10 to 1 News

10 to 1 Public Relations’ Rachael Clifford, Madeleine Budge, APR, and Emily Cardone Complete Global Leadership Program

by Erica

10 to 1 Public Relations’ Rachael Clifford, Madeleine Budge, APR, and Emily Cardone Complete Global Leadership Program

Team members complete IPREX leadership development experience focused on cultural awareness and stronger communication across markets

  • Program brought together 30 emerging leaders across the Americas
  • 10to1PR is the sole Arizona member of global PR network 
  • IPREX includes 1,100 professionals in 100+ markets

10 to 1 Public Relations (10to1PR) recognized that three of its employees, Rachael Clifford, Madeleine Budge, APR, and Emily Cardone completed the IPREX Leadership Development Conference (ILDC), a five-day virtual program for emerging leaders from IPREX member agencies across the Americas. The conference focused on building cultural awareness and strategic communication skills while helping participants examine how cultural differences shape team dynamics, message interpretation, and strategic choices.

Madeleine Budge, APR (center)

10to1PR is a partner firm of IPREX, a global network of independent communications and marketing agencies with more than 1,100 professionals in over 100 markets. The five-day virtual program brought together 30 emerging leaders from independent agencies worldwide. Participants explored self-awareness, cultural awareness, team leadership in complex environments, and strategy development through cultural insight.

Rachael Clifford

“Developing and helping our talented team members to grow professionally and personally has always been an important part of our 10to1PR culture, and we are thrilled to have had three members of our talented team participate in this year’s IPREX Leadership Development Conference,” said Josh Weiss, president and founder, 10 to 1 Public Relations. “Being part of a global network like IPREX gives our team access to wider perspectives that help us better serve clients and keep growing as an agency.”

Clifford, Budge and Cardone each completed the program at different stages of their careers with 10to1PR. Clifford has been with the agency for nearly five years and has advanced through five roles to become Account Supervisor and Internship Program Manager. Budge has been with 10to1PR for more than three years, earned two promotions and received her Accreditation in Public Relations credential from the Public Relations Society of America in 2025. Cardone has been with the agency for one and a half years and moved through three roles, from Public Relations Coordinator to now Public Relations Executive.

The ILDC was led by IPREX Executive Director Alexandra Mayhew and featured expert panels with IPREX agency principals and outside leadership specialists. Participants explored four core areas: self-awareness as a foundation of leadership, cultural awareness as a driver of effective communication, leading teams in complex environments and refining strategies through cultural insight. Those lessons support both internal team growth and stronger client service.

Emily Cardone (center)

“The ILDC is the only structured leadership program in the independent agency space focused exclusively on cultural intelligence,” said Alexandra Mayhew, IPREX Executive Director and ILDC course designer. “By bringing together emerging leaders from across the Americas to learn from experienced practitioners spanning three continents, we’re ensuring the next generation has the cultural awareness and strategic skills to serve clients in increasingly complex global environments.”

As part of IPREX, 10to1PR connects with independent agency leaders and communications professionals across global markets. That relationship supports knowledge sharing, leadership development and collaboration that can strengthen agency operations and client work. 10to1PR is the only IPREX partner based in Arizona, and one of only two in the Southwestern U.S. Learn more at https://www.iprex.com/. 

10 to 1 News

10to1PR Wins Four Clutch Global Awards Across Multiple PR Disciplines

by Erica

10to1PR Wins Four Clutch Global Awards Across Multiple PR Disciplines

Scottsdale-based agency recognized for excellence in crisis communications, corporate communications, public affairs and traditional PR

  • Clutch awards the high-performing B2B companies that provide exceptional work for clients
  • Global recognition in public relations efforts
  • Adds to growing list, including previous PR Agency of the Year honors

Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned four 2025 Clutch Global Awards. The four awards include Crisis Communications, Corporate Communications, Public Affairs PR, and Public Relations categories. Clutch.co is a leading B2B ratings and reviews platform that connects businesses with service providers worldwide and connects businesses with top-performing agencies based on market research.

The awards were given based on 10to1PR’s comprehensive approach to public relations and its ability to deliver results across multiple specialties. The agency’s crisis communications expertise has helped clients navigate challenging situations while maintaining their reputation. Its corporate communications work has strengthened external and internal messaging for businesses of all sizes across various industries.

“These four Clutch Global Awards reflect our team’s dedication to delivering exceptional results for our clients across every aspect of public relations,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our comprehensive approach to strategic communications and our ability to protect and enhance our clients’ reputations, whether they’re facing a crisis, launching a new initiative, or building thought leadership.”

In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. In 2025, the Bulldog PR Awards named 10to1PR the Most AI Ready Agency and received multiple campaign awards from PRSA Copper Anvils.

Clutch.co evaluates companies based on their ability to deliver quality services, market presence, and client satisfaction. The Global Awards program recognizes top-performing agencies worldwide across various service categories, making these four wins particularly significant for the Scottsdale-based firm.

See the Clutch.co 10to1PR review page here: https://clutch.co/profile/10-1-public-relations

10 to 1 News

10to1PR Shines at PRSA Phoenix’s 2025 Copper Anvil Awards

by Erica

10to1PR Shines at PRSA Phoenix’s 2025 Copper Anvil Awards

Nearly 200 of Arizona’s top public relations professionals gathered at the Peoria Sports Complex recently for the annual Copper Anvil Awards hosted by the Public Relations Society of America (PRSA) Phoenix chapter. 10to1PR emerged as a standout winner, taking home multiple prestigious awards that recognized the agency’s strategic approach and creative execution across diverse campaigns. The evening also featured a special highlight as Madeleine Williamson received the Up and Comer Award, celebrating her exceptional contributions to the industry.

Award-Winning Campaigns

The agency’s award-winning work spanned multiple industries and tactics, demonstrating 10to1PR’s versatility and effectiveness. The “Bridging States, Elevating Standards” public affairs campaign for IDDHL Compact positioned it as the superior solution for dental professional mobility while maintaining high standards and state authority. This strategic initiative increased legislative awareness and support across multiple target states.

Family Promise of Greater Phoenix’s Legacy Village project, an innovative container housing community for families experiencing homelessness, received recognition for 10to1PR’s community relations strategy. The campaign highlighted how this first-of-its-kind project provides dignified housing while creating a replicable model for faith communities throughout Arizona.

The Phoenix Veterans Day Parade special event campaign honored seven Grand Marshals, including MLB’s Luis Gonzalez, through coordinated media appearances that generated extensive coverage despite competing with election news. The strategic approach attracted thousands of attendees and created meaningful connections between veterans and the community through personalized storytelling.

Strategic Media Relations

10to1PR also demonstrated exceptional agility with DSV IMS, a global inventory management leader, at Manifest 2025 in Las Vegas. The team secured multiple interviews for DSV IMS executives on the conference floor within just two weeks of beginning the client relationship, resulting in valuable trade show media coverage and industry positioning opportunities.

The agency’s work with Rosendin’s new solar building robot revolutionized the construction industry through a focused launch campaign. Despite being limited to drafting only two press releases, 10to1PR secured 140 stories with such impact that Google’s AI overview cited Rosendin when searching for solar robots as late as July 2025.

Chanen Construction’s 70-year legacy in the Valley was celebrated through a campaign that reinforced the company’s contributions to Arizona’s construction industry. Through strategic reputation and brand management, 10to1PR successfully engaged local media, community leaders, and industry influencers, enhancing the company’s visibility.

Rising Star Recognition

A particular highlight of the evening was Madeleine Williamson’s recognition with the Up and Comer Award. Since joining 10to1PR in January 2023, Williamson has established herself as a dedicated PR professional, earning a series of promotions from Coordinator to PR Executive. She now serves as the client lead for three accounts and a campaign lead on another, while supporting two additional clients. Her pursuit of APR certification, mentorship of colleagues, and leadership on campaigns like the annual kids construction camp demonstrate her commitment to excellence.

Building on Success

These Copper Anvil wins reinforce 10to1PR’s reputation as a leading strategic communications agency in Arizona. The diverse range of successful campaigns showcases the agency’s ability to develop tailored approaches that deliver measurable results across industries. As 10to1PR continues to grow its team and client roster, these awards position the agency for continued success and industry leadership in the coming year.

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10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

by Erica

10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

  • IVY Press Room transforms company content into AI-optimized formats for increased visibility
  • Platform implements GEO strategy to position clients as preferred answers in AI searches
  • Service included at no additional cost for 10to1PR retainer clients

10to1 Public Relations (10to1PR), a public relations firm offering strategic communications services, has launched IVY Press Room, to transform client announcements, milestones, and thought leadership positioning into content designed to be discovered, cited, and shared by both journalists and generative AI systems.  

IVY Press Room is a core part of 10to1PR’s proprietary IVY platform, implementing the company’s GEO (Generative Engine Optimization) strategy. This digital PR strategy is designed to give its clients a boost and become the answer in AI searches.  

How IVY Press Room Works

“IVY Press Room looks like a traditional company press room where a company lists various press releases and facts for the media and the public to review, but it does much more than that,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “In addition to being AI-optimized behind the scenes, IVY Press Room turns company announcements into simplified question-and-answer formats designed for easy searching and citation by AI answer engines.” 

The optimized questions and answers are designed for AI web scraping algorithms to find easily. They are also fed into other platforms, including YouTube, Facebook, and X, to expand a company’s reach and improve brand visibility in AI across various platforms and conversational search queries.

Understanding GEO Technology and Metrics 

GEO, also known as Answer Engine Optimization, functions as SEO for AI systems. Unlike traditional SEO that aims to rank on search engine results pages, GEO focuses on becoming the direct answer to AI queries through natural language processing (NLP). 

When users ask questions through AI search, they receive immediate answers without clicking links or conducting further research.

Everyone wants their company to be the answer, but AI platforms aren’t revealing how their systems choose sources, leaving businesses to make educated guesses. However, recent studies do offer insights. A 2025 Muck Rack report found that AI systems cite earned media  (legitimate news stories written by reporters) in over 89% of their responses. 

Company fact sheets and FAQs also serve as valuable AI content discovery sources. It’s this combination of earned news stories, AI-friendly formatting, and discoverable FAQs that influenced how 10to1PR designed IVY Press Room and updated its staff processes to maximize results for clients.

Client Benefits

“IVY Press Room gives our clients an advantage by providing more ways to get noticed,” Weiss explained. “In addition to our ongoing efforts to get our clients earned media coverage and position them as thought leaders, IVY Press Room repurposes taking the company details and announcements we’re already sharing with reporters into an AI-optimized question and answer format that’s easier for AI to find and use as part of their GEO answer engines.”

IVY Press Room is being offered to 10to1PR clients at no additional cost as part of their ongoing retainer-based engagement. 10to1PR first began its AI journey in 2023, making it an early adopter compared to many PR industry competitors. This led the company to launch its proprietary IVY platform in 2024.  

For more information on IVY Press Rooms visit: https://ivypressroom.com or https://10to1pr.com/ivypressroom. 

10 to 1 News

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

by Erica

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

Agency Leading The Way With Thoughtful, Secure, and Innovative AI Integration

10 to 1 Public Relations (10to1PR), a leading public relations firm offering strategic communications services, has been recognized as North America’s Most AI Ready PR Agency by the 2025 Bulldog PR Awards. 

Judged exclusively by journalists, The Bulldog PR Awards recognize achievements in the PR and communications industry. 10to1PR’s Gold Award for Most AI-Ready Agency highlights the agency’s human-led approach and use of AI technology to best serve clients across North America. Judges recognized how 10to1PR implemented AI policies, conducted staff training, and developed IVY, a proprietary and custom AI-powered tool that enhances storytelling while maintaining data security.

“10to1PR’s approach to AI is built on creating meaningful outcomes for our clients and fostering trusted collaboration with the media,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “By blending technology with human expertise and the critical thinking skills of our talented staff, we ensure every interaction reflects our commitment to quality, security, and authenticity.”

Early Adopters of AI

While many agencies are still debating how to integrate AI, 10to1PR took thoughtful and deliberate steps to incorporate it responsibly and effectively, starting in 2023. By integrating AI early and transparently, the company set a new standard for how PR agencies use AI technology to benefit both its clients and the media.

“10to1PR’s commitment is simple: to combine the best of AI innovation with the expertise and creativity of our team to deliver exceptional results,” said Weiss.

10to1PR didn’t set out to become an industry leader in AI.  Rather, it began researching, developing, and implementing AI tools initially out of a sense of fear about how AI would fundamentally alter the business landscape, including how companies might need or utilize public relations agencies in the future.

“The first challenge 10to1PR tackled was in relation to the threat that Deepfake images, audio, and video could pose to companies,” said Weiss. “With crisis communications being one of the services 10to1PR offers, we quickly became one of the first to warn of the business threat that Deepfakes presented and one of the first to set up processes and plans to help companies that unexpectedly came under attack.”

This strategy earned 10to1PR a page one search engine ranking worldwide for the term: Deepfake Crisis Management. 

IVY Powered by 10to1PR

10to1PR also built IVY, the company’s proprietary AI-powered tool that sharpens storytelling and amplifies results. Unlike off-the-shelf solutions, IVY operates as a secure, HIPAA-compliant, SOC 2 Type II certified closed system tailored to enhance a brand’s unique voice while keeping company data safe. Named after Ivy Ledbetter Lee, the father of modern PR, IVY represents the perfect combination of innovation and expertise.

“I wouldn’t call us an AI-first type of agency, we’re more AI-second since the critical thinking of our talented staff is first, and we simply put a lot of effort into building strong processes and support so that our teams can get the most out of our AI tools to benefit our clients,” added Weiss.  

Despite several requests from other PR agencies across the world to “rent seats” into IVY, the proprietary tool is only available to 10to1PR employees to assist its clients. 

The Emergence of GEO (SEO for AI)

10to1PR will soon be adding GEO (SEO for AI) strategies and services to benefit its clients. 

“SEO for AI is still the wild-wild-west right now, with lots of theories but little proof of what will work,” said Weiss. “10to1PR is close to launching several innovative strategies and tools to position our clients among AI search results. While not all of our ideas may work, we’re going to try several simultaneously until we identify what achieves the best results.”

Even with 10to1PR’s soon-to-launch GEO efforts, Weiss shared that earned PR, such as real, organic news stories and traditional press releases, will become even more important in the years to come as AI-based search requests continue to increase, and web-based search engines like Google continue to lose market share.

“AI won’t replace critical thinking and good storytelling strategies from talented employees, but strong, well-thought-out tools like IVY are going to let us take PR to an entirely new level,” concluded Weiss.

For more information about 10to1PR and its services, visit www.10to1pr.com.  To learn more about 10to1PR’s approach to AI visit https://10to1pr.com/our-approach-to-ai/ or to learn more about Deepfake Crisis Management and download a guide for effective preparation and safeguarding against digital deception visit https://10to1pr.com/deepfakes/

10 to 1 News

10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work

by Erica

10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work

10 to 1 Public Relations was recognized with two Globee Business awards: Public Relations Achievement (Use of AI) and Influencer Marketing Achievement.

Both recognize 10 to 1 PR’s public relations strategy and campaign execution expertise. The Public Relations Achievement (Use of AI) award acknowledges 10 to 1 PR’s success in artificial intelligence use, specifically in AI deepfake crisis communications management. 10 to 1 PR’s proactive approach is outlined in the Digital Deception guide, a free resource to help companies navigate a potential deepfake crisis with precision.

The Influencer Marketing Achievement Award highlights 10 to 1 PR’s success in influencer marketing and strategy to deliver results that achieve client goals.

Globee Business Awards recognizes and celebrates excellence in various industries worldwide. The program aims to honor organizations that have achieved remarkable success, demonstrated innovation, and positively impact their respective fields. Globee believes in acknowledging the outstanding achievements of individuals, teams, and organizations, and sharing their success stories to inspire others and encourage a culture of excellence.

Here’s a summary of the winning campaigns that were recognized: 

Public Relations Achievement (Use of AI) – PR Strategy for 10 to 1 Public Relations

BRONZE GLOBEE® WINNER

The Situation: AI is revolutionizing industries everywhere by increasing productivity, introducing new forms of creativity, and optimizing workflows. However, in the wrong hands, AI can be just as threatening to businesses as it is helpful. 10 to 1 PR created a free digital deception guide to provide business owners with a resource to protect their company from AI threats including digital deception and deepfakes.

Our Results: After launching the free guide as a resource on the 10 to 1 PR website, the site saw nearly 4x more traffic. Offering the guide for free 10 to 1 PR has increased accessibility to a prominent business resource for companies that may not otherwise have the budget for paid resources ultimately contributing to equality and inclusivity.

Influencer Marketing Achievement – PR Campaign for Vietnam Airlines

SILVER GLOBEE® WINNER

The Situation: Vietnam Airlines contracted with 10 to 1 PR to increase the airline’s brand recognition among the U.S. travel audience and drive attention to Vietnam Airlines’s direct flight routes from San Francisco to several cities in Vietnam. A press tour was designed to take the influencers to key locations throughout Vietnam to produce high-quality content for their audiences and promote general travel to Vietnam. This included arriving in Hanoi, visiting Hoi An, and leaving from Ho Chi Minh. Meals and outings were meticulously planned to ensure opportunities for the influencers to create content.

Our Results: All influencers who attended shared positive feedback about the trip and overperformed in their obligations to share content with their audiences.

By The Numbers:

  • 8 influencers attended
  • 1.1M total Instagram followers for all influencers
  • 30+ static Instagram posts
  • 3.75 million Instagram reel views
  • 2 posts have gone viral with a combined audience of 1.8 million+ reached
10 to 1 News

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

by Erica

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.

The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.

“AI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.”

In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of America’s Best PR Firms in five categories. 

The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

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10 to 1 PR Sweeps Public Relations Category at American Marketing Association Awards

by Erica

10 to 1 PR Sweeps Public Relations Category at American Marketing Association Awards

10 to 1 Public Relations won all three awards in the public relations category at this year’s American Marketing Association Phoenix Chapter (AMA Phoenix) Spectrum Awards. The Spectrum Awards are the premier marketing awards program in the state and a testament to the incredible talent and groundbreaking campaigns that hail from across Arizona.

10 to 1 PR won all the public relations awards, which recognized developing successful local public relations campaigns, national public relations campaigns, and effective press kits.

Sweeping the public relations category underscores the effectiveness of our mission to dominate local market and national industry media. Thank you to the American Marketing Association for recognizing our teams efforts to create and execute strategic public relations campaigns that deliver meaningful results for our clients.

Josh Weiss, President and Founder, 10 to 1 Public Relations

Here’s a summary of the winning public relations campaigns:

National Public Relations

Category Description: This category honors public relations campaigns that target a national audience and focus on building relationships with national media and influencers.

The Campaign: To meet credit unions’ ever-evolving needs, AVANA Companies launched AVANA CUSO (a Credit Union Service Organization), formerly Extensia Financial, in 2023. 10 to 1 PR was integrated to amplify the rebrand and increase awareness and education on the benefits of the CUSO. This became an opportunity for 10 to 1 PR to establish AVANA CUSO as a leader amongst other CUSOs, educate credit unions looking to partner with a CUSO and attract new partner credit unions.

Results: The goals of placing a story in a national finance outlet, a national credit union outlet, and a local Phoenix outlet were all met. In credit union industry outlets, the AVANA CUSO announcement press release was repurposed and shared in CUInsight and Credit Union Times. The press release announcing the hire of COO Chad Witcher was also repurposed into stories in CUbroadcast and CUInsight. The most successful thing our team achieved was leveraging the partnership between Sunlight FCU and AVANA CUSO. In the credit union industry, our team secured an opportunity to record a podcast episode with a representative from Sunlight FCU and AVANA CUSO on one of the leading credit union industry podcasts, CUbroadcast. The partnership details were discussed in the podcast episode and how AVANA CUSO works to diversify Sunlight FCU’s portfolio outside its local market by still serving low-income populations in particular. Alongside the podcast episode, we secured a story written by a credit union reporter at a national finance publication, American Banker.

Press Kit/Sales Kit

Category Description: This category honors a comprehensive set of materials that support and promote a brand or product to the media. Examples include a press kit for a new product launch or a sales kit for a tourism destination.

The Campaign: A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. ASM contracted with 10 to 1 Public Relations to develop a public relations campaign to share this news of their expansion plans with local, national, and industry media. A large part of this work was creating a press kit for the launch event.

The press kit included the following materials:

  • Fact Sheet – 10 to 1 PR started with the creation of an extensive fact sheet. This allowed 10 to 1 PR to gather all of the most relevant information, key talking points, background and history, and more. 10 to 1 PR was able to confirm accuracy with the client and prioritize they key points.
  • Press Release – 10 to 1 PR then utilized the fact sheet to draft a press release draft that would be shared with media that attended the event as well as those who were out of state or could not attend. This would be a more formal representation of the desired messaging and also include quotes from ASM executives and key community partners.
  • Visuals – 10 to 1 PR was able to secure renderings/images of the new ASM headquarters. This was important to help journalists understand and communicate what the new headquarters would look like for their specific audiences.

Results: 10 to 1 Public Relations was successful in executing the event press kit and exceeding expectations with their public relations campaign to drive stories about ASM’s expansion with local, national, and industry media. 10 to 1 PR generated over 100 media features in national outlets such as the Wall Street Journal, Yahoo!, Reuters, Bloomberg; industry outlets such as Semiconductor Engineering, Semiconductor Digest, Computer World; and local outlets such as all the major local TV stations, local NPR, the Arizona Republic (Arizona’s newspaper of record); and others. These stories were all considered very positive and incorporated ASM’s story into the larger story of economic and technological growth in Arizona and the U.S.

Local Public Relations

Category Description: This category honors public relations campaigns that target a local audience and focus on building relationships with local media and influencers.

The Campaign: In July 2023, Unical Aviation relocated its global corporate headquarters from Los Angeles, California, to Glendale, Arizona. 10 to 1 PR was integrated to amplify the benefits of moving to Arizona and establish Unical Aviation as a leader in the aerospace market.

The objectives of this project included amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. The goals indicated at the beginning of this project included targeting the local Arizona publications to aid in Unical Aviation’s new hiring initiatives and the aviation industry publications to elevate Unical Aviation as a leader in the industry.

Results: For the internal communications strategies, goals and objectives were met, as our customer, vendor, and internal communication documents were shared with the appropriate audiences, assisting in Unical Aviation’s goals of amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market.

Goals and objectives were also met for the external communication strategies, as our team was able to secure media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market, LA Business First, and an industry publication, Connect CRE.

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10 to 1 Public Relations Clinches Two Hermes Creative Awards

by Erica

10 to 1 Public Relations Clinches Two Hermes Creative Awards

10 to 1 Public Relations was recognized with two Hermes Creative awards. Both recognize 10 to 1 Public Relations’ expertise in public relations campaigns. These awards acknowledge 10 to 1 PR’s success in executing multi-level campaigns that deliver results to support client goals. 

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP) and is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

“At 10 to 1 PR we believe that a successful communications campaign should share our client’s story in a targeted compelling way that supports the client’s goals. We share our client’s stories the way they  should be told and the recognition we’ve received is a testament to the hard work and dedication it took to develop and execute these campaigns.”

Josh Weiss President and Founder of 10 to 1 PR

Here’s a summary of the winning campaigns that were recognized:  

Platinum Winner: PR Campaign for Unical Aviation Relocation

The Situation: Unical Aviation, Inc. is a leading provider of aircraft parts and components to the global commercial aerospace market. In July 2023, Unical Aviation relocated its global corporate headquarters and parts warehouse at the recently built Falcon Park 303 in Glendale, Arizona. Alongside the move to Arizona, Unical Aviation set a goal to hire for dozens of new positions in Arizona across many departments, including warehouse, finance, aircraft repair, human resources, IT, and more. 

Our Results: 10 to 1 PR amplified positive messaging around this relocation to support Unical Aviation’s hiring efforts and established Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. 10 to 1 PR secured media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market (the previous location of the headquarters), LA Business First, and an industry publication, Connect CRE. Industry publications were included as well; Aviation Week, MRO Management, and the local publication Arizona Digital Free Press. These placements included key messaging objectives, positioning Unical Aviation as a leader in the aviation industry, and elevating a new hire announcement to recruit and retain employees.

Gold Winner: PR Campaign for Camp Build Initiative from The Rosendin Foundation

The Situation: The campaign we spearheaded focused on changing perceptions among young people and their parents through career exploration with a new initiative from The Rosendin Foundation (TRF), Rosendin’s 501c3. The Rosedin Foundation hosted a free summer camp called TRF Camp Build for middle school boys and girls at their training centers and prefabrication warehouses in five cities. For one week, dozens of students in each city learned hands-on skills from construction experts using professional-grade power tools, materials and computer systems. 

Our Results: In every market, 10 to 1 PR got reporters to come to TRF Camp Build to share stories in local, industry and business media that showcased the incredible skills of these children. TRF Camp Build was a huge success for the campers and the industry. Our efforts secured 96 unique TV, newspaper, digital, and magazine stories that ran in all five markets (Phoenix, Austin, Anaheim, Nashville and Sherman, TX). We also landed national stories with the construction industry and business magazines. In total 10 to 1 PR secured over 350 earned media stories with consumer, business and industry media outlets across a wide spectrum of mediums including television, newspaper, radio, and digital. This does not include press releases posted on a news wire, sponsored posts, or marketing of any kind. Our earned media results came from 10 to 1 PR’s stellar pitches, media relationships, award nominations, and well-crafted thought leadership articles. In addition, we used TRF Camp Build to win regional awards for community service, a leadership award for the camp director, and industry giant ENR Magazine gave Rosendin’s CEO the Southwest Legacy award.

10 to 1 News

10 to 1 Public Relations Recognized as Agency of the Year

by Erica

10 to 1 Public Relations Recognized as Agency of the Year

This time of year usually has our team busy, submitting dozens of award nominations for clients. Awards can help boost an organization’s reputation with third-party credibility and our team nominates clients in various local, industry, and national awards. 

Seeing the value for our clients, we also apply for several awards for ourselves.

Our team is proud to share that 10 to 1 Public Relations was recognized with three Titan awards. The first recognizes 10 to 1 PR as PR Agency of the Year. The second two awards recognize 10 to 1 Public Relations’ expertise in public relations campaigns. 

As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers.

Josh Weiss President and Founder of 10 to 1 PR

According to the awards organization:

TITAN Business Awards’ mission is to acknowledge the achievements of both entrepreneurs and organizations worldwide, the award aims to provide recognition for all who are over-shadowed, as well as established, organizations around the world.

Here’s a recap of the winning campaigns that were recognized:  

Gold Winner: “10 to 1 PR for Agency of the Year” – PR & Communications – PR Agency of the Year

For more than a decade, 10 to 1 Public Relations has offered public relations services that are targeted, compelling, and achieve clients’ goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. In 2023 our team secured more than 9000 stories for clients. At 10 to 1 Public Relations, our creative plans and messages are distinctive and memorable. We develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and, more importantly, our clients’ target audiences. We believe it’s much more beneficial for a company to dominate industry and local media coverage with multiple different story placements over time rather than solely focusing on a placement in a well-known mainstream media outlet. Like drips out of a faucet, we can collect the water and utilize it however chosen to create the greatest benefit. The more water collected steadily over time, the bigger the impact.

Gold Winner: “Garnering attention for semiconductor company expansion” – PR & Communications – Technology / Science

A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. The global semiconductor industry is expected to double to $1 trillion by 2030, with U.S. semiconductor revenue amounting to $75 billion in 2022 alone. ASM is not as large as some of the ‘household names’ in the semiconductor industry, like Intel, and so they wanted to be better known within the industry and draw attention to their North American HQ expansion. Our team developed a public relations campaign to share this news with local, national, and industry media. Our team generated over 100 Arizona and United States media features for the announcement and had over a dozen reporters show up on the site of the event. Major top-tier national features include Reuters, Bloomberg and Wall Street Journal. National industry features include Semiconductor Digest, Computer World, Silicon Semiconductor Magazine, Semiconductor Engineering, Tech Switch and others.

Gold Winner: “Bolstering the reputation of a career in construction” – PR & Communications – Construction

10 to 1 PR provides traditional public relations services to boost brand awareness for the nation’s largest employee-owned electrical contractor, Rosendin. The construction company is known for building large-scale commercial projects including SoFi Stadium, The Westin Anaheim, data centers for top tech giants, educational facilities, hospitals, and some of the biggest renewable energy facilities in the country. Our team set out in 2023 to position Rosendin as an industry leader that offered career opportunities in a technology-forward company that valued safety. We reshaped the narrative around construction career opportunities by focusing on the individuals who come together for shared success, targeting young people and their parents to change their perception of the industry.