10 to 1 Public Relations Clinches Two Hermes Creative Awards
10 to 1 Public Relations was recognized with two Hermes Creative awards. Both recognize 10 to 1 Public Relations’ expertise in public relations campaigns. These awards acknowledge 10 to 1 PR’s success in executing multi-level campaigns that deliver results to support client goals.
Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP) and is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
“At 10 to 1 PR we believe that a successful communications campaign should share our client’s story in a targeted compelling way that supports the client’s goals. We share our client’s stories the way they should be told and the recognition we’ve received is a testament to the hard work and dedication it took to develop and execute these campaigns.”
Josh Weiss President and Founder of 10 to 1 PR
Here’s a summary of the winning campaigns that were recognized:
Platinum Winner: PR Campaign for Unical Aviation Relocation
The Situation: Unical Aviation, Inc. is a leading provider of aircraft parts and components to the global commercial aerospace market. In July 2023, Unical Aviation relocated its global corporate headquarters and parts warehouse at the recently built Falcon Park 303 in Glendale, Arizona. Alongside the move to Arizona, Unical Aviation set a goal to hire for dozens of new positions in Arizona across many departments, including warehouse, finance, aircraft repair, human resources, IT, and more.
Our Results: 10 to 1 PR amplified positive messaging around this relocation to support Unical Aviation’s hiring efforts and established Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. 10 to 1 PR secured media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market (the previous location of the headquarters), LA Business First, and an industry publication, Connect CRE. Industry publications were included as well; Aviation Week, MRO Management, and the local publication Arizona Digital Free Press. These placements included key messaging objectives, positioning Unical Aviation as a leader in the aviation industry, and elevating a new hire announcement to recruit and retain employees.
Gold Winner: PR Campaign for Camp Build Initiative from The Rosendin Foundation
The Situation: The campaign we spearheaded focused on changing perceptions among young people and their parents through career exploration with a new initiative from The Rosendin Foundation (TRF), Rosendin’s 501c3. The Rosedin Foundation hosted a free summer camp called TRF Camp Build for middle school boys and girls at their training centers and prefabrication warehouses in five cities. For one week, dozens of students in each city learned hands-on skills from construction experts using professional-grade power tools, materials and computer systems.
Our Results: In every market, 10 to 1 PR got reporters to come to TRF Camp Build to share stories in local, industry and business media that showcased the incredible skills of these children. TRF Camp Build was a huge success for the campers and the industry. Our efforts secured 96 unique TV, newspaper, digital, and magazine stories that ran in all five markets (Phoenix, Austin, Anaheim, Nashville and Sherman, TX). We also landed national stories with the construction industry and business magazines. In total 10 to 1 PR secured over 350 earned media stories with consumer, business and industry media outlets across a wide spectrum of mediums including television, newspaper, radio, and digital. This does not include press releases posted on a news wire, sponsored posts, or marketing of any kind. Our earned media results came from 10 to 1 PR’s stellar pitches, media relationships, award nominations, and well-crafted thought leadership articles. In addition, we used TRF Camp Build to win regional awards for community service, a leadership award for the camp director, and industry giant ENR Magazine gave Rosendin’s CEO the Southwest Legacy award.