Strategic Award Campaigns Create Employee Pride

As technology companies compete for talent, employee pride and recognition play a critical role in retention and performance. Intel needed a focused communications strategy to strengthen workforce engagement and reinforce its reputation in Arizona.

Intel engaged 10to1PR to execute a local awards strategy with clear objectives:

• Generate third-party credibility through local recognition
• Inspire employee pride in company achievements
• Support retention through external validation
• Position leaders as community champions

10to1PR executed a targeted strategy aligning award research, submissions, and recognition to strengthen employee engagement and local reputation.

The Strategy

• Identified and targeted key Arizona business and community awards
• Developed nominations highlighting leadership, culture, and impact
• Coordinated submissions across multiple recognition categories
• Amplified award wins through internal and external communications

The Results

• Multiple major Arizona business and community awards secured
• Executive recognition as a leading community and business leader
• Increased visibility through local media and communications
• Strengthened employee pride and employer brand positioning