10 to 1 News

10to1PR Shines at PRSA Phoenix’s 2025 Copper Anvil Awards

by Erica

How to prepare employees for a deepfake attack

Nearly 200 of Arizona’s top public relations professionals gathered at the Peoria Sports Complex recently for the annual Copper Anvil Awards hosted by the Public Relations Society of America (PRSA) Phoenix chapter. 10to1PR emerged as a standout winner, taking home multiple prestigious awards that recognized the agency’s strategic approach and creative execution across diverse campaigns. The evening also featured a special highlight as Madeleine Williamson received the Up and Comer Award, celebrating her exceptional contributions to the industry.

Award-Winning Campaigns

The agency’s award-winning work spanned multiple industries and tactics, demonstrating 10to1PR’s versatility and effectiveness. The “Bridging States, Elevating Standards” public affairs campaign for IDDHL Compact positioned it as the superior solution for dental professional mobility while maintaining high standards and state authority. This strategic initiative increased legislative awareness and support across multiple target states.

Family Promise of Greater Phoenix’s Legacy Village project, an innovative container housing community for families experiencing homelessness, received recognition for 10to1PR’s community relations strategy. The campaign highlighted how this first-of-its-kind project provides dignified housing while creating a replicable model for faith communities throughout Arizona.

The Phoenix Veterans Day Parade special event campaign honored seven Grand Marshals, including MLB’s Luis Gonzalez, through coordinated media appearances that generated extensive coverage despite competing with election news. The strategic approach attracted thousands of attendees and created meaningful connections between veterans and the community through personalized storytelling.

Strategic Media Relations

10to1PR also demonstrated exceptional agility with DSV IMS, a global inventory management leader, at Manifest 2025 in Las Vegas. The team secured multiple interviews for DSV IMS executives on the conference floor within just two weeks of beginning the client relationship, resulting in valuable trade show media coverage and industry positioning opportunities.

The agency’s work with Rosendin’s new solar building robot revolutionized the construction industry through a focused launch campaign. Despite being limited to drafting only two press releases, 10to1PR secured 140 stories with such impact that Google’s AI overview cited Rosendin when searching for solar robots as late as July 2025.

Chanen Construction’s 70-year legacy in the Valley was celebrated through a campaign that reinforced the company’s contributions to Arizona’s construction industry. Through strategic reputation and brand management, 10to1PR successfully engaged local media, community leaders, and industry influencers, enhancing the company’s visibility.

Rising Star Recognition

A particular highlight of the evening was Madeleine Williamson’s recognition with the Up and Comer Award. Since joining 10to1PR in January 2023, Williamson has established herself as a dedicated PR professional, earning a series of promotions from Coordinator to PR Executive. She now serves as the client lead for three accounts and a campaign lead on another, while supporting two additional clients. Her pursuit of APR certification, mentorship of colleagues, and leadership on campaigns like the annual kids construction camp demonstrate her commitment to excellence.

Building on Success

These Copper Anvil wins reinforce 10to1PR’s reputation as a leading strategic communications agency in Arizona. The diverse range of successful campaigns showcases the agency’s ability to develop tailored approaches that deliver measurable results across industries. As 10to1PR continues to grow its team and client roster, these awards position the agency for continued success and industry leadership in the coming year.

10 to 1 Blog

Building Stronger Communities Through Volunteer Work

by Erica

Building Stronger Communities Through Volunteer Work

Written by Gabriel Estes, Sr. PR Coordinator at 10to1PR

We love giving back to our community, and our recent initiatives proved just how powerful collective action can be. Our entire office building rallied around causes close to our hearts, demonstrating that corporate social responsibility isn’t just good business but the right thing to do.

In September, we launched two community initiatives that brought our team together while making a real difference in the Valley. We partnered with the Arizona Animal Welfare League for a month-long donation drive and sent team members to volunteer with our client Family Promise, painting rooms at their housing shelter.

10to1PR team with collections from the donation drive for the Arizona Animal Welfare League.

The response from our team and building neighbors exceeded our expectations. We designed a flyer that spelled out exactly what items were needed for the animal welfare drive and showed people where to drop off donations around the building. The variety of donations we received showed just how much our community cares about animal welfare. Our collection included tennis balls and fun dog toys, cat and dog food, training pee pads for puppies, sturdy leashes and collars, cat toys and pill pockets.

Meanwhile, several of our team members rolled up their sleeves to help Family Promise with hands-on volunteer work. They spent time painting rooms at the housing shelter, helping create a welcoming environment for families who need temporary housing support. This direct service allowed our team to see firsthand how their efforts make a difference.

Ted Taylor, Executive Director of Family Promise (left) with 10to1PR team members Morgan, Emily, Gabriel, and Lauren.

Corporate social responsibility matters now more than ever. Research shows that 82% of consumers consider corporate social responsibility when deciding what services and products to buy and from where. Similarly, 86% of millennial workers greatly value their companies’ corporate social responsibility programs and would quit their jobs if those programs started to slip.

We’ve seen this play out in our own workplace. Projects like these bring our team closer together. When we work side by side for something bigger than ourselves, we create the kind of workplace where people want to give back to their community. Every donation we collect and every room we paint will make a real difference for animals waiting for their forever homes and families working toward stable housing.

At 10 to 1 Public Relations, we believe that generating goodwill by integrating community issues and social causes into our business operations strengthens our brand’s reputation while making a positive impact. These initiatives reflect our ongoing commitment to building stronger communities through meaningful partnerships and direct action.

See how we help our clients get recognized for their corporate social responsibility and community giving programs.

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Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025

by Erica

Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025

Written by Emily Cardone, Sr. PR Coordinator at 10to1PR

SEMICON West, North America’s premier microelectronics exhibition, made history this October as it moved to Phoenix for the first time in its existence. The Phoenix Convention Center was filled with innovation and excitement as industry leaders gathered to shape the future of semiconductor technology. Among the standout participants were 10to1PR clients ASM and IMS, a DSV division, both making significant impressions.

ASM’s Interactive Exhibition Captivates Families and Children

ASM, a semiconductor equipment company with a nearly 50-year history in Arizona, partnered with the Arizona Science Center to create “From Sand to Stars: A Semiconductor Adventure,” an immersive exhibition that brought the complex world of semiconductor manufacturing to life. Located just across the street from the convention center, the exhibition served as a perfect complement to ASM’s presence on the show floor.

The exhibition made technical concepts into engaging, accessible experiences for industry professionals and the general public alike. Visitors explored interactive displays that demonstrated the journey of semiconductors from raw materials to finished products that power our digital world. The exhibition highlighted ASM’s innovation and commitment to education in the semiconductor field.

The strategic timing of the exhibition, running from September 26 through December 24, 2025, aligned perfectly with SEMICON West’s move to Phoenix. This created a powerful opportunity for ASM to showcase its technology and community commitment to both industry insiders and the broader public during this landmark industry event.

We’ve secured impressive media coverage for the exhibition, with segments appearing on AZFamily, FOX10, and ABC15 reaching thousands of viewers across the Phoenix Valley. A handful of industry reporters also covered the exhibition, spreading awareness throughout the semiconductor sector and highlighting ASM’s commitment to education and community engagement.

ASM’s Industry Party at Arizona Science Center

Our team attended ASM’s exclusive SEMICON West industry party hosted at the Arizona Science Center. The event provided an opportunity to connect with ASM staff from around the world  while enjoying food, drinks, and the immersive exhibition. The Phoenix Mayor delivered remarks alongside ASM’s CEO, highlighting the significance of the semiconductor industry to the region’s economic growth and ASM’s role in fostering innovation and education.

IMS/DSV Secures Key Media Interviews

For the Inventory Management Solutions (IMS) division of global logistics leader DSV, we implemented a focused media relations strategy that positioned the company as an essential partner in semiconductor supply chain management. The team secured multiple interviews with industry publications and mainstream media outlets, highlighting IMS’s innovative approaches to inventory management and logistics solutions specifically tailored for semiconductor manufacturers.

IMS representatives appeared on local FOX10, providing expert commentary about the growing Arizona tech landscape. The media coverage extended beyond television, with our team arranging interviews with several publications like Silicon Semiconductor, Global SMT & Packaging, and more. These opportunities included a 15-minute video segment with a leading industry publication and discussions with both specialized semiconductor media and mainstream national outlets. The team also facilitated a meeting regarding authorship opportunities for the Semiconductor Manufacturing Handbook and the Data Center Handbook, positioning IMS as a key player in the semiconductor supply chain ecosystem.

Learn more about 10to1PR’s strategic approach to leveraging media at industry trade shows.

10 to 1 News

10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

by Erica

10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

  • IVY Press Room transforms company content into AI-optimized formats for increased visibility
  • Platform implements GEO strategy to position clients as preferred answers in AI searches
  • Service included at no additional cost for 10to1PR retainer clients

10to1 Public Relations (10to1PR), a public relations firm offering strategic communications services, has launched IVY Press Room, to transform client announcements, milestones, and thought leadership positioning into content designed to be discovered, cited, and shared by both journalists and generative AI systems.  

IVY Press Room is a core part of 10to1PR’s proprietary IVY platform, implementing the company’s GEO (Generative Engine Optimization) strategy. This digital PR strategy is designed to give its clients a boost and become the answer in AI searches.  

How IVY Press Room Works

“IVY Press Room looks like a traditional company press room where a company lists various press releases and facts for the media and the public to review, but it does much more than that,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “In addition to being AI-optimized behind the scenes, IVY Press Room turns company announcements into simplified question-and-answer formats designed for easy searching and citation by AI answer engines.” 

The optimized questions and answers are designed for AI web scraping algorithms to find easily. They are also fed into other platforms, including YouTube, Facebook, and X, to expand a company’s reach and improve brand visibility in AI across various platforms and conversational search queries.

Understanding GEO Technology and Metrics 

GEO, also known as Answer Engine Optimization, functions as SEO for AI systems. Unlike traditional SEO that aims to rank on search engine results pages, GEO focuses on becoming the direct answer to AI queries through natural language processing (NLP). 

When users ask questions through AI search, they receive immediate answers without clicking links or conducting further research.

Everyone wants their company to be the answer, but AI platforms aren’t revealing how their systems choose sources, leaving businesses to make educated guesses. However, recent studies do offer insights. A 2025 Muck Rack report found that AI systems cite earned media  (legitimate news stories written by reporters) in over 89% of their responses. 

Company fact sheets and FAQs also serve as valuable AI content discovery sources. It’s this combination of earned news stories, AI-friendly formatting, and discoverable FAQs that influenced how 10to1PR designed IVY Press Room and updated its staff processes to maximize results for clients.

Client Benefits

“IVY Press Room gives our clients an advantage by providing more ways to get noticed,” Weiss explained. “In addition to our ongoing efforts to get our clients earned media coverage and position them as thought leaders, IVY Press Room repurposes taking the company details and announcements we’re already sharing with reporters into an AI-optimized question and answer format that’s easier for AI to find and use as part of their GEO answer engines.”

IVY Press Room is being offered to 10to1PR clients at no additional cost as part of their ongoing retainer-based engagement. 10to1PR first began its AI journey in 2023, making it an early adopter compared to many PR industry competitors. This led the company to launch its proprietary IVY platform in 2024.  

For more information on IVY Press Rooms visit: https://ivypressroom.com or https://10to1pr.com/ivypressroom. 

10 to 1 Blog

Face-to-Face with Journalists: 5 Key Lessons from the Valley Publicity Summit

by Erica

Face-to-Face with Journalists: 5 Key Lessons from the Valley Publicity Summit

Written by Ella Johnson, PR Intern, Fall 2025

I recently attended the 21st annual Valley Publicity Summit, presented by the Society of Professional Journalists and hosted by 10 to 1 Public Relations. It was a great experience to meet PR Professionals and connect with journalists. As a PR Intern, I was able to gain insight into what reporters look for in stories and what grabs their attention.

Attending this event created meaningful connections and established teamwork between PR professionals and reporters. These are the tips and tricks I learned to increase media relations and interpersonal communication skills:

Ella Johnson, 10to1PR Intern

1. Relevance is everything

Each reporter covers a unique beat, and they always keep their audience in mind. Focus on story relevance when pitching reporters. Ensure it’s impactful and aligns with their beat. Reporters prioritize stories with significant impact. Match the right story to the right reporter.

For example, an investigative journalist will want to focus on unsolved crimes in the area. They are in need of expert opinions, such as attorneys and police officers. This type of journalist will be disinterested in a consumer-based pitch or community-oriented stories.

Dig deep into each reporter’s style of writing and the topics they write about. When pitching the right story to the right reporter, it deems you competent and strengthens your relationship with that reporter.

2. A 150-word pitch is a reporter’s dream scenario

Get right to the point when pitching via email. Reporters receive hundreds of emails every day from PR professionals. This is where you can stand out, the word count. Give them enough information to get excited about the story, but do not show them all your cards. 150 words are enough to share the background, why it matters, and a call to action.

Do not overcomplicate the pitch; instead, create a simple, direct idea with a visual, picture, art, or video to help capture the story. Every book needs a creative cover!

3. Learn the transition from small talk to your pitch

Establishing a connection between a reporter’s work and a story you want to pitch can be challenging. There needs to be a natural flow within the face-to-face conversation; asking them questions about their work and the stories they are interested in is a great start. After that, transition into your pitch. Keep it a conversation by asking: “Is this something you would be interested in?” Make the conversation light-hearted by using welcoming body language. Simple gestures such as a smile, a firm handshake, and a relaxed posture create a comfortable environment for the PR pro and the journalist.

30 journalists at the 10to1PR office for the SPJ Valley Publicity Summit

4. Go to as many face-to-face events as possible

In the world of media relations, there are a few opportunities to meet the reporter in person. It is very important to attend events that give you a direct line to them. Within these pitching conversations, there are non-verbal cues such as body language, facial expressions, eye contact, and vocalics that can be received and interpreted. People’s faces are very telling, which helps us understand positive and negative responses in the middle of a conversation.

For example, a reporter slouching in a chair and their eyes wandering indicates boredom. A PR pro can recognize the change in behavior and respond accordingly. A few quick steps can help increase the connection between PR professionals and journalists; start with a compliment, discuss shared experience, show appreciation, introduce a contact, and ask about them.

5. Metric! Metrics! Metrics!

Metrics and statistics are crucial for business writers because they provide concrete evidence that supports claims and arguments, enhancing the credibility of the article. Metrics can be a good way to balance out the human interest and emotional side of your story. Business-to-business reporters utilize metrics to help their readers understand trends and make informed decisions. By highlighting key figures, writers can effectively capture attention and emphasize important points. Statistics stand out in a page full of words!

Click here to learn more about 10to1PR’s media relations expertise.

10 to 1 Blog

10 Things You Didn’t Know About 10to1PR

by Erica

10 Things You Didn’t Know About 10to1PR

We’ve built our reputation on delivering results for clients across multiple industries through strategic media relations and crisis communications. While you may know us for the coverage we generate and the stories we tell, here are ten facts about our Scottsdale-based agency that showcase the personality and principles behind our professional success.

1. We have a pet fish named Drip.

Our office mascot swims around, reminding us daily about the power of consistent communication. His name reflects the PR concept of a drip campaign, a steady stream of messages that builds awareness and reinforces brand messaging over time.

2. We have a monthly marble run.

These aren’t just for fun; they visually demonstrate how earned media builds momentum over time. Plus, they create engaging monthly social media videos.

3. We’re proudly a traditional PR agency.

We focus on proven media relations strategies that deliver real results. Our approach centers on building genuine relationships with journalists and securing organic media coverage.

4. We predominantly work with B2B clients.

Our expertise spans industries from healthcare, construction, professional services, and technology. We understand the unique challenges of reaching business decision makers through targeted media outreach.

5. 10to1PR Day is an official day.

The city of Scottsdale created this special recognition to celebrate our work and community involvement. This unique honor reflects our commitment to excellence and the positive impact we’ve made in the community.

6. The 10-to-1 rule inspired our company name.

Our philosophy is simple: it takes ten good things said about a business to overcome one negative comment. We help clients build their “goodwill bank” through consistent positive media coverage.

7. We serve clients nationally and internationally.

Our reach extends far beyond Arizona borders to companies across the United States and around the world. We work with businesses of all sizes, from startups to established corporations, helping them tell their stories to audiences wherever they need to be heard.

8. We’ve been growing for 13 years.

Since launching in 2012, we’ve expanded from two employees to 12 team members. Our client roster has grown to include companies across multiple industries and geographic markets.

9. Our AI assistant is named IVY.

We named it after Ivy Lee, the father of modern public relations, who pioneered ethical communication practices in the early 1900s. IVY represents our commitment to integrating technology while honoring the foundational principles that define our industry.

10. We specialize in crisis communications.

When companies face reputation challenges, we step in with strategic messaging and rapid response capabilities. Our experience includes handling everything from local issues to national controversies.

Our team brings both expertise and personality to every campaign, ensuring that your story gets told effectively across the right media channels. Contact us to learn how we can help share your company’s story.

10 to 1 Blog

Driving Global Coverage: Our PR Strategy for ITS World Congress

by Erica

Driving Global Coverage: Our PR Strategy for ITS World Congress

Written by Morgan Ray, PR Coordinator at 10to1PR

10to1PR partnered with RX Global to manage media relations for ITS World Congress, one of the world’s largest gatherings of intelligent transportation system professionals. The five-day event brought together nearly 600 speakers from around the globe, 6,000+ attendees, and 300 exhibitors to share insights on cutting-edge transportation technologies under the theme “Deploying Today, Empowering Tomorrow.”

Coordinating media for a global conference with attendees from over 50 countries presented both an opportunity and a challenge. Our team leveraged our expertise in trade show PR to create a comprehensive strategy that would generate maximum visibility before, during, and after the event.

Pre-event strategy and prep

Our pre-event strategy focused on building awareness and excitement among key media targets across industry, local, national, and international outlets. We developed a targeted media list that included transportation technology reporters, business journalists, and local Atlanta media interested in the technological innovations, safety advancements, and mobility solutions showcased at the event.

The team executed a multi-phase outreach campaign that resulted in securing over 70 media registrants globally. This success came from personalized pitching that highlighted the most newsworthy aspects of the conference, including tech tours, demonstrations of cutting-edge transportation solutions, and access to industry leaders.

To increase awareness of the event, we researched potential podcast partners and recommended The Transportation Channel to RX Global. This recommendation created the first official podcast partnership of ITS World Congress, establishing a new channel to reach transportation professionals worldwide.

We created press materials including fact sheets and speaker bios for key executives from RX Global and ITS America. Our close coordination with both organizations ensured consistent messaging that aligned with the conference theme and highlighted the most innovative aspects of the event.

On-Site Media Management

The 10to1PR team managed all aspects of media operations during the five-day conference. We organized an exclusive Pen and Pad event with Laura Chace, President & CEO of ITS America, giving journalists direct access to ask questions about the future of intelligent transportation systems and the significance of the technologies on display.

We worked with every type of media outlet to maximize coverage of the event. Our team created a digital briefing directory where media could access exhibitor contact information along with their most recent press releases and media materials. We arranged live television segments for the tech demonstrations with local Atlanta stations and coordinated B-roll opportunities for broadcast media who couldn’t stay for the entire event. The team also coordinated with Atlanta radio stations to arrange phone interviews with industry experts.

The team actively promoted tech tours and demonstrations to attending media, highlighting the real-world applications of the technologies being discussed in the conference sessions. We coordinated with The Transportation Channel, the official podcast provider for the event, to arrange interviews with thought leaders and innovators, extending the reach of the conference content to audiences across multiple digital platforms. 

Tech Tours

The tech tours offered a unique opportunity to showcase real-world applications of intelligent transportation systems. We developed targeted pitches highlighting the most visually compelling and newsworthy aspects of each tour location to attract media coverage.

Media showed particular interest in the Georgia Department of Transportation’s Transportation Management Center and the Curiosity Lab at Peachtree Corners, with its living laboratory for emerging technologies. Our team managed the logistics of transporting journalists to these locations where they could see the technologies in action. These tech tours transformed abstract conference discussions into tangible demonstrations, giving media concrete examples to feature in their coverage.

Post-Event Coverage and Results

The impact of our media strategy continued well beyond the conference dates. Our team monitored and tracked over 100 earned media stories following the event, spanning local Atlanta outlets, national business publications, transportation industry media, and international coverage.

We distributed a post-event press release highlighting key announcements, notable speakers, and technological innovations from the conference. This timely recap provided journalists with the information needed to develop stories even if they couldn’t attend the whole event.

The media coverage captured the conference theme, “Deploying Today, Empowering Tomorrow,” and showcased the technologies presented by exhibitors and speakers. Stories focused on advancements in connected vehicle technology, artificial intelligence applications in transportation, and infrastructure innovations that are reshaping the future of mobility.

10 to 1 Blog

Pitch Perfect: Lessons from ABC15 Media Panel

by Erica

Pitch Perfect: Lessons from ABC15 Media Panel

By Dayja Hernandez-Brown, 10to1PR PR Intern, Fall 2025

Last week, I had the incredible opportunity to attend the PRSA Phoenix x ABC15 media panel with my team at 10to1PR. One of the best parts was getting a behind-the-scenes tour of the newsroom. I was so excited to see where the stories come to life and to meet the people who make it all happen. Hearing directly from reporters and producers gave me a fresh perspective on how stories are chosen, crafted, and shared with the public.

As a PR intern, the event felt like a crash course in what makes a pitch stand out. Here are six key takeaways that have reshaped the way I think about storytelling and media relations:

  1. Lead with the “Why” 

A strong pitch starts with why the story matters, not just what happened. Reporters receive hundreds of emails every day while juggling tight deadlines. If you don’t make the purpose clear right away, your pitch risks getting buried. A compelling “why” shows you understand the audience and the newsroom’s goals. Once you’ve nailed that, layer in the 5 Ws (who, what, where, when, and why) to give the full picture.

  1. Think Local First 

If it impacts the neighborhood, it matters. ABC15 prioritizes hyperlocal stories from everyday people stepping up to community challenges and local trends. In Arizona, for example, weather is a common theme because it affects everyone’s daily life. To strengthen your pitch, tie it to what’s happening in the community or what’s trending that day. Stories that highlight real people and real impact at the local level are far more powerful than chasing broad national headlines.

  1. Positive Stories to Balance the Chaos

News at ABC15 Arizona often focuses on death and destruction. That’s why stories about local heroes, small wins, and inspiring efforts stand out more. Reporters look for feel-good content that brings emotional balance. If a story makes people feel something real, it’s more likely to get picked up.

  1. Offer a Follow-Up Angle

Don’t just pitch a one-and-done story. Reporters love stories that have room to grow. Whether it’s a seasonal twist, a follow-up event, or a community-driven solution, offering a clear “what’s next” makes your pitch more dynamic. For example, if the story starts with a snowboarding accident, the next chapter could explore helmet safety or local policy changes. A built-in follow-up keeps the coverage going and keeps your story top of mind.

  1. Visuals Are Everything

In today’s fast-paced media world, visuals can make or break a pitch. High-quality video, clear b-roll and audio bring stories to life. It’s also important to format content for the right platform such as horizontal videos for broadcast and vertical for digital. In today’s attention economy, a strong visual hook at the start can determine whether a story gets airtime or gets skipped.

  1. Back It Up with Stats

Numbers add credibility. Whether it’s local data, national trends, or original survey results, statistics show why your story matters right now. Reporters need facts to support their coverage, and a strong stat can make your pitch more relevant, urgent, and trustworthy.

This panel reminded me that pitching isn’t just about sharing content, it’s about partnering with journalists to tell stories that matter to the community. I walked away feeling encouraged and more confident about what reporters are looking for and how I can rise to meet those expectations.

As I continue my PR internship, I’m excited to apply these lessons by tying client stories to the local communities they serve, ensuring every pitch adds value to the conversation. Attending this panel gave me practical tools I can bring back to my client work while also pushing me closer to my internship goals of building confidence in pitching and growing my skills in campaign planning. At the end of the day, my goal is to pitch stories that matter to the community, not serve up another cooking segment reporters are tired of seeing.

10 to 1 Blog

10to1PR Summer Rewind: Where We Spent Summer 2025

by Erica

10to1PR Summer Rewind: Where We Spent Summer 2025

Summer 2025 took the 10to1PR team across the map in the United States and in Europe! Our team members explored new places and created unforgettable memories. Here is a look at where our PR professionals traveled during their time away from the office.

Rachael joined friends for a rafting trip on a river in Boise, Idaho. 

Erica traveled with her tennis team to Albuquerque, New Mexico, for the USTA Southwest Sectionals, facing opponents from Flagstaff to El Paso and finishing in third. 

Danielle spent time with family on the Connecticut coast.

Morgan celebrated the Fourth of July in Boston.

Laura explored historic neighborhoods and landmarks across Prague. 

Madeleine held baby sheep in Ireland.

Josh visited Miami and made time for the beach. 

Emily headed to Montana for family hikes and time outdoors.

Gabriel traveled to a small town in Illinois for a family reunion.

These trips gave the team time to relax and recharge ahead of a busy fall and winter for our clients. The team returned with fresh perspectives and renewed energy to tackle upcoming campaigns.

With all our travels, we were still quite busy at the office this summer! See our Summer Spotlight post for client highlights and media coverage from the season.

10 to 1 Blog

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

by Erica

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

10to1PR’s summer media campaigns delivered impressive results across various industries, showcasing our team’s expertise in securing high-impact coverage for our diverse clientele. From technology innovations to community initiatives, our clients made headlines in major publications, demonstrating the power of strategic public relations.

🔋 Technology and Innovation

ITS World Congress took center stage in the Ivory Coast publication Acturoutes, featuring an exclusive interview with ITS America CEO Laura Chace. This coverage highlights the global reach of our clients’ innovations in intelligent transportation systems.

The Dallas Morning News spotlighted Rosendin’s solar robot installer on its front page, emphasizing how this technology reduces worker injury, accelerates renewable energy project construction, and addresses the industry’s workforce shortage.

Traffic Technology Today featured highlights from ITS World Congress 2025, further cementing our client’s position as a leader in transportation technology.

Swisslog Healthcare contributed expert insights to a Canadian outlet, MRO Magazine, discussing the importance of upgrading pneumatics for smarter maintenance in healthcare facilities.

🏢 Business and Real Estate

JobElephant made waves in the recruitment sector, with CEO Michael Ang featured in The Global Recruiter. The company’s 2025 DEI Marketing Report, revealing strategies for diversity recruitment, earned coverage in Staffing Hub.

Avana shared valuable thought leadership on the commercial real estate market, featured in Bisnow’s analysis of banks finding creative ways to manage vintage CRE loans.

Peak Roofing’s acquisition of Skymark Roofing caught the attention of multiple outlets, including Axios, Roofing Contractor, and PE Hub, highlighting the company’s strategic growth.

Milhaus opened luxury apartments in Oklahoma, as reported by Connect CRE. The company also broke ground on the Atheria at West Grove community in McKinney, Texas, covered by Community Impact.

🏗️ Construction and Development

Chanen Construction’s transformation of a Sedona staple into a mountain modern brand was featured in Commercial Construction & Renovation magazine, showcasing the company’s innovative approach to hospitality projects.

Dick Anderson Construction shared insights on successful company meetings, featured in Plumber Magazine, demonstrating thought leadership in team management.

Master’s Transportation made headlines with the announcement of its new headquarters campus, covered by Aftermarket News and the Kansas City Business Journal. The company’s expansion plans, including 250 new jobs, were highlighted in Bus & Motorcoach News.

🚛 Transportation and Logistics

Master’s Transportation contributed a byline article to School Bus Fleet, addressing new EPA derate rules and their impact on school bus maintenance.

The company’s new Parts and Service Department opening was featured in the Kansas City Business Journal, further highlighting their growth and expansion.

🏖️ Community and Tourism

Hansen Super Techs celebrated Mother’s Day with a heartwarming air conditioning giveaway, garnering coverage in HVAC Insider and Contracting Business. This initiative showcased our client’s commitment to community engagement and customer appreciation.

Encantame Resorts earned features in AZCentral and Yahoo Life, spotlighting the best hotels in Puerto Peñasco, Sonora.

Del Llano was showcased in Fox 10 Phoenix‘s “Made in Arizona” segment, highlighting local businesses making an impact.

The Arizona Office of Economic Opportunity provided expert commentary on Arizona’s tech growth in an AZCentral article and appeared on AZFamily to discuss economic trends.

🔜 Looking Ahead

As we move into the fall, 10to1PR continues to build on this summer’s successes. Our team remains committed to delivering impactful media coverage that drives results for our clients across all industries.

For businesses seeking to elevate their media presence and tell their stories effectively, reach out to 10to1PR. Our proven track record speaks for itself, and we’re ready to help you make headlines.