From Cybersecurity Crisis
to Market Authority

When industry research exposed cybersecurity vulnerabilities in a healthcare technology platform, the company faced immediate reputational risk and potential erosion of market trust.

The healthcare technology company engaged 10to1PR to manage the immediate crisis while executing a long-term earned media strategy designed to restore confidence and reposition leadership within the market. The objectives were clear:

• Navigate the immediate cybersecurity crisis with disciplined crisis communications
• Stabilize market perception and protect brand equity
• Rebuild third-party credibility through awards and recognition
• Establish executives as trusted healthcare automation authorities
• Generate sustained positive earned media to counteract negative exposure

10to1PR implemented a coordinated crisis response and multi-year reputation strategy that transformed a moment of vulnerability into sustained industry leadership.

The Strategy

• Developed immediate response protocols and executive messaging to address cybersecurity concerns while protecting stakeholder trust
• Built a comprehensive crisis framework to prepare for future risk scenarios
• Positioned executive leadership through targeted earned media and thought leadership placements
• Executed strategic award campaigns to accelerate third-party validation
• Amplified visibility around major healthcare trade shows and industry events

The Results

• Crisis successfully contained with minimal long-term reputational impact
• 200+ earned media placements across healthcare, business, and trade publications
• CEO recognized as Colorado Titan 100 winner for three consecutive years
• Multiple healthcare innovation and business leadership awards secured
• Executives positioned as trusted experts for healthcare automation and pharmacy technology media coverage