award recognition.
The Strategy
Positioned executives as experts across key industry topics
Pitched workforce and human interest stories to national and local media
Secured award nominations across major industry programs
Developed and distributed press materials across multiple markets
Coordinated broadcast segments to support recruitment efforts
The Results
200+ media placements across leading industry publications
Dozens of national awards recognizing employees and leadership
Strategic Award Nominations Drive Industry Recognition
As construction firms compete for high-value projects and skilled talent, third-party recognition plays a critical role in establishing credibility and differentiation. Chanen Construction needed a focused strategy to leverage its legacy and position its leadership as industry authorities.
Chanen Construction engaged 10to1PR to execute a reputation strategy centered on award recognition, with clear objectives:
Secure prestigious industry recognition for leadership
Strengthen credibility through third-party validation
Position the company as an industry authority
Generate media coverage highlighting legacy and impact
10to1PR executed a targeted strategy aligning award research, nomination development, and media positioning.
The Strategy
Identified top-tier industry award opportunities
Developed compelling nomination materials highlighting leadership and impact
Secured strategic endorsements supporting the nomination
Positioned recognition within broader company legacy messaging
Coordinated submission timing for maximum visibility
The Results
Prestigious ENR Southwest Legacy Award secured for CEO
Media coverage highlighting leadership and company legacy
Strengthened positioning as an industry authority
Increased credibility through third-party recognition
