In some ways, talking to customers and the public through the media is the easiest part of a crisis. It’s also one of the most risky as it relates to protecting your company. The job of media outlets is to share the information of what’s happening with the public, but not necessarily to share thatRead More
The hardest and most important communications you have to handle during a crisis is to set the right tone and be responsive when sharing information to your supporters and any impacted customers. Your customers are the ones who ultimately hold your company’s destiny in their hands. If you want to weather the storm, the easiestRead More
A crisis doesn’t only effect customers, it directly effects your staff. It’s your staff that has to communicate with angry, scared customers – calming their fears and resolving their problems. It’s your staff that needs to keep their cool, show empathy and have crazy amounts of patience. In Part 1 of this four-part series weRead More
10 to 1 Public Relations
TwitterYoutubeFacebookInstagram