10 to 1 Public Relations Wins 2021 BBB Torch Awards for Ethics

10 to 1 Public Relations (10 to 1 PR), a Scottsdale-based strategic communications firm, was named the winner in their category at the Better Business Bureau Pacific Southwest region’s 2021 BBB Torch Awards for Ethics. The award, presented on November 17th at an awards ceremony held at the Waldorf Astoria’s Arizona Biltmore Resort, honors top greater Arizona businesses for ethics and integrity.

“We want our employees, customers, partners, and members of the media to trust us, which allows us to do our jobs most effectively and efficiently,” said Josh Weiss, President and founder of 10 to 1 Public Relations. “Winning the BBB Torch Award for Ethics is a true honor and testament to the integrity and excellent work our team does every day.”

Finalists were selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus. It is the organization’s highest award designed to highlight outstanding ethical businesses.

“Honesty builds trust, which is a vital aspect in the success of a business. For 19 years, BBB has been recognizing outstanding companies in Greater Arizona for their solid commitment to doing things the right way and we are so proud of our 2021 winning businesses,” said Shelley Bradley, Director of Signature Events at BBB Serving the Pacific Southwest.

All finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers, and Community. Finalists also illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.

10 to 1 PR received high marks in all categories for its efforts to build a team culture where everyone supports each other; investing heavily in the professional development of its employees; a ‘No Jerks’ policy that applies to both team members and clients; transparent and honest client communications and media relations; and supporting the local community with in-kind services.

Weiss added, “We’ve been fortunate to win several industry PR awards over the years, but this award from the Better Business Bureau is special since it’s based on more than the results we achieve for our clients, but how those results are achieved.”

10 to 1 PR has built a diverse clientele of businesses across the U.S. and the globe from numerous industries including financial, health and wellness, professional services, real estate, manufacturing, mechanical and construction, technology, and transportation. The company collaborates with each client to develop a custom strategic communications plan built around achieving the client’s desired results.

10 to 1 Public Relations Wins 2 National Globee® Awards for PR Agency of the Year and Best COVID-19 Related PR Campaign of the Year

10 to 1 Public Relations Wins 2 National Globee® Awards for PR Agency of the Year and Best COVID-19 Related PR Campaign of the Year

Scottsdale-based strategic communications firm 10 to 1 Public Relations won two gold Globee® Awards as part of the 6th Annual 2021 American Best in Business Awards.

10 to 1 Public Relations was named PR Agency of the Year recognizing the firm’s resilience, growth, and dedication to its clients during the coronavirus pandemic. 10 to 1 Public Relations also received another Globee award for PR Campaign of the Year related to COVID-19 for its campaign to help a client test over one million people in the U.S. during the pandemic.

“While last year was challenging for many businesses and individuals, we are proud that 10 to 1 PR was able to adapt quickly and seamlessly to be the best possible resource and advocate for our clients. Our success is evident in the results we have generated on behalf of our clients, and it’s an honor to be recognized for these efforts by the American Best in Business Awards.”

Josh Weiss, President and founder of 10 to 1 Public Relations

In recent years, the strategic communications firm has earned numerous industry accolades including 4 national Agency of the Year awards (Bulldog PR Awards, Titan Awards, PR World Awards, and the Stevie Awards), and local Agency of the Year honors from the Public Relations Society of America Phoenix Chapter. 10 to 1 PR was also named a Finalist for the second year in a row for the Better Business Bureau’s Torch Awards for Ethics this year.

The American Best in Business Awards are open to all organizations with at least one or more offices in the United States of America. All organizations operating in the U.S.A. – large to small and startups, government, public and private, for-profit and non-profit – are eligible to submit nominations to the American Best in Business Awards in a wide range of categories honoring achievement in every aspect of business + work life. More than 35 judges from a wide spectrum of industry experts participated in the judging process.

See the complete list of 2021 winners here: https://globeeawards.com/american-business-awards/winners.

10 to 1 Public Relations Named Finalist of 2021 BBB Torch Awards for Ethics

10 to 1 Public Relations Named Finalist of 2021 BBB Torch Awards for Ethics

Better Business Bureau Serving the Pacific Southwest (BBB) has named 10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, as a finalist for the 2021 BBB Torch Awards for Ethics, sponsored by Desert Financial Credit Union. The program raises awareness in marketplace ethics and honors businesses that operate with integrity.

“It is such an honor to be recognized as a finalist for the BBB Torch Awards for Ethics for the second year in a row, as each member of the 10 to 1 PR team works hard every day to perpetuate mutual respect and trust among each other, our clients, and the media,” said Josh Weiss, Founder and President of 10 to 1 Public Relations.

“This recognition shines a spotlight on our culture of consistent and genuine integrity, which has been the basis of our strong and rapid growth over the last year.”

Josh Weiss, Founder and President of 10 to 1 Public Relations

BBB Torch Awards for Ethics is one of the highest honors BBB bestows upon a company, and is designed to highlight outstanding ethical businesses. Finalists are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.

All finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers and Community. Finalists have illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.

“Honesty builds trust, which is a vital aspect in the success of a business. For 19 years, BBB has been recognizing outstanding companies in Greater Arizona for their solid commitment to doing things the right way,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This esteemed award recognizes business leaders who demonstrate a superior level of character and ensure their organization’s practices meet the highest ethical standards, thereby generating trust.”

Winners will be announced at the in-person signature event on November 17, 2021 at the Arizona Biltmore Hotel. Finalists, winners and judges will also be celebrated through a visual digital campaign on BBB’s social media channels. For a complete list of this year’s BBB Torch Awards for Ethics Finalists visit torchawards.bbbcommunity.org.

10 to 1 Public Relations Doubles Down on Winning PR Strategy with Updated Branding

10 to 1 Public Relations Doubles Down on Winning PR Strategy with Updated Branding

Following a year of dramatic growth and winning several Agency of the Year awards on both a national and local level, Scottsdale-based strategic communications firm 10 to 1 Public Relations is reintroducing itself with an updated look and sharpened focus.

“For nearly a decade, 10 to 1 PR has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. In addition to wanting a modern, great-looking website, we wanted it to reflect our growth as a nationally-focused PR firm by showcasing our array of strategic communications services, as well as highlighting several success stories within the various industries we serve.”

Josh Weiss, Founder and President, 10 to 1 Public Relations

Focused mostly on B2B and service-oriented B2C clients with a national or multi-city focus, 10 to 1 PR’s services include media relations, product and brand launches, employee communication, corporate social responsibility, trade show media, crisis communication management, awards submissions, speaking opportunities, and more. The new website also showcases more than 20 case studies of various strategic communications projects and campaigns that the firm has successfully designed and executed.

10 to 1 PR has built a diverse clientele of businesses across the U.S. and the globe from numerous industries including financial, health and wellness, professional services, real estate, manufacturing, mechanical and construction, technology, and transportation. The company collaborates with each client to develop a custom strategic communications plan built around achieving the client’s desired results.

“By working with organizations from a wide range of industries and goals, we’ve seen that public relations can be an integral part of any company’s holistic communications strategy. It’s great to have a brand and website that truly illustrate all that we are able to offer,” added Weiss.

10 to 1 PR was founded in 2012 on the philosophy that it takes 10 good things to be said about a business to equal one bad impression. The company achieves this by leveraging its storytelling skills to dominate industry and local market media to generate consistent, positive news coverage and by positioning its clients as industry thought leaders.

In recent years, the strategic communications firm has earned numerous industry accolades including 4 national Agency of the Year awards (Bulldog PR Awards, Titan Awards, PR World Awards, and the Stevie Awards), and local Agency of the Year honors from the Public Relations Society of America Phoenix Chapter. Last week, the company was named a Finalist for the second year in a row for the Better Business Bureau’s Torch Awards for Ethics.

The new website and updated logo were designed by brand communication and design firm TMB Partners of Scottsdale, Arizona and Grand Rapids, Michigan.

10 to 1 Public Relations Walks Away Victorious in the 2021 TITAN Business Awards

10 to 1 Public Relations Walks Away Victorious in the 2021 TITAN Business Awards

TITAN Business Awards (TITAN) announced the list of 2021 Season 1 winners of the inaugural season of its distinguished awards program. This year, 10 to 1 Public Relations decidedly takes the TITAN Gold award for PR Agency of the Year, the TITAN Gold award for PR & Communications for Health Products and Services, and the TITAN Platinum Award for PR & Communications for Best Crisis Communications Strategy. The PR & Communications awards recognized a campaign that 10 to 1 PR crafted and orchestrated to help a health services client during the coronavirus pandemic.

“The fact that 10 to 1 PR continues to be recognized with top-tier industry and business awards is a true testament to the quality work that each member of our team brings to the table. I’m so proud of all that we’ve been able to accomplish on behalf of our clients, especially helping them successfully navigate such a tumultuous and challenging year.”

Josh Weiss, President and founder of 10 to 1 Public Relations.

In recent years, the strategic communications firm has earned numerous industry accolades including 4 other national Agency of the Year awards (Bulldog PR Awards, Globee American Best in Business Awards, PR World Awards, and the Stevie Awards), and local Agency of the Year honors from the Public Relations Society of America Phoenix Chapter. 10 to 1 PR was also named a Finalist for the second year in a row for the Better Business Bureau’s Torch Awards for Ethics this year.

10 to 1 PR was recognized at the TITAN Business Awards virtual event

The TITAN Business Awards cater to SMEs, large, public, and private organizations, as well as other business professionals worldwide, whereby IAA hopes to honor achievements and nurture excellence in every aspect of work life, from entrepreneurs to companies and organizations, public relations, customer service, marketing, management, human resources, information technology, etc.

“We celebrate the remarkable Titan-like achievements of a wide range of organizations, from all industries, as well as their efforts to better both the workspace and company culture,” said Kenjo Ong, CEO of IAA. “Persevering through adversities and hardships, we aim to inspire and embolden all businesses, being the advocate of integrity for all corporate professionals worldwide.”

From 28 countries worldwide, including: United States, Canada, United Kingdom, Singapore, India, and Ireland, to name a few, as many as 650 entries were nominated, and only the best emerged victorious. Each project was blind judged by the TITAN jury panel, comprised of distinguished professionals of the international business scene, and evaluated on criteria determined by the merits of TITAN Business Awards. The winners were chosen based on the average scores provided by the jury members.

The TITAN Business Awards jury panel featured a variety of global business leaders, including: Graham Kelly (Originate Pte. Ltd.), Kevin Yu (Sidechef Inc.), Marie O’ Riordan (EML), Oscar Solano Brenes (Porter Novelli), Roland Bägén (Tata Consultancy Services – TCS), Santiago Villegas (1903 Public Relations), and Thanasis Papapostolou (AIP Consulting Ltd).

“Our jury members’ extensive backgrounds in the business field ensures that the subjective qualities, such as: business acumen and innovative business concepts, are part of the consideration.” Ong said. “Ensuring high standards of high quality, providing winners with the international exposure they deserve.”

Please visit the TITAN Business Awards’ official website for the complete list of award winners.

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications


The 2021 Bulldog PR Awards recognizes the most outstanding public relations campaigns and agencies

10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, announced it had been honored in this year’s Bulldog PR Awards. The 2021 Bulldog PR Awards recognizes both the most outstanding public relations and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists.

10 to 1 PR was recognized with a Gold award in the Best Crisis Management category and a Silver award for Small Agency of the Year. 10 to 1 PR saw exceptional growth in the last two years, more than doubling its client list from 10 distinctive clients to more than 20. In addition to adding new clients, 10 to 1 PR is exceptional at retaining clients long term, working with several clients for more than 3 years and as long as 8 years. In 2020, despite challenges that all businesses faced with the coronavirus pandemic, 10 to 1 PR generated more than 5,000 verified news stories for its clients.

“Our team has been working so hard over the last year to help our clients plan for and meet their goals, whether we’ve needed to adapt our strategies or break into new markets; it’s rewarding to receive this kind of recognition for our efforts by one of our leading industry groups,” said Josh Weiss, founder and President at 10 to 1 Public Relations.

“I was very moved to judge this year’s entries due to the pandemic,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level.”

The full list of winners for the 2021 Bulldog PR Awards is available at https://bulldogawards.com/winners-circle/winners-pr-awards/. Sign up for the Bulldog Reporter newsletter at this link.

Laura Slawny of 10 to 1 PR Admitted to Global Leadership Academy

Laura Slawny of 10 to 1 PR Admitted to Global Leadership Academy


Nine-month Program Provides Participants with Access to a World-class, One-of-a-kind Educational Opportunity 

10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, has announced that Laura Slawny has been accepted into a leadership development program for emerging PR and marketing professionals in IPREX, a premier global communications network of independent, partner agencies with 1,220 staff and 110 offices worldwide.

Laura Slawny, 10 to 1 PR’s Director of Public Relations

Slawny, Director of Public Relations at 10 to 1 PR, is one of 18 members in the inaugural class of IPREX Academy, a nine-month program that exposes participants to top industry practitioners and seasoned agency principals from the Americas, Europe, and Asia-Pacific as they engage in international staff exchanges, a mentoring program and robust course modules that delve into subjects beyond marketing and communications, providing holistic business management skills. 

“IPREX Academy harnesses the expertise of both members and outside experts to build a unique professional development opportunity for agency professionals who have been recognized as emerging leaders,” said Alexandra Mayhew, IPREX Executive Director. “The seasoned professionals and independent agencies that make up IPREX represent some of the world’s foremost brands, so tapping into that experience is powerful and provides participants with diverse perspectives and learnings that have extremely relevant applications. We are thrilled to have Laura as part of our inaugural class.”

A former television reporter, news producer, and executive producer, Slawny is a gifted storyteller that has earned numerous awards including four regional Emmy awards and the prestigious Edward R. Murrow award. Most recently, Slawny worked as a publicist for another firm where she earned noteworthy local, regional, industry, and national coverage for clients’ media coverage and is excited to bring these talents to assist our clients. Slawny joined 10 to 1 PR in 2018 and was recently promoted to Director of Public Relations to oversee the company’s strategies and direction in serving clients across multiple industries and markets.  

“IPREX Academy has been an eye-opening experience for me, as over the last few years, I’ve learned to leverage my extensive journalism career to generate successful public relations campaigns and initiatives,” said Slawny. “I look forward to applying what I learn in the Academy to support 10 to 1 PR’s continued growth into new industries and markets.”

IPREX received applications from all over the map – from Washington State to New York, from Ireland to Tokyo – for its inaugural class and has tapped more than two dozen experts from different regions of the world to deliver the Academy’s curriculum.

In addition to the IPREX Academy course modules – which encompass business strategy, financial management, leadership skills, and sessions on the importance of diversity and cross-cultural communications – the program offers Academy members a dedicated session in IPREX’s annual Emerging Leaders Conference; a mentoring program; international staff exchange; a global group project; and virtual social meetups, which can range from coffee chats to happy hours depending on participant time zone.

Upon completion of the leadership program, participants will receive IPREX Academy accreditation. Mayhew added: “Dynamic learning opportunities such as this are increasingly valuable as communications and marketing professionals navigate a rapidly evolving and extremely competitive industry. We’re thrilled to launch this unique leadership development opportunity to help keep our members ahead of the competition.”

About 10 to 1 Public Relations

For nearly a decade 10 to 1 Public Relations (10 to 1 PR) has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. 10 to 1 PR’s creative plans and messages are distinctive and memorable with original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets and target audiences. 10 to 1 PR offers a variety of services including media relations, product launches, crisis communication management, awards submissions, trade show media, and more. Learn more about 10 to 1 PR’s extensive services and success stories at 10to1pr.com.

About IPREX

IPREX is a $420 million network of communication agencies, with 1,220 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines. For more information or to connect with an IPREX partner agency throughout the world, visit iprex.com

10 to 1 Public Relations Offers Insights in Global Communications Survey

10 to 1 Public Relations Offers Insights in Global Communications Survey.


IPREX survey shares perspective from public relations leaders in 17 countries on how the pandemic has affected the global communications industry

Scottsdale, Arizona | March 1, 2021

Strategic communications firm 10 to 1 Public Relations was among the public relations industry leaders across the world invited to participate in the latest industry survey from IPREX, the $420m global communications network, of which it is a proud member. The global survey released insights about the lessons of 2020 and implications for 2021 for the independent PR and marketing industry, based on inputs from its offices around the world. Despite – or maybe because of – its many challenges, 2020 heightened the need for communications services.

“While the impacts of the pandemic and the economic disruptions weren’t experienced uniformly across sectors or markets, there are some powerful learnings that both give optimism for the year ahead and highlight areas for communications and marketing leaders to prioritize, wherever they operate. Challenges abound and vary widely, but solutions without fail include solid communications strategies,” said Julie Exner, Global President of IPREX.  

Josh Weiss, President of 10 to 1 Public Relations and sole Arizona member of IPREX, shared his perspective on how different companies in Arizona and across the country have addressed the disruption brought on by the pandemic. 

“In 2020, we saw companies generally follow one of two strategies: to hibernate or accelerate. The companies that chose to hibernate essentially tried to minimize their footprint and costs to conserve cash with the plan to reenter the fray once the pandemic passed. The companies choosing to accelerate were the ones who doubled down by being more aggressive or pivoting their businesses quickly to maximize short term returns in hopes of a long-term positive effect,” said Weiss.

The latest IPREX survey revealed the following insights:

Uneven Disruption and Uneven Recovery 

Firms with deep experience supporting hospitality, tourism, and travel suffered alongside their clients, as the impacts of the pandemic brought much of that sector to an abrupt halt. While these firms continue to recover, many IPREX firms also expect to be impacted by the emergence of new or changed trade dynamics, from the aftermath of Brexit for the E.U. and the U.K., to the next generation of China-U.S. relations under a Biden administration, among a myriad of others. 

Global Scale Challenge Reinforces Global Scale Solutions 

While each country, region and metropolitan area around the world shaped its response to the challenges of COVID-19 based on local realities, the capacity to share experiences, stories and data created a strong awareness of the value of global connections. Alliance efforts in the future won’t be a return to past practices or models, but new forms of global cooperation, collaboration and partnership with independent firms on-the-ground in key markets operating with the benefits of shared talent, technology and best practices. 

The Complicated Future of Facts Means More Communications Needs

Both the pandemic and the accelerating polarization of societies around the world have contributed to the fracturing of traditional sources of public information, undermining citizens’ confidence in official messaging from government and private brands. IPREX firms have seen an increased demand related to developing strategies to reinforce the credibility of those institutional players. This need isn’t likely to abate anytime soon. Specifically, IPREX firms report a rise in the increasing sophistication required in using digital and social media tools for the delivery of effective messaging. 

Purpose-Driven Work on the Rise

Many corporations supported by IPREX firms are engaging in unprecedented efforts to ensure they are meeting their obligations to all their stakeholders: customers, employees, communities and investors. Corporate social responsibility efforts are moving into new levels of investment and sophistication.  IPREX firms report clients are increasingly coming to their agencies for environmental, social and governance (ESG), sustainability and purpose-driven work.

Equity and Systemic Racism Demand Thoughtful Navigation

Set off by events in the U.S. (in particular, the death of George Floyd), but reverberating around the globe, issues of racial and ethnic equity have now been raised to a level of awareness such that brands and organizations cannot sit on the sidelines. Authentic and inclusive voices, as well as clear intentionality, are now reputational commitments being made by IPREX itself, as well as by the clients IPREX agencies serve through their public relations and strategic communications services.

Weiss emphasized how these changes have impacted his Scottsdale-based public relations company: 

“The number of new prospect inquiries at our firm has increased sharply at the end of 2020 and into 2021 from both companies that have been accelerating and those that have been hibernating. As vaccination rates increase, I am optimistic we’ll see inquiries continue to blossom from companies that want to be well positioned for the PC (Post COVID) economy,” added Weiss.

More information about the IPREX survey can be found at https://www.iprex.com/outlook-report/.

About IPREX IPREX is a $420 million network of communication agencies, with 1,220 staff and 93 offices worldwide working across the spectrum of industry sectors and practice disciplines. IPREX is the tenth largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.


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    We’re the 2020 Agency of the Year!

    Each year, the Public Relations Society of America Phoenix Chapter hosts the Copper Anvils awards to recognize the best public relations campaigns, tactics, agencies, and teams in the Greater Phoenix area. While the event was virtual this year, we were still happy to join colleagues in the industry to celebrate the great work we had done over the last year.

    As the awards for campaigns and tactics were coming to an end, it was time to announce the 2020 Agency of the Year (or the public relations agency with the greatest accomplishments of the past year).

    And the winner was… 10 to 1 Public Relations!

    We are truly honored to be recognized by our industry peers with this award, as we are very proud of how far we’ve grown as a firm in just the last couple of years. Here are just a few highlights:

    • Grew our client list to more than 20 clients
    • More than doubled our staff count since 2017
    • Moved into larger offices in a prime location in 2019
    • Generated more than 2,500 news stories for our clients in 2019 (not wire stories, but direct placements)
    • Handled crisis issues for numerous clients, including one being attacked by Presidential candidates
    • Won the 2019 The Greater Scottsdale Area Chamber of Commerce Sterling Award for top local business
    • Won 4 AMA-Phoenix Chapter Spectrum Awards in 2019, sweeping the public relations category
    • National third-party review website Clutch.co named 10 to 1 PR to the top if its Leaders Matrix of top PR firms, including several individual categories including Healthcare and Crisis Communications

    In addition to the recognition of Agency of the year, we walked away with an additional five Copper Anvil awards, a record for our firm! Here they are:

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    A Copper Anvil Award of Merit for our community relations campaign for Worzalla to build a better relationship and recognition between the 125-year-old book printer and the local community.
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    A Copper Anvil Award for our crisis communications work to help a group of Mesa police officers oust a sexual predator from the department.
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    A Copper Anvil Award of Merit for our crisis communications campaign for Havenpark Communities to correct the record and rebuild their reputation.
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    A Copper Anvil Award of Merit for our reputation management campaign for Rosendin, building the company’s reputation in key markets across the country as they celebrated their 100-year anniversary.
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    A Copper Anvil Award of Merit for our reputation management campaign for Platinum Living Realty, helping the independent real estate brokerage to build and maintain its reputation under a new brand.

    Thank you again to PRSA Phoenix and our fellow public relations professionals for all this recognition given to our agency and clients. And our heartfelt congratulations to all our peers and fellow agencies that were recognized with a Copper Anvil award at this year’s event.

    10 to 1 Public Relations Named Finalist of 2020 BBB Torch Awards for Ethics

    10 to 1 Public Relations Named Finalist of 2020 BBB Torch Awards for Ethics.


    Scottsdale, Arizona | September 4, 2020

    Better Business Bureau Serving the Pacific Southwest (BBB) has named 10 to 1 Public Relations as a finalist for the 2020 BBB Torch Awards for Ethics, sponsored by Desert Financial Credit Union. The program raises awareness in marketplace ethics and honors businesses who operate with integrity. 

    “The Better Business Bureau has a well-earned a reputation of trust among the public that can’t be ignored, and for the BBB to recognize our team as a finalist for this year’s Torch Awards for Ethics is extremely humbling and gratifying,” said Josh Weiss, President of 10 to 1 Public Relations. “As an industry, public relations is often portray as spinning accuracy or the truth for the short-term gain of the client. Hopefully this honor from the BBB breaks some of those negative perceptions and highlights the transparency and honesty our team performs every day towards our clients and the members of the media.”  

    The BBB Torch Awards for Ethics were established to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace. Companies are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.

    All finalists completed an evaluation where they demonstrated their commitment to ethics in six categories:

    1. Transformation at the Top: Leadership Commitment to Ethical Practices
    2. Reinforce & Build: Communications of Ethical Practices
    3. Unite the Team: Leadership Practices to Unify the Organization
    4. Steer Performance: Organizational Commitment to Performance Management Practices
    5. Treasure People: Organizational Commitment to Ethical Human Resource Practices
    6. Enthusiastically Re-invest!: Organizational Commitment to the Community

    “Ethics play a vital role in the success of a business, especially during a pandemic. For 18 years, BBB has been recognizing companies for their solid commitment to doing things right in their companies and industries,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This year’s finalists represent BBB’s community of trustworthy businesses that operate with integrity at the forefront.”

    BBB made the critical decision to pivot this year’s in-person celebratory event to a virtual format as an ongoing commitment to keep our community safe and healthy. Throughout October, finalists and judges will be celebrated through a visual digital campaign on BBB’s social media channels

    For a complete list of this year’s BBB Torch Awards for Ethics Finalists and to view the announcement of winners on October 28, visit BBB’s website.

    This is the second honor presented to 10 to 1 Public Relations during the month of September, as the company was also named the 2020 PR Agency of the Year from the Phoenix Chapter of the Public Relations Society of America.


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