10 to 1 News

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

by Erica

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

Agency Leading The Way With Thoughtful, Secure, and Innovative AI Integration

10 to 1 Public Relations (10to1PR), a leading public relations firm offering strategic communications services, has been recognized as North America’s Most AI Ready PR Agency by the 2025 Bulldog PR Awards. 

Judged exclusively by journalists, The Bulldog PR Awards recognize achievements in the PR and communications industry. 10to1PR’s Gold Award for Most AI-Ready Agency highlights the agency’s human-led approach and use of AI technology to best serve clients across North America. Judges recognized how 10to1PR implemented AI policies, conducted staff training, and developed IVY, a proprietary and custom AI-powered tool that enhances storytelling while maintaining data security.

“10to1PR’s approach to AI is built on creating meaningful outcomes for our clients and fostering trusted collaboration with the media,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “By blending technology with human expertise and the critical thinking skills of our talented staff, we ensure every interaction reflects our commitment to quality, security, and authenticity.”

Early Adopters of AI

While many agencies are still debating how to integrate AI, 10to1PR took thoughtful and deliberate steps to incorporate it responsibly and effectively, starting in 2023. By integrating AI early and transparently, the company set a new standard for how PR agencies use AI technology to benefit both its clients and the media.

“10to1PR’s commitment is simple: to combine the best of AI innovation with the expertise and creativity of our team to deliver exceptional results,” said Weiss.

10to1PR didn’t set out to become an industry leader in AI.  Rather, it began researching, developing, and implementing AI tools initially out of a sense of fear about how AI would fundamentally alter the business landscape, including how companies might need or utilize public relations agencies in the future.

“The first challenge 10to1PR tackled was in relation to the threat that Deepfake images, audio, and video could pose to companies,” said Weiss. “With crisis communications being one of the services 10to1PR offers, we quickly became one of the first to warn of the business threat that Deepfakes presented and one of the first to set up processes and plans to help companies that unexpectedly came under attack.”

This strategy earned 10to1PR a page one search engine ranking worldwide for the term: Deepfake Crisis Management. 

IVY Powered by 10to1PR

10to1PR also built IVY, the company’s proprietary AI-powered tool that sharpens storytelling and amplifies results. Unlike off-the-shelf solutions, IVY operates as a secure, HIPAA-compliant, SOC 2 Type II certified closed system tailored to enhance a brand’s unique voice while keeping company data safe. Named after Ivy Ledbetter Lee, the father of modern PR, IVY represents the perfect combination of innovation and expertise.

“I wouldn’t call us an AI-first type of agency, we’re more AI-second since the critical thinking of our talented staff is first, and we simply put a lot of effort into building strong processes and support so that our teams can get the most out of our AI tools to benefit our clients,” added Weiss.  

Despite several requests from other PR agencies across the world to “rent seats” into IVY, the proprietary tool is only available to 10to1PR employees to assist its clients. 

The Emergence of GEO (SEO for AI)

10to1PR will soon be adding GEO (SEO for AI) strategies and services to benefit its clients. 

“SEO for AI is still the wild-wild-west right now, with lots of theories but little proof of what will work,” said Weiss. “10to1PR is close to launching several innovative strategies and tools to position our clients among AI search results. While not all of our ideas may work, we’re going to try several simultaneously until we identify what achieves the best results.”

Even with 10to1PR’s soon-to-launch GEO efforts, Weiss shared that earned PR, such as real, organic news stories and traditional press releases, will become even more important in the years to come as AI-based search requests continue to increase, and web-based search engines like Google continue to lose market share.

“AI won’t replace critical thinking and good storytelling strategies from talented employees, but strong, well-thought-out tools like IVY are going to let us take PR to an entirely new level,” concluded Weiss.

For more information about 10to1PR and its services, visit www.10to1pr.com.  To learn more about 10to1PR’s approach to AI visit https://10to1pr.com/our-approach-to-ai/ or to learn more about Deepfake Crisis Management and download a guide for effective preparation and safeguarding against digital deception visit https://10to1pr.com/deepfakes/

10 to 1 News

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

by Erica

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.

The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.

“AI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.”

In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of America’s Best PR Firms in five categories. 

The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

10 to 1 Blog

Companies will face a new type of crisis because of AI. They aren’t prepared.

by james

Companies will face a new type of crisis because of AI. They aren’t prepared.

Companies aren’t prepared for the risk they may face from AI-generated Deepfakes. These scenarios aren’t farfetched, and they’re quite easy to produce and create chaos.

  • A fake AI-generated video showing your company leader stating that your big new product is going to be delayed by months, leading your stock price to drop so that short-sellers can make a killing before you even start to mount a defense.
  • A fake AI-generated image of key staff committing a crime appears just as the selection committee is choosing the winner of an important bid, creating enough doubt that they select your competitor instead.
  • A fake AI-generated audio recording where your company President appears to be on the phone making racist and inappropriate comments, creating a staff and customer uproar.

AI has created an entirely new category of crisis for companies, but few have a plan in place to deal with it if they come under attack.

In an AI crisis, quick response and defense remain crucial, but now, providing verifiable proof is equally essential. Mere denial won’t suffice, as the content appears incredibly realistic. Demonstrating evidence is a vital component of your defense strategy. However, trying to explain the falsehood on your own can be time-consuming and ineffective during a crisis. Instead, opting for an independent, third-party forensic review or a formal report from a reputable Deepfake Detection software company can bolster your defense significantly. An AI expert’s independent explanation carries undeniable weight and credibility.

The challenge lies in the limited availability of companies working on Deepfake Detection software. Additionally, many of these companies restrict their products to government or university research, while others focus on enterprise clients, like insurance companies, for fraud identification.

Our team invested significant effort in researching and securing agreements with highly reputable Deepfake Detection software companies capable of conducting immediate reviews. We also managed to find AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.

Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time.

10 to 1 News

10 to 1 Public Relations Named PR Agency of the Year in International Competition

by Erica

10 to 1 Public Relations Named PR Agency of the Year in International Competition

Also Wins Top Award in Crisis Management Category

Scottsdale-based strategic communications firm 10 to 1 Public Relations was recognized by the 2023 Bulldog PR Awards, the only international PR awards program judged exclusively by journalists, as the Midsize Agency of the Year. 10 to 1 PR was also awarded the top recognition in the Best Crisis Management category.

“We saw so many excellent examples of PR pros elevating their clients’ messages and using their platforms for good. I think more than anything, they showed the true value of a PR practitioner,” said Christopher Elliott, author, consumer advocate, nationally syndicated columnist, and veteran Bulldog PR Awards judge, in the 2023 Bulldog PR Awards press release.

“These awards are special to our firm because they are judged by the people that we work with every day: journalists from across the country. As a traditional public relations firm focused on protecting and elevating the reputations of our clients, we thank the Bulldog PR Awards for honoring our team’s work over the last year.”

Josh Weiss, President and Founder of 10 to 1 Public Relations.

10 to 1 PR has experienced exceptional growth in the last five years, nearly tripling its client list and quadrupling its staff. The firm has seen demand from businesses and organizations in various industries due to its consistent success in generating thousands of earned media features and bolstering the reputations of its clients year after year. 10 to 1 PR works with clients in various industries, including finance, health and wellness, professional services, real estate, manufacturing, construction, technology, transportation, government service, nonprofit, and others.

Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

10 to 1 News

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications

by Erica

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications

The 2021 Bulldog PR Awards recognizes the most outstanding public relations campaigns and agencies

10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, announced it had been honored in this year’s Bulldog PR Awards. The 2021 Bulldog PR Awards recognizes both the most outstanding public relations and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists.

10 to 1 PR was recognized with a Gold award in the Best Crisis Management category and a Silver award for Small Agency of the Year. 10 to 1 PR saw exceptional growth in the last two years, more than doubling its client list from 10 distinctive clients to more than 20. In addition to adding new clients, 10 to 1 PR is exceptional at retaining clients long term, working with several clients for more than 3 years and as long as 8 years. In 2020, despite challenges that all businesses faced with the coronavirus pandemic, 10 to 1 PR generated more than 5,000 verified news stories for its clients.

“Our team has been working so hard over the last year to help our clients plan for and meet their goals, whether we’ve needed to adapt our strategies or break into new markets; it’s rewarding to receive this kind of recognition for our efforts by one of our leading industry groups,” said Josh Weiss, founder and President at 10 to 1 Public Relations.

“I was very moved to judge this year’s entries due to the pandemic,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level.”

The full list of winners for the 2021 Bulldog PR Awards is available at https://bulldogawards.com/winners-circle/winners-pr-awards/. Sign up for the Bulldog Reporter newsletter at this link.