As smart cities expanded across Greater Phoenix, innovation was happening at the city level, but the region lacked unified recognition as a national leader. The Connective, Metro Phoenix’s smart city consortium, needed a focused thought leadership strategy to position the region as a coordinated force in the industry.
The Connective engaged 10to1PR to develop and execute a national thought leadership campaign, with clear objectives:
Position Greater Phoenix as a leading smart region
Build awareness of The Connective’s collaborative model
Secure media coverage highlighting regional innovation
Establish regional leaders as smart city experts
10to1PR executed a national media strategy that aligned industry outreach, executive positioning, and cross-city coordination to elevate the region’s profile.
The Strategy
Identified smart city trends and targeted key industry media
Developed pitches highlighting regional collaboration
Coordinated interviews with leaders across multiple cities
Positioned spokespeople as industry experts
Targeted top government and technology publications
The Results
Coverage secured across 14 leading government technology outlets
National media positioned Greater Phoenix as a model smart region
Regional leaders quoted as experts in smart city innovation
Increased visibility for The Connective and its member cities
As Rosendin Electric, Inc. expanded nationally, nearly doubling revenue and workforce, the company needed a disciplined public relations strategy to support growth, recruit skilled talent, and position leadership as industry authorities.
Rosendin engaged 10to1PR to execute a national earned media campaign with clear objectives:
Build executive visibility across trade and business media
Recruit skilled workers and strengthen employer brand
Establish leaders as recognized industry voices
10to1PR executed a national strategy aligning executive positioning, media relations, workforce storytelling, and award recognition.
The Strategy
Positioned executives as experts across key industry topics
Pitched workforce and human interest stories to national and local media
Secured award nominations across major industry programs
Developed and distributed press materials across multiple markets
Coordinated broadcast segments to support recruitment efforts
The Results
200+ media placements across leading industry publications
Dozens of national awards recognizing employees and leadership
As AVANA expanded across commercial real estate and financial services, strong expertise alone was not enough to earn recognition in a crowded media landscape. The company needed a focused strategy to position its executives as authoritative voices shaping industry conversations.
AVANA engaged 10to1PR to develop a thought leadership program, with clear objectives:
Position executives as leading voices in private credit and real estate
Establish credibility across financial and industry media
Generate earned media to support business growth
Build authority through consistent thought leadership
10to1PR executed a national strategy aligning executive positioning, media outreach, and bylined content to establish sustained visibility and credibility.
The Strategy
Positioned executives as expert sources for financial media
Developed and placed bylined articles in industry publications
Secured opportunities for timely industry commentary
Prepared executives for media interviews and speaking engagements
Built consistent thought leadership content across channels
The Results
200+ media placements across top-tier financial and industry outlets
Regular sourcing of executives by financial reporters
Increased visibility supporting major partnerships and growth
Strengthened positioning as a leader in private credit and real estate
As semiconductor companies compete for talent and visibility, thought leadership plays a key role in strengthening credibility and workforce engagement. ASM needed a focused strategy to elevate women leaders as visible experts and inspire future talent in the industry.
ASM engaged 10to1PR to build a thought leadership program centered on speaking opportunities, with clear objectives:
Position women leaders as credible industry voices
Secure speaking roles at national conferences
Align topics with audience and industry priorities
Support executive visibility in technology sectors
10to1PR executed a targeted strategy aligning speaker development, topic positioning, and conference outreach to build earned authority.
The Strategy
Identified high-value industry conferences and speaking platforms
Developed speaker topics aligned with audience needs
Created and submitted tailored speaking proposals
Positioned leaders around practical career and industry themes
Prepared executives for speaking and visibility opportunities
The Results
Secured national conference speaking opportunities for ASM leaders
Selection for Society of Women Engineers sessions across multiple years
Increased executive visibility through third-party validation
Strengthened positioning as a supporter of women in technology
