Scottsdale-based 10 to 1 Public Relations is proud to announce that the company won two 2016 Spectrum Awards at last night’s event at the Phoenix Art Museum hosted by the Phoenix Chapter of the American Marketing Association. This is the 14th year for the event, which honors excellence in marketing in Arizona annually.
10 to 1 Public Relations won the top prize in both categories it was nominated. The first was in the Public Relations- National category for its PR campaign entitled “Mother’s Day 10,000 Rose Giveaway” on behalf of its client, Plexus Worldwide. The second award was in the Public Relations- Local category for its PR campaign entitled “The $20,000 Business Elevator Pitch Contest” on behalf of its client, FirstBank.
“Creating new opportunities to grow positive awareness for our clients is our passion, and for the judges of this year’s Spectrum Awards to recognize our efforts as this year’s best in both the national and local public relations categories is very exciting,” said Josh Weiss, President of 10 to 1 Public Relations. “As a smaller firm than many of the other nominees, it means even more to us that the judges, who are our professional peers, consider our campaigns among the year’s best.”
The company also watched in pride as its client Plexus Worldwide accepted the top award in the category for Best Sales Kit. 10 to 1 Public Relations wrote and submitted the nomination on Plexus’ behalf. Leading to a sweep where each of the nominations it submitted by 10 to 1 Public Relations ultimately won their respective category’s top prize.
Summary of 10 to 1 PR’s campaign finalist nominations:
Category: Public Relations- National
Client: Plexus Worldwide
Project: Mother’s Day 10-Thousand Rose Giveaway
In what became one of the most effective media relations and social media campaigns ever conducted by Plexus Worldwide, 10 to 1 Public Relations implemented and orchestrated a media stunt in which 10-thousand long-stemmed pink roses were handed out randomly to Valley moms on Mother’s Day with a ribbon signed #PlexusThanksMoms. 10 to 1 PR also helped design a national component, where Plexus Ambassadors were encouraged to post why they were thankful to their own mother using the same hashtag. This campaign was achieved successfully from idea to completion in just 16 days.
Category: Public Relations- Local
Project: $20,000 Elevator Pitch Contest
Conducted mainly online and through social media, businesses were asked to submit a 90 second “elevator pitch” video of why their small business would benefit from a $20,000 award. Five finalists were eventually announced, and the public was invited to vote for the ultimate winner. The contest generated more Arizona news stories and coverage for FirstBank than any other effort during 2015. It also led to an increase in small business accounts for FirstBank, which was the initial goal of the campaign. The elevator pitch contest is now an annual event and FirstBank is preparing to put even more resources into the effort in 2016.
About 10 to 1 Public Relations:
Scottsdale-based 10 to 1 Public Relations is strategic public relations firm focused on developing and implementing strategies that grow and maintain the positive awareness and reputation of its clients. Launched in 2012, 10 to 1 Public Relations’ philosophy is that it takes 10 good things to be said about a company to make up for one bad. Since it’s only a matter of time before a negative comment (true or false) is made, it’s essential to build up a company’s “good will bank” to protect its long-term image and reputation. This philosophy led to the company’s name. Its clients include Plexus Worldwide, FirstBank, The CORE Institute, The ZONE and the Rural Institute for Veterans Education and Research (RIVER). For more information visit: www.10to1pr.com.