Companies will face a new type of crisis because of AI. They aren’t prepared.
Companies aren’t prepared for the risk they may face from AI-generated Deepfakes. These scenarios aren’t farfetched, and they’re quite easy to produce and create chaos.
- A fake AI-generated video showing your company leader stating that your big new product is going to be delayed by months, leading your stock price to drop so that short-sellers can make a killing before you even start to mount a defense.
- A fake AI-generated image of key staff committing a crime appears just as the selection committee is choosing the winner of an important bid, creating enough doubt that they select your competitor instead.
- A fake AI-generated audio recording where your company President appears to be on the phone making racist and inappropriate comments, creating a staff and customer uproar.
In an AI crisis, quick response and defense remain crucial, but now, providing verifiable proof is equally essential. Mere denial won’t suffice, as the content appears incredibly realistic. Demonstrating evidence is a vital component of your defense strategy. However, trying to explain the falsehood on your own can be time-consuming and ineffective during a crisis. Instead, opting for an independent, third-party forensic review or a formal report from a reputable Deepfake Detection software company can bolster your defense significantly. An AI expert’s independent explanation carries undeniable weight and credibility.
The challenge lies in the limited availability of companies working on Deepfake Detection software. Additionally, many of these companies restrict their products to government or university research, while others focus on enterprise clients, like insurance companies, for fraud identification.
Our team invested significant effort in researching and securing agreements with highly reputable Deepfake Detection software companies capable of conducting immediate reviews. We also managed to find AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.
Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time.