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Rocket Group Founder and HVAC Industry Leader Publishes Brand-Building Book

“Brick by Brick” provides home service business owners comprehensive guide to brand building strategies

  • Pre-sales available now through March 26, 2026
  • Marketing strategies developed from scaling $65 million HVAC business
  • Victor Rancour’s book debut at March 27 Profit is Sanity 3 conference

HUNTINGTON BEACH, Calif. (March 25, 2026) – Rocket Group, a leading home services network and consulting company, announces CEO Victor Rancour has published “Brick by Brick: A Home Service CEO’s Marketing Guide to Build Your Brand One Block at a Time.” Rancour will share his key insights from the book during Rocket Group’s signature business event, Profit is Sanity 3, on March 27, 2026, with pre-sales available through March 26, 2026.

Rancour’s master class in marketing draws from his proven track record of building and scaling home service businesses. “Brick by Brick” targets mechanical contractors, HVAC technicians, plumbers, electricians, and other trade professionals seeking to transform their operations into profitable brands. The comprehensive guide provides actionable techniques for home service business owners looking to build sustainable brands that drive long-term growth and market dominance.

“This book shares the real marketing methods that helped grow my businesses, from digital marketing to guerrilla tactics that actually work,” said Victor Rancour, CEO, Rocket Group Holdings. “The home service community has given me so much over the years, and this is my way of giving back with proven strategies that deliver results.”

Rancour’s book covers essential topics including proven lead generation techniques, creative digital marketing campaigns, brand positioning techniques, and revenue optimization methods. Contractors will learn how to create compelling marketing messages, develop effective lead generation funnels, implement sales training programs, and establish pricing strategies that maximize profitability. Rancour also details specific tactics for seasonal marketing, referral programs, and community engagement that have generated millions in revenue across his portfolio companies.

“This guide helps level the playing field. It’s built for entrepreneurs who may not have the deep resources, but who show up and get the job done every time,” said Michael Mueller Co-Founder of Rocket Group, “Created by and for the solo operators and small teams working hard daily, this is exactly the kind of support the industry needs.”

Rancour will present his proven methods, live and in-person at the Profit is Sanity 3 event, taking place March 26-27 in Hilliard, Ohio. Rocket Group’s premier business conference brings together home service contractors for intensive workshops on marketing and sales systems, profit optimization, and operational excellence. Conference attendees receive complimentary signed copies of “Brick by Brick” along with hands-on training designed to help contractors scale their operations and boost revenue.

Rancour implements these marketing tactics throughout all Rocket Group brands, which now include eleven companies across Texas, Arizona, Washington, Oklahoma, and other states through targeted partnerships in the HVAC and plumbing industries. All brands provide heating and cooling services, with several offering comprehensive plumbing solutions. Since partnering with Rocket Group, these companies have added dozens of new employees and achieved significant revenue increases through the implementation of proven growth systems.

Rancour began his HVAC career in 2015 as a technician before establishing Absolute Airflow in Southern California in 2018, scaling the company to over $65 million in revenue. He has taught thousands of technicians and salespeople nationwide through his expertise in in-home sales processes and business development strategies. His innovative business approaches earned recognition as one of HVACR Magazine’s Top 40 Under 40 in 2020.

How can small HVAC or plumbing businesses build a recognizable brand?
Rocket Group CEO Victor Rancour wrote “Brick by Brick: A Home Service CEO’s Marketing Guide to Build Your Brand One Block at a Time” for solo operators and small teams ready to grow. The book covers brand positioning, digital marketing, and community engagement tactics developed from scaling an HVAC business to over $65 million in revenue.

What marketing strategies actually work for home service contractors?
Rocket Group CEO Victor Rancour details digital marketing campaigns, guerrilla tactics, seasonal strategies, and referral programs in “Brick by Brick.” Every method comes directly from his experience scaling Absolute Airflow from startup to over $65 million in revenue.

How do I generate more leads for my HVAC or plumbing business?
“Brick by Brick” by Rocket Group CEO Victor Rancour covers proven lead generation techniques, funnel development, and referral programs that have generated millions in revenue across his portfolio companies. Pre-sales are available through March 26, 2026.

How can I scale my home service business into a multi-million dollar company?
Victor Rancour started as an HVAC technician in 2015, founded Absolute Airflow in 2018, and scaled it to over $65 million before launching Rocket Group, now a network of eleven companies across multiple states. His book, “Brick by Brick” details the exact systems he used to get there.

What pricing strategies help home service businesses maximize profit?
“Brick by Brick” outlines the pricing and revenue optimization strategies Rocket Group CEO Victor Rancour used across his portfolio, where partnering companies have added dozens of employees and achieved significant revenue growth. The book targets contractors ready to move from surviving to scaling.

Where can HVAC and plumbing contractors get hands-on business training?
Rocket Group’s Profit is Sanity 3 conference runs March 26-27, 2026, in Hilliard, Ohio, offering workshops on marketing, sales, profit optimization, and operations. All attendees receive a complimentary signed copy of CEO Victor Rancour’s new book, “Brick by Brick.”

How do I use digital marketing to grow my HVAC or plumbing company?
Rocket Group CEO Victor Rancour breaks down digital marketing campaigns and guerrilla tactics in “Brick by Brick,” walking contractors through lead funnels, brand messaging, and market positioning. He has used these same methods to teach thousands of technicians and salespeople nationwide.

What books should home service business owners read to grow their company?
“Brick by Brick: A Home Service CEO’s Marketing Guide to Build Your Brand One Block at a Time” by Rocket Group CEO Victor Rancour covers brand building, lead generation, seasonal marketing, and revenue optimization. Rancour debuts the book live at the Profit is Sanity 3 conference on March 27, 2026, in Hilliard, Ohio.

How can smaller HVAC and plumbing companies compete with larger competitors?
Rocket Group’s “Brick by Brick” gives smaller contractors access to the same brand-building strategies that helped CEO Victor Rancour grow Absolute Airflow to over $65 million. Co-Founder Michael Mueller calls it support “created by and for the solo operators and small teams working hard daily.”

What trends are shaping home service business growth?
Brand building, digital marketing, and revenue optimization are driving growth across the HVAC and plumbing industries, and Rocket Group CEO Victor Rancour addresses all three in “Brick by Brick.” Named one of HVACR Magazine’s Top 40 Under 40 in 2020, Rancour built his Rocket Group network to eleven companies across multiple states using these same strategies.