10 to 1 Blog

Companies will face a new type of crisis because of AI. They aren’t prepared.

by james

Companies will face a new type of crisis because of AI. They aren’t prepared.

Companies aren’t prepared for the risk they may face from AI-generated Deepfakes. These scenarios aren’t farfetched, and they’re quite easy to produce and create chaos.

  • A fake AI-generated video showing your company leader stating that your big new product is going to be delayed by months, leading your stock price to drop so that short-sellers can make a killing before you even start to mount a defense.
  • A fake AI-generated image of key staff committing a crime appears just as the selection committee is choosing the winner of an important bid, creating enough doubt that they select your competitor instead.
  • A fake AI-generated audio recording where your company President appears to be on the phone making racist and inappropriate comments, creating a staff and customer uproar.

AI has created an entirely new category of crisis for companies, but few have a plan in place to deal with it if they come under attack.

In an AI crisis, quick response and defense remain crucial, but now, providing verifiable proof is equally essential. Mere denial won’t suffice, as the content appears incredibly realistic. Demonstrating evidence is a vital component of your defense strategy. However, trying to explain the falsehood on your own can be time-consuming and ineffective during a crisis. Instead, opting for an independent, third-party forensic review or a formal report from a reputable Deepfake Detection software company can bolster your defense significantly. An AI expert’s independent explanation carries undeniable weight and credibility.

The challenge lies in the limited availability of companies working on Deepfake Detection software. Additionally, many of these companies restrict their products to government or university research, while others focus on enterprise clients, like insurance companies, for fraud identification.

Our team invested significant effort in researching and securing agreements with highly reputable Deepfake Detection software companies capable of conducting immediate reviews. We also managed to find AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.

Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time.

10 to 1 News

10 to 1 Public Relations Named PR Agency of the Year in International Competition

by Erica

10 to 1 Public Relations Named PR Agency of the Year in International Competition

Also Wins Top Award in Crisis Management Category

Scottsdale-based strategic communications firm 10 to 1 Public Relations was recognized by the 2023 Bulldog PR Awards, the only international PR awards program judged exclusively by journalists, as the Midsize Agency of the Year. 10 to 1 PR was also awarded the top recognition in the Best Crisis Management category.

“We saw so many excellent examples of PR pros elevating their clients’ messages and using their platforms for good. I think more than anything, they showed the true value of a PR practitioner,” said Christopher Elliott, author, consumer advocate, nationally syndicated columnist, and veteran Bulldog PR Awards judge, in the 2023 Bulldog PR Awards press release.

“These awards are special to our firm because they are judged by the people that we work with every day: journalists from across the country. As a traditional public relations firm focused on protecting and elevating the reputations of our clients, we thank the Bulldog PR Awards for honoring our team’s work over the last year.”

Josh Weiss, President and Founder of 10 to 1 Public Relations.

10 to 1 PR has experienced exceptional growth in the last five years, nearly tripling its client list and quadrupling its staff. The firm has seen demand from businesses and organizations in various industries due to its consistent success in generating thousands of earned media features and bolstering the reputations of its clients year after year. 10 to 1 PR works with clients in various industries, including finance, health and wellness, professional services, real estate, manufacturing, construction, technology, transportation, government service, nonprofit, and others.

Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

10 to 1 News

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications

by Erica

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications

The 2021 Bulldog PR Awards recognizes the most outstanding public relations campaigns and agencies

10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, announced it had been honored in this year’s Bulldog PR Awards. The 2021 Bulldog PR Awards recognizes both the most outstanding public relations and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists.

10 to 1 PR was recognized with a Gold award in the Best Crisis Management category and a Silver award for Small Agency of the Year. 10 to 1 PR saw exceptional growth in the last two years, more than doubling its client list from 10 distinctive clients to more than 20. In addition to adding new clients, 10 to 1 PR is exceptional at retaining clients long term, working with several clients for more than 3 years and as long as 8 years. In 2020, despite challenges that all businesses faced with the coronavirus pandemic, 10 to 1 PR generated more than 5,000 verified news stories for its clients.

“Our team has been working so hard over the last year to help our clients plan for and meet their goals, whether we’ve needed to adapt our strategies or break into new markets; it’s rewarding to receive this kind of recognition for our efforts by one of our leading industry groups,” said Josh Weiss, founder and President at 10 to 1 Public Relations.

“I was very moved to judge this year’s entries due to the pandemic,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level.”

The full list of winners for the 2021 Bulldog PR Awards is available at https://bulldogawards.com/winners-circle/winners-pr-awards/. Sign up for the Bulldog Reporter newsletter at this link.