As AVANA expanded across commercial real estate and financial services, strong expertise alone was not enough to earn recognition in a crowded media landscape. The company needed a focused strategy to position its executives as authoritative voices shaping industry conversations.
AVANA engaged 10to1PR to develop a thought leadership program, with clear objectives:
Position executives as leading voices in private credit and real estate
Establish credibility across financial and industry media
Generate earned media to support business growth
Build authority through consistent thought leadership
10to1PR executed a national strategy aligning executive positioning, media outreach, and bylined content to establish sustained visibility and credibility.
The Strategy
Positioned executives as expert sources for financial media
Developed and placed bylined articles in industry publications
Secured opportunities for timely industry commentary
Prepared executives for media interviews and speaking engagements
Built consistent thought leadership content across channels
The Results
200+ media placements across top-tier financial and industry outlets
Regular sourcing of executives by financial reporters
Increased visibility supporting major partnerships and growth
Strengthened positioning as a leader in private credit and real estate
As community banks in Arizona faced increasing competition from larger institutions, the organization needed a disciplined strategy to strengthen credibility, elevate leadership visibility, and stand out in key business conversations.
The organization engaged 10 to 1 Public Relations to execute a comprehensive awards strategy with clear objectives:
Establish the organization as a leading community bank
Elevate executive visibility and thought leadership
Generate media coverage through strategic recognition
Build sustained third-party credibility
10to1PR executed a multi-year strategy aligning award submissions, executive positioning, and media relations to build long-term market authority.
The Strategy
Identified and targeted key business and industry awards
Positioned executives for individual leadership recognition
Developed compelling, criteria-driven award submissions
Amplified recognition through media and communications
Maintained consistent award momentum across multiple years
The Results
Multiple “Most Admired Company” recognitions and major award wins
Executive recognition as leading business and community leaders
Increased visibility across top Arizona business publications
Strengthened positioning as a leading community bank
Enhanced reputation supporting long-term business growth
