10 to 1 Public Relations Wins Its Third “PR Agency of the Year” Award in 2023

10 to 1 Public Relations Wins Its Third “PR Agency of the Year” Award in 2023


Scottsdale-based 10 to 1 Public Relations (10to1PR), a strategic communications firm servicing clients in various industries across the country, has won its third PR Agency of the Year award of 2023. The most recent was awarded at PRSA Phoenix’s annual Copper Anvil Awards held on October 12, 2023, where the company earned six additional awards for successful public relations campaigns and tactics on behalf of its clients including media relations, corporate social responsibility, community relations, internal communications, public affairs, and special events.

Earlier this year, 10to1PR was named PR Agency of the Year by the International Titan Awards, and Mid-Sized PR Agency of the Year by the Bulldog PR Awards which recognizes the top PR agencies across North America. 

“It’s a tribute to our talented staff that their efforts have earned three unique PR Agency of the Year awards within the same year including an international organization, a major national industry award, and now this Phoenix area local award. This further motivates us to continue expanding our reach to serve more clients on a national scale, demonstrating our commitment to delivering strategic communications that exceed our client’s expectations.”

Josh Weiss, President and Founder of 10 to 1 Public Relations

10to1PR was selected as the Agency of the Year due to its overwhelming list of accomplishments on behalf of its clients and its impressive growth in the last few years. 

Other high-profile awards earned by 10to1PR in 2023 include being named to the Inc 5000 America’s Fastest Growing Private Companies List; several awards from Clutch.co; the American Marketing Association Phoenix Chapter’s Spectrum Awards; the Hermes Creative Awards, and others.          

Companies will face a new type of crisis because of AI. They aren’t prepared.

Companies will face a new type of crisis because of AI. They aren’t prepared.


Companies aren’t prepared for the risk they may face from AI-generated Deepfakes. These scenarios aren’t farfetched, and they’re quite easy to produce and create chaos.

  • A fake AI-generated video showing your company leader stating that your big new product is going to be delayed by months, leading your stock price to drop so that short-sellers can make a killing before you even start to mount a defense.
  • A fake AI-generated image of key staff committing a crime appears just as the selection committee is choosing the winner of an important bid, creating enough doubt that they select your competitor instead.
  • A fake AI-generated audio recording where your company President appears to be on the phone making racist and inappropriate comments, creating a staff and customer uproar.

AI has created an entirely new category of crisis for companies, but few have a plan in place to deal with it if they come under attack.

In an AI crisis, quick response and defense remain crucial, but now, providing verifiable proof is equally essential. Mere denial won’t suffice, as the content appears incredibly realistic. Demonstrating evidence is a vital component of your defense strategy. However, trying to explain the falsehood on your own can be time-consuming and ineffective during a crisis. Instead, opting for an independent, third-party forensic review or a formal report from a reputable Deepfake Detection software company can bolster your defense significantly. An AI expert’s independent explanation carries undeniable weight and credibility.

The challenge lies in the limited availability of companies working on Deepfake Detection software. Additionally, many of these companies restrict their products to government or university research, while others focus on enterprise clients, like insurance companies, for fraud identification.

Our team invested significant effort in researching and securing agreements with highly reputable Deepfake Detection software companies capable of conducting immediate reviews. We also managed to find AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.

Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time.

10 to 1 Public Relations Named PR Agency of the Year in International Competition

10 to 1 Public Relations Named PR Agency of the Year in International Competition


Also Wins Top Award in Crisis Management Category

Scottsdale-based strategic communications firm 10 to 1 Public Relations was recognized by the 2023 Bulldog PR Awards, the only international PR awards program judged exclusively by journalists, as the Midsize Agency of the Year. 10 to 1 PR was also awarded the top recognition in the Best Crisis Management category.

“We saw so many excellent examples of PR pros elevating their clients’ messages and using their platforms for good. I think more than anything, they showed the true value of a PR practitioner,” said Christopher Elliott, author, consumer advocate, nationally syndicated columnist, and veteran Bulldog PR Awards judge, in the 2023 Bulldog PR Awards press release.

“These awards are special to our firm because they are judged by the people that we work with every day: journalists from across the country. As a traditional public relations firm focused on protecting and elevating the reputations of our clients, we thank the Bulldog PR Awards for honoring our team’s work over the last year.”

Josh Weiss, President and Founder of 10 to 1 Public Relations.

10 to 1 PR has experienced exceptional growth in the last five years, nearly tripling its client list and quadrupling its staff. The firm has seen demand from businesses and organizations in various industries due to its consistent success in generating thousands of earned media features and bolstering the reputations of its clients year after year. 10 to 1 PR works with clients in various industries, including finance, health and wellness, professional services, real estate, manufacturing, construction, technology, transportation, government service, nonprofit, and others.

Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

10 to 1 PR Wins American Marketing Association Award for National PR Campaign

10 to 1 PR Wins American Marketing Association Award for National PR Campaign


By Laura Slawny, Vice President at 10 to 1 PR

One of our greatest joys comes from winning awards for our clients. While some individuals shun the spotlight, we believe awards can have a powerful impact in boosting brand recognition, building reputation, and instilling trust with customers and business partners. We also love that it gives us a chance to share stories about inspirational people that have a genuine impact on their communities.

That also goes for awards for our own team as well.

Recently, we won a prestigious award from the American Marketing Association – Phoenix Chapter in the national PR campaign category for building brand awareness and industry recognition for electrical contractor Rosendin. Over the last year, we were honored to share their favorite stories which helped Rosendin increase brand awareness, community engagement, and talent recruitment.

Laura Slawny, Vice President at 10 to 1 Public Relations (right) receives award from AMA Phoenix’s President.

Our PR efforts aimed to position Rosendin as an industry leader and innovator, prioritizing brand visibility through nearly 500 media placements and interviews. These efforts highlighted Rosendin’s people and projects, establishing them as a trusted source of expertise and an incredible place to work. We amplified their commitment to corporate social responsibility through volunteer projects, fundraisers, and donations in the communities throughout the U.S. We also highlighted Rosendin’s commitment to providing a safe, inclusive, and caring workplace focused on developing individuals by profiling team members, career paths, and Rosendin’s commitment to safety at all costs.

A snapshot of some of our PR campaign results:

  • 26 interviews with local and industry media throughout the county
  • 126 features for Rosendin’s completed projects companywide
  • 78 stories highlighting Rosendin’s local community events designed to increase
    recruitment
One of the stories we generated for Rosendin with a leading industry outlet – read it here.

We value every interview, every article, and every opportunity we secured for our client. But most of all, we value our trusted relationship with Rosendin’s marketing team. This incredibly talented group helps us navigate the complexities of the industry, providing guidance and grace so we can be our best.

Winning prestigious awards highlights the power of industry recognition and has a positive impact on business. But this statue from the AMA shines brightly because it reflects the stars on 10 to 1 PR’s dedicated team and the bond they have built with our friends at Rosendin.

We thank them all and could not be here today without them.

10 to 1 Public Relations Wins Three Hermes Creative Awards

10 to 1 Public Relations Wins Three Hermes Creative Awards


10 to 1 Public Relations was recently recognized with three Hermes Creative Awards. The three awards recognize 10 to 1 Public Relations’ expertise in public relations campaigns, managing and recovering from crisis scenarios, and event-based public relations.

According to the awards organization:

Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.

As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers. I’m most proud that these three Hermes Creative Awards recognize our team’s hard work and dedication to serving our clients’ needs and achieving their goals.

Josh Weiss, Founder and President of 10 to 1 Public Relations

Here’s a recap of the winning campaigns that were recognized:  

Platinum Winner: “Establishing Worzalla as a Top Local Employer” – Strategic Campaigns/PR Communications/PR

Worzalla, a leading book printer, enlisted the agency’s help to strengthen its employer brand and attract top talent. Through a comprehensive PR strategy, 10 to 1 Public Relations crafted a compelling narrative that highlighted Worzalla’s positive work environment, employee benefits, and commitment to the local community. The campaign’s success in enhancing Worzalla’s reputation as a desirable employer contributed to its well-deserved recognition.

Platinum Winner: “Intel’s Groundbreaking” – Strategic Campaigns, PR Communications/Live or Virtual Event

Faced with the challenge of introducing a groundbreaking product, Intel turned to 10 to 1 Public Relations to devise a PR campaign that would captivate local audiences in Arizona. 10 to 1 Public Relations orchestrated an unforgettable experience that showcased Intel’s revolutionary technology. The campaign’s exceptional execution and ability to generate excitement surrounding the announcement made it a resounding success.

Gold Winner: “Preserving Risas’ Reputation” – Strategic Campaigns, PR Communications/PR Campaign

Risas, a prominent dental company, faced a reputational challenge that required expert handling. 10 to 1 Public Relations devised a comprehensive PR campaign focused on transparency, proactive communication, and stakeholder engagement. Through strategic messaging and meticulous crisis management, 10 to 1 Public Relations successfully safeguarded Risas’ reputation, earning the admiration of both industry experts and the public.

10 to 1 Public Relations adds these Hermes awards to its extensive roster of awards recognizing the firm’s outstanding work over the last decade.

The Trick to Winning Business Awards

The Trick to Winning Business Awards

“It’s not bragging if you can back it up.”  This Muhammad Ali quote is excellent, but for a company, it only goes so far.  For a company it’s better if someone else says you’re good, compared to saying it about yourself.  It means even more when someone says nice things about you when you’re not in the room when it’s said!

Testimonials from existing customers are a fantastic source of third-party credibility to potential new customers but have little effect on current customers, existing staff, or potential new hires.  In comparison, awards provide excellent third-party credibility to all your target audiences.

Here are some tips and tricks to improving your odds of winning more awards.                                                                                                                                       

Open Your Options.

You don’t need to win the Nobel Prize.  There are a lot of award opportunities, from local community groups, media organization-sponsored awards, industry association awards, and internet award-centered companies.  Your gain a lot more credibility among potential customers when listing several lesser-known award logos on your website vs one highly recognized, big-name award logo.   

Answer Every Question in the Nomination Form.

In the early rounds, it’s about points, not prose.  Award judges are counting points to help identify the finalists and winners.  Make sure you get every point. 

When looking at the nomination questions, the judges tell you exactly what they want you to tell them. For example, many awards for individuals ask in the first question that you share the person’s name, title, age, City where they live (and sometimes where they were born), and where they attended school.  A lot of people to save time just cut and paste the person’s bio in this section- but they fail to realize there are five specific questions that need to be answered, and leaving one item out (for example, the age of the person), you automatically lose a point. 

Have an Internal Judge Review Your Work before Submitting it.

Have a co-worker review your planned submission, but have them literally check off each question you answered.  Using the example above one again, have the co-worker check off in the question each requirement (age, City, etc.).  If anything is left unchecked, add it to the final answer before submitting. Again, you’re going for points, not prose.

Examples Matter.

Often in a nomination, they ask for specific examples demonstrating your excellence.  Be descriptive in your answer and try to share a more unique story or result. Adding some color to an example makes it more award-worthy.

For example, saying bought lunch for employees or created a newsletter is nice, but not that interesting. Instead say how the lunch was a potluck or themed where you had people vote on which homemade salsa was the best.  Talk about what sections are in your newsletter, including any “personality sections” like a recipe or that you highlight individual employee milestones like work anniversaries, births, etc.

Improve Your Chances by Meeting the Award Presenter’s Expectations.

Different award presenters have a goal in mind for holding the contest.  A local organization like a Chamber of Commerce may host annual awards to support a yearly event that raises needed funds for the organization. They’re counting on finalists to buy tables for the event, and to encourage others to pay to attend as well.  If your organization grows a reputation for buying tables for awards events, other award organizers may notice.  While it won’t guarantee you a win, if there’s a tie or close vote in choosing the final finalist, it can make a difference to judges and organizers if they know they can count on you to buy a table vs the other potential finalist where they can’t count on the extra dollars.  

Look at the Award Schedules.

Many awards list their full timelines.  This includes early submission deadlines for reduced entry fees to late submission fees.

Many local organizations also include dates for interviews of finalists and the awards event.  Make sure the schedule works for your key participants. Don’t nominate your CEO for a CEO of the Year award if she won’t be available to participate in interviews or will not be able to attend the awards event to accept her prize. Local awards groups expect top leadership participation, and if they think you won’t be participating they’ll disqualify you for someone else that they think cares more about winning.

Spend Your Money Wisely- Part 1.

Some award submissions cost money just to apply.  An example would be the Inc 5000 list. Before submitting, do the math.  That award list is completely based on numbers, based on the percentage of growth over the last three years.  Do the math and see where you’d place on last year’s announced list had you submitted.  Will you still make the list at all? Would you place in the top 500, or be listed lower in the 4000s?  This might influence if you should pay the money to make the list. 

Spend Your Money Wisely- Part 2.

If you do win, will you be buying a statue/plaque to hang in your office? There’s often a cost for that physical award. Factor this cost when deciding if you want to submit your nomination, as the awards are sometimes more expensive than the entry fee. You may also want to look up what the award looks like, as this might factor in if you want to display it.

Being a Finalist Is A Win.

If you’re named a finalist or honorable mention, consider that a win!  As soon as they name the finalists, put out a company press release and promote the award to the public and your employees. Add it to your website, and treat it as a win.  Don’t wait for the reception announcing the top winner to start talking up your success. If you do ultimately win the top award, you get to put out another press release. If you came in third, you don’t need to say anything because you already put out the announcement a few weeks earlier announcing yourself as a finalist.

No-Name Awards Have Benefits too.

There are a lot of online awards companies where their entire business is to run their own awards contests. They have hundreds of categories, and their goal is to give out as many awards as possible because it encourages future nominations (with their entry fees). They sell the statues/awards on the back end so the more awards they give out, the more money they can potentially get.   Some of these “lesser known” awards end up having the most visually interesting statues. While these awards may not be as newsworthy or as attention-grabbing to potential customers who look at your website, it’s still impressive.  Especially when the more visually interesting statues are visible in your office to visitors.

Embrace Not Winning the Top Prize.

Sometimes it’s better not to be the top winner. If you’re the top winner, there is often a 5-year ban on you from applying again for that award.  Alternatively, if you’re a finalist, you can apply again next year.  From a PR perspective, it’s better to be a finalist for a year or two before winning.  Not only do you get to add numerous logos to your website, but you also get to stretch your excellence over a few years instead of a one-time-only announcement.

Reuse What Your Learn.

Keep the answers you create for different award submissions.  Often these narratives work for future submissions too, or at a minimum might provide additional details and ideas for other story opportunities.  Similarly, pull from past press releases or articles from key executives to create your submission answers or to identify interesting examples to include in your application.

In conclusion, rather than bragging or selling yourself, let awards serve as proof that you really are good.  Awards are an excellent way to highlight your company, as well as individual leaders where it doesn’t come across as biased or self-serving. Since it’s often time consuming to submit nominations, the key is being strategic to improve your odds of winning.  

A Year to Remember

A Year to Remember


When you’re focused on taking small, steady steps forward it’s often easy to forget how far you’ve gone.

With 2021 coming to a close, I started reviewing the past year and I’m completely amazed at all that was accomplished. We’ve grown so much in just the past 12 months. Here are some 2021 highlights:

While our strategy for success may be simple, that doesn’t mean it’s easy. And bluntly, it wasn’t easy! It was really hard! It’s why I’m so very proud of our team, and how we’ve risen to each challenge during this unpredictable year.

I hope that you too take a moment to recognize and reflect on your accomplishments over the past year and that it refreshes and excites you for the year ahead. Watch out, 2022, here we come!

– Josh Weiss, President, 10 to 1 Public Relations

10 to 1 Public Relations Wins 2021 BBB Torch Awards for Ethics

10 to 1 Public Relations (10 to 1 PR), a Scottsdale-based strategic communications firm, was named the winner in their category at the Better Business Bureau Pacific Southwest region’s 2021 BBB Torch Awards for Ethics. The award, presented on November 17th at an awards ceremony held at the Waldorf Astoria’s Arizona Biltmore Resort, honors top greater Arizona businesses for ethics and integrity.

“We want our employees, customers, partners, and members of the media to trust us, which allows us to do our jobs most effectively and efficiently,” said Josh Weiss, President and founder of 10 to 1 Public Relations. “Winning the BBB Torch Award for Ethics is a true honor and testament to the integrity and excellent work our team does every day.”

Finalists were selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus. It is the organization’s highest award designed to highlight outstanding ethical businesses.

“Honesty builds trust, which is a vital aspect in the success of a business. For 19 years, BBB has been recognizing outstanding companies in Greater Arizona for their solid commitment to doing things the right way and we are so proud of our 2021 winning businesses,” said Shelley Bradley, Director of Signature Events at BBB Serving the Pacific Southwest.

All finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers, and Community. Finalists also illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.

10 to 1 PR received high marks in all categories for its efforts to build a team culture where everyone supports each other; investing heavily in the professional development of its employees; a ‘No Jerks’ policy that applies to both team members and clients; transparent and honest client communications and media relations; and supporting the local community with in-kind services.

Weiss added, “We’ve been fortunate to win several industry PR awards over the years, but this award from the Better Business Bureau is special since it’s based on more than the results we achieve for our clients, but how those results are achieved.”

10 to 1 PR has built a diverse clientele of businesses across the U.S. and the globe from numerous industries including financial, health and wellness, professional services, real estate, manufacturing, mechanical and construction, technology, and transportation. The company collaborates with each client to develop a custom strategic communications plan built around achieving the client’s desired results.

10 to 1 Public Relations Wins 2 National Globee® Awards for PR Agency of the Year and Best COVID-19 Related PR Campaign of the Year

10 to 1 Public Relations Wins 2 National Globee® Awards for PR Agency of the Year and Best COVID-19 Related PR Campaign of the Year

Scottsdale-based strategic communications firm 10 to 1 Public Relations won two gold Globee® Awards as part of the 6th Annual 2021 American Best in Business Awards.

10 to 1 Public Relations was named PR Agency of the Year recognizing the firm’s resilience, growth, and dedication to its clients during the coronavirus pandemic. 10 to 1 Public Relations also received another Globee award for PR Campaign of the Year related to COVID-19 for its campaign to help a client test over one million people in the U.S. during the pandemic.

“While last year was challenging for many businesses and individuals, we are proud that 10 to 1 PR was able to adapt quickly and seamlessly to be the best possible resource and advocate for our clients. Our success is evident in the results we have generated on behalf of our clients, and it’s an honor to be recognized for these efforts by the American Best in Business Awards.”

Josh Weiss, President and founder of 10 to 1 Public Relations

In recent years, the strategic communications firm has earned numerous industry accolades including 4 national Agency of the Year awards (Bulldog PR Awards, Titan Awards, PR World Awards, and the Stevie Awards), and local Agency of the Year honors from the Public Relations Society of America Phoenix Chapter. 10 to 1 PR was also named a Finalist for the second year in a row for the Better Business Bureau’s Torch Awards for Ethics this year.

The American Best in Business Awards are open to all organizations with at least one or more offices in the United States of America. All organizations operating in the U.S.A. – large to small and startups, government, public and private, for-profit and non-profit – are eligible to submit nominations to the American Best in Business Awards in a wide range of categories honoring achievement in every aspect of business + work life. More than 35 judges from a wide spectrum of industry experts participated in the judging process.

See the complete list of 2021 winners here: https://globeeawards.com/american-business-awards/winners.

10 to 1 Public Relations Named Finalist of 2021 BBB Torch Awards for Ethics

10 to 1 Public Relations Named Finalist of 2021 BBB Torch Awards for Ethics

Better Business Bureau Serving the Pacific Southwest (BBB) has named 10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, as a finalist for the 2021 BBB Torch Awards for Ethics, sponsored by Desert Financial Credit Union. The program raises awareness in marketplace ethics and honors businesses that operate with integrity.

“It is such an honor to be recognized as a finalist for the BBB Torch Awards for Ethics for the second year in a row, as each member of the 10 to 1 PR team works hard every day to perpetuate mutual respect and trust among each other, our clients, and the media,” said Josh Weiss, Founder and President of 10 to 1 Public Relations.

“This recognition shines a spotlight on our culture of consistent and genuine integrity, which has been the basis of our strong and rapid growth over the last year.”

Josh Weiss, Founder and President of 10 to 1 Public Relations

BBB Torch Awards for Ethics is one of the highest honors BBB bestows upon a company, and is designed to highlight outstanding ethical businesses. Finalists are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.

All finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers and Community. Finalists have illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.

“Honesty builds trust, which is a vital aspect in the success of a business. For 19 years, BBB has been recognizing outstanding companies in Greater Arizona for their solid commitment to doing things the right way,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This esteemed award recognizes business leaders who demonstrate a superior level of character and ensure their organization’s practices meet the highest ethical standards, thereby generating trust.”

Winners will be announced at the in-person signature event on November 17, 2021 at the Arizona Biltmore Hotel. Finalists, winners and judges will also be celebrated through a visual digital campaign on BBB’s social media channels. For a complete list of this year’s BBB Torch Awards for Ethics Finalists visit torchawards.bbbcommunity.org.