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Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025

by Erica

Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025

Written by Emily Cardone, Sr. PR Coordinator at 10to1PR

SEMICON West, North America’s premier microelectronics exhibition, made history this October as it moved to Phoenix for the first time in its existence. The Phoenix Convention Center was filled with innovation and excitement as industry leaders gathered to shape the future of semiconductor technology. Among the standout participants were 10to1PR clients ASM and IMS, a DSV division, both making significant impressions.

ASM’s Interactive Exhibition Captivates Families and Children

ASM, a semiconductor equipment company with a nearly 50-year history in Arizona, partnered with the Arizona Science Center to create “From Sand to Stars: A Semiconductor Adventure,” an immersive exhibition that brought the complex world of semiconductor manufacturing to life. Located just across the street from the convention center, the exhibition served as a perfect complement to ASM’s presence on the show floor.

The exhibition made technical concepts into engaging, accessible experiences for industry professionals and the general public alike. Visitors explored interactive displays that demonstrated the journey of semiconductors from raw materials to finished products that power our digital world. The exhibition highlighted ASM’s innovation and commitment to education in the semiconductor field.

The strategic timing of the exhibition, running from September 26 through December 24, 2025, aligned perfectly with SEMICON West’s move to Phoenix. This created a powerful opportunity for ASM to showcase its technology and community commitment to both industry insiders and the broader public during this landmark industry event.

We’ve secured impressive media coverage for the exhibition, with segments appearing on AZFamily, FOX10, and ABC15 reaching thousands of viewers across the Phoenix Valley. A handful of industry reporters also covered the exhibition, spreading awareness throughout the semiconductor sector and highlighting ASM’s commitment to education and community engagement.

ASM’s Industry Party at Arizona Science Center

Our team attended ASM’s exclusive SEMICON West industry party hosted at the Arizona Science Center. The event provided an opportunity to connect with ASM staff from around the world  while enjoying food, drinks, and the immersive exhibition. The Phoenix Mayor delivered remarks alongside ASM’s CEO, highlighting the significance of the semiconductor industry to the region’s economic growth and ASM’s role in fostering innovation and education.

IMS/DSV Secures Key Media Interviews

For the Inventory Management Solutions (IMS) division of global logistics leader DSV, we implemented a focused media relations strategy that positioned the company as an essential partner in semiconductor supply chain management. The team secured multiple interviews with industry publications and mainstream media outlets, highlighting IMS’s innovative approaches to inventory management and logistics solutions specifically tailored for semiconductor manufacturers.

IMS representatives appeared on local FOX10, providing expert commentary about the growing Arizona tech landscape. The media coverage extended beyond television, with our team arranging interviews with several publications like Silicon Semiconductor, Global SMT & Packaging, and more. These opportunities included a 15-minute video segment with a leading industry publication and discussions with both specialized semiconductor media and mainstream national outlets. The team also facilitated a meeting regarding authorship opportunities for the Semiconductor Manufacturing Handbook and the Data Center Handbook, positioning IMS as a key player in the semiconductor supply chain ecosystem.

Learn more about 10to1PR’s strategic approach to leveraging media at industry trade shows.

10 to 1 Blog

Driving Global Coverage: Our PR Strategy for ITS World Congress

by Erica

Driving Global Coverage: Our PR Strategy for ITS World Congress

Written by Morgan Ray, PR Coordinator at 10to1PR

10to1PR partnered with RX Global to manage media relations for ITS World Congress, one of the world’s largest gatherings of intelligent transportation system professionals. The five-day event brought together nearly 600 speakers from around the globe, 6,000+ attendees, and 300 exhibitors to share insights on cutting-edge transportation technologies under the theme “Deploying Today, Empowering Tomorrow.”

Coordinating media for a global conference with attendees from over 50 countries presented both an opportunity and a challenge. Our team leveraged our expertise in trade show PR to create a comprehensive strategy that would generate maximum visibility before, during, and after the event.

Pre-event strategy and prep

Our pre-event strategy focused on building awareness and excitement among key media targets across industry, local, national, and international outlets. We developed a targeted media list that included transportation technology reporters, business journalists, and local Atlanta media interested in the technological innovations, safety advancements, and mobility solutions showcased at the event.

The team executed a multi-phase outreach campaign that resulted in securing over 70 media registrants globally. This success came from personalized pitching that highlighted the most newsworthy aspects of the conference, including tech tours, demonstrations of cutting-edge transportation solutions, and access to industry leaders.

To increase awareness of the event, we researched potential podcast partners and recommended The Transportation Channel to RX Global. This recommendation created the first official podcast partnership of ITS World Congress, establishing a new channel to reach transportation professionals worldwide.

We created press materials including fact sheets and speaker bios for key executives from RX Global and ITS America. Our close coordination with both organizations ensured consistent messaging that aligned with the conference theme and highlighted the most innovative aspects of the event.

On-Site Media Management

The 10to1PR team managed all aspects of media operations during the five-day conference. We organized an exclusive Pen and Pad event with Laura Chace, President & CEO of ITS America, giving journalists direct access to ask questions about the future of intelligent transportation systems and the significance of the technologies on display.

We worked with every type of media outlet to maximize coverage of the event. Our team created a digital briefing directory where media could access exhibitor contact information along with their most recent press releases and media materials. We arranged live television segments for the tech demonstrations with local Atlanta stations and coordinated B-roll opportunities for broadcast media who couldn’t stay for the entire event. The team also coordinated with Atlanta radio stations to arrange phone interviews with industry experts.

The team actively promoted tech tours and demonstrations to attending media, highlighting the real-world applications of the technologies being discussed in the conference sessions. We coordinated with The Transportation Channel, the official podcast provider for the event, to arrange interviews with thought leaders and innovators, extending the reach of the conference content to audiences across multiple digital platforms. 

Tech Tours

The tech tours offered a unique opportunity to showcase real-world applications of intelligent transportation systems. We developed targeted pitches highlighting the most visually compelling and newsworthy aspects of each tour location to attract media coverage.

Media showed particular interest in the Georgia Department of Transportation’s Transportation Management Center and the Curiosity Lab at Peachtree Corners, with its living laboratory for emerging technologies. Our team managed the logistics of transporting journalists to these locations where they could see the technologies in action. These tech tours transformed abstract conference discussions into tangible demonstrations, giving media concrete examples to feature in their coverage.

Post-Event Coverage and Results

The impact of our media strategy continued well beyond the conference dates. Our team monitored and tracked over 100 earned media stories following the event, spanning local Atlanta outlets, national business publications, transportation industry media, and international coverage.

We distributed a post-event press release highlighting key announcements, notable speakers, and technological innovations from the conference. This timely recap provided journalists with the information needed to develop stories even if they couldn’t attend the whole event.

The media coverage captured the conference theme, “Deploying Today, Empowering Tomorrow,” and showcased the technologies presented by exhibitors and speakers. Stories focused on advancements in connected vehicle technology, artificial intelligence applications in transportation, and infrastructure innovations that are reshaping the future of mobility.

10 to 1 Blog

Otonomus Hotel Scores Big at CES 2025

by Erica

Otonomus Hotel Scores Big at CES 2025

Written by Sofia Ashley, PR Executive at 10to1PR

Otonomus Hotel, the world’s first AI-powered hotel, made a splash at CES 2025, bringing hospitality back to the conference for the first time in five years. Our goal: secure interview opportunities for the Founder and CEO of Otonomus Hotel, Philippe Ziade, at the booth and showcase the future of hospitality.

President Josh Weiss and PR Executive Sofia Ashley at the Otonomus book at CES 2025

Preparation was key. We crafted pre-event, during-event, and post-event press releases, developed talking points, and conducted thorough media training. Our team sifted through over 6,000 media attendees, targeting AI and hospitality reporters to secure interviews.

At CES 2025, we facilitated 15 interviews with Philippe Ziade and other Otonomus Hotel team members, juggling pre-scheduled meetings and impromptu requests from booth visitors. Our on-site coordination ensured smooth interactions with journalists from major outlets like Forbes and Fast Company. We also facilitated exclusive tours on-site at Otonomus Hotel with the BBC and Associated Press.

Otonomus Founder and CEO Philippe Ziade participating in a media interview at CES 2025

The results speak volumes. We completed 15 high-quality interviews, including unexpected opportunities with Vegas PBS and Las Vegas Sun. Reporters showed keen interest in Otonomus’s AI-driven approach to hospitality, setting the stage for extensive post-event coverage, including more than 50 media features and mentions so far. 

This success at CES 2025 highlights our expertise in trade show PR. For more information on how we can elevate your brand at major industry events, visit our trade show services page here.