Building Authority Across Twelve Markets

As a growing multifamily real estate developer operating across diverse geographic markets, Milhaus needed consistent brand visibility and executive positioning in both local and industry media. Each market required tailored messaging, while the overall brand required cohesive authority.

Milhaus engaged 10to1PR to execute a comprehensive multimarket earned media strategy designed to establish the company as a leading multifamily developer nationwide. The objectives were clear:

• Generate consistent earned coverage across multiple geographic markets
• Position executives as multifamily development and opportunity zone experts
• Showcase diverse property portfolios through targeted local outreach
• Establish thought leadership through bylined articles and expert commentary
• Amplify company milestones, awards, and executive recognition across markets

10to1PR implemented a coordinated multimarket strategy that aligned local media dominance with national trade authority, creating sustained visibility across regions and publications.

The Strategy

• Developed market-specific media strategies across key cities nationwide
• Executed property-level launch and milestone campaigns to drive local visibility
• Positioned executive leadership as experts on opportunity zones and multifamily trends
• Cultivated consistent trade coverage in national multifamily publications
• Secured recurring local television coverage in priority markets

The Results

• 150+ earned placements across 12+ geographic markets
• Business Journal coverage syndicated across 50+ markets
• Multiple local television segments tied to development milestones
• Bylined industry articles positioning executives as multifamily authorities
• Sustained coverage across construction, leasing, and grand opening phases