The 10 to 1 Team.


Josh Weiss

President and Founder

An industry veteran with more than 20 years experience in public relations and crisis communications, Josh Weiss is committed to strategic communications that are targeted, attention grabbing, and achieve client goals. He began honing his skills in high school and college, working at several radio stations including CBS Radio, where the list of high-level interviews included former U.S. Speaker Dick Gephardt and New York Governor George Pataki and rock stars Billy Joel and Don Henley.

After graduating from Kent State University, Josh worked for the Speaker of the Illinois House of Representatives, crafting news coverage for 60 House members to explain key votes and win support from local voters. After the 2000 election, he moved to Arizona and held a variety of PR roles including national Director of Public Relations for Rural/Metro, a leading national provider of private ambulance and fire protection services, and Director of Communications and Public Affairs for American Traffic Solutions, a national leader in traffic safety cameras.

In 2012, Josh founded 10 to 1 Public Relations to help clients engineer the perceptions of others, aligning creative strategies with their long-term goals and facilitating purposeful relationship building with key members of the media, government, and the broader community. For more than 20 years he has helped hundreds of clients across a wide spectrum of industries and services to build positive brands and manage reputations. In the process, he has won numerous awards for his clients, his company, and himself.

Frequently chosen to speak at local, state, and national conferences on best practices and media relations techniques for both proactive and crisis communications, Josh has been published in several publications.

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Laura Slawny

Public Relations Director

Well-established as a results-driven communications expert and gifted storyteller, Laura Slawny brings more than 20 years of award-winning experience in public relations, content creation, and journalism to her work with 10to1 PR clients. Throughout her career, she has demonstrated a unique talent for connecting with professionals to share inspirational stories about innovators, leaders, rising stars, and all those who play a role in the success of a business.

Laura’s passion for public relations evolved from her career in television as a news reporter, producer, and executive producer. Most of those years were spent shaping broadcast and digital news coverage in Arizona, Florida, and Illinois.  Her contributions during that time earned numerous accolades for journalistic excellence including multiple regional Emmy awards and the prestigious Edward R. Murrow award.

Her work in public relations includes guiding internal and external communications for clients and earning noteworthy local, regional, industry, and national media coverage in outlets such as Forbes, CNBC, HuffPost, and Reader’s Digest. She is excited to dedicate her talents and experience to strategically guide the 10to1 team towards long-term success.

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Erica Fetherston

PR and Operations Manager

Erica Fetherston has over a decade of experience in communications, public relations, social media management, digital marketing, political campaigns, and public affairs. She spent seven years leading the communications strategy at Local First Arizona, one of the state’s most well-respected organizations as well as the nation’s largest local business coalition. Erica has a proven record of public relations and social media related successes as well as a knack for storytelling that guarantees attention and engagement.

Erica graduated summa cum laude from Arizona State University with degrees in Philosophy and Political Science. While in college, she was bitten by the political bug and led a student organization focused on motivating young people to become involved in politics. She also ran a political campaign and completed several prestigious internships in Washington, D.C., and at the Arizona Legislature. Ultimately, her training in and passion for writing, critical thinking, and persuasion led Erica to a career in public relations and communications.

Erica has been involved with the Public Relations Society of America Phoenix Chapter and will serve as its President in 2022.

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Joanne Sgro-Killworth

Senior PR Executive

Joanne is an Emmy award-winning reporter/producer with a career spanning nearly three decades in media and public relations. She has worked in the Philadelphia market for CBS, NBC, FOX, and Comcast, as well as previously owning her own national public relations firm.

Joanne has secured her past clients numerous national and local features on networks and in publications including FOX Business, CNBC, The List, Good Morning Arizona, and The Phoenix Business Journal. Throughout her career, she has helped everyone from entrepreneurs, nonprofits, and health clubs to bank executives, doctors, accountants, attorneys, insurance agents, and fitness gurus. Using her broadcasting experience, Joanne is skilled in helping clients transform their company messages and initiatives into captivating news stories that capture viewer’s and reader’s attention.

In her role at 10 to 1, she delivers results to her clients and is responsible for preparing, coaching, and building clients up as industry experts to be camera-ready. Joanne is a Villanova University graduate with a degree in Communication Arts/Theater.

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Lysa Fitzhugh

Sr. PR Executive

Lysa is a seasoned communications professional with a combination of experience in public relations and public affairs, marketing, media, and workforce communications. Her background includes a strong emphasis in strategic communications including campaign implementation, media outreach, brand identity, publishing, strategy, conception and implementation, corporate communications, social media, content marketing, thought leadership, creative management, writing, editing, and overall communications management in corporate, private and public settings. With her experience driving communications in unique and diverse industries as well as her journalism training, she will lend specialized talent to telling stories for 10 to 1 clients and add value to their brands. 

Lysa earned her bachelor’s (Communications) and master’s (Journalism & Mass Communications, magna cum laude) degrees from Arizona State University with specialization in rhetoric/public address, public speaking, news editorial, public relations, and public affairs. In addition to full-time work in the industry, she keeps her skills sharp by consulting and publishing several weekly online papers for niche industries. 

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Rachael Clifford

PR Executive

Rachael first discovered public relations after her college admissions advisor convinced her not to study psychology, but instead apply her knack for communicating and love for people to a career in PR. While studying strategic communication, Rachael was a research assistant for the NAU School of Communication and a writing tutor. She has executed social media and digital marketing strategies while interning at various nonprofits.

Prior to joining the 10 to 1 team, Rachael was the marketing manager at The Phoenix Theatre Company where she led media relations and communications efforts. Rachael graduated magna cum laude from Northern Arizona University with a degree in Strategic Communication (public relations and advertising) and a minor in Organizational Communication. Rachael currently serves on the board of the Public Relations Society Phoenix Chapter.

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Mayra Vasquez-Chavez

PR Executive

Mayra Vasquez-Chavez has been in love with writing since second grade, a passion that translated into a career in public relations. Her talent in writing developed into a desire to tell other people’s story skillfully through powerful words and techniques.

Throughout high school and college, she won a variety of awards and recognition for her writing. She worked as a writing tutor for ASU, interned for the ASU Department of English and Chandler Chamber of Commerce, and worked as a marketing director for a local insurance agency. Connecting her strengths of rhetoric and communication, Mayra is skilled in crafting vibrant sentences that highlight a client’s core message and resonate with audiences.  

In her role at 10 to 1, she works closely with the team to support the image of clients through writing projects and media reporting. Mayra graduated summa cum laude from ASU with degrees in English (Writing, Rhetoric, and Literacies) and Communication.

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Katie Geraghty

PR Executive

Katie has been a natural communicator her whole life, when she discovered Public Relations, she knew it was the perfect career for her. Katie graduated magna cum laude from Northern Arizona University with a degree in Strategic Communications with a double emphasis in Public Relations and Advertising. As a professional, she appreciates the connections that are gained while working with clients of various backgrounds. 

Throughout college, she was an intern with PepsiCo and the National Parks Service, helping to implement successful strategies to further support the company’s image. Prior to starting with 10 to 1, Katie worked as a communications specialist where she learned how to effectively communicate and pitch ideas to executives. In her role at 10 to 1, she looks forward to working with the team and crafting compelling content.

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Michelle Bolden

Sr. PR Coordinator

Michelle recently graduated from the W.P. Carey School of Business at Arizona State University, earning her Bachelor of Arts in Business with an emphasis in Communication. As a child in school, she naturally gravitated more towards creative subjects like writing and storytelling. Her lasting love for artistic expression and desire to form meaningful connections with others are what led her to pursue a career in public relations.

While in undergrad, Michelle worked as a student coordinator at her college’s campus recreational center where she got to explore her love for connecting with people from diverse backgrounds. Prior to her college experience, Michelle was a columnist for her high school’s newspaper in the Opinions section. Post college graduation, Michelle spent a year interning for two digital magazine publications where she got to capture stories that inspire. In her role at 10 to 1, she looks forward to building her professional experience and adding value to the team by supporting their vision of quality and consistency.

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Carolina Llamas

Sr. PR Coordinator

Carolina has had an ease with communication for as long as she can remember. She has taken that passion and applied it to her work with clients in different industries, successfully implementing strategies that further elevate each company’s mission. As a native Spanish speaker, Carolina is able to effortlessly guide clients through various campaigns and initiatives all while connecting with the public in their own languages. 

In the last couple of years prior to joining the 10 to 1 team, she worked on statewide and national campaigns for Cox Communications, Valley Metro, City of Phoenix, ASU Los Diablos, and PGH Wong Engineering Inc, among many others. She is currently furthering her education at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

Through every campaign, every project, and every initiative, she looks forward to continuing to be a voice for her community and clients, sharing their stories as ethically as possible. 

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Annie Appleton

Sr. PR Coordinator

Annie has loved communications since childhood and is known to be her family’s entertainer and storyteller. She is a results-driven, experienced public relations & communications professional securing past clients features on networks and in publications including Oprah Daily, Martha Stewart, Business Insider, Forbes, Bloomberg News, and more. 

Annie graduated summa cum laude from Walden University with a Master’s degree in Communications/Public Relations. Her love of PR started with Debi Mazar’s character Shauna Roberts on the show Entourage. The character struck her with the PR bug and the rest is history.

Annie is committed to always going above and beyond using her creativity and passion for public relations to secure the best opportunities for clients. 

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Tristan Chavez

Sr. PR Coordinator

Tristan found a passion for communications when he was in high school. As the host of school rallies and the president of Student Government, he oversaw virtually all communications with the entire school. From then on, he knew he wanted to find a career in communications. After high school, Tristan moved to Arizona to study at Grand Canyon University where he earned a B.A. in Communications with a minor in Business Management. The next year, he earned his M.A. in Strategic Communications at Liberty University. 

Just after starting his graduate program and at the start of the COVID-19 pandemic, Tristan found a job as a Social Media Strategist with TTEC. Later, he would go on to work as a Digital Communications Specialist with the Arizona Coalition for Military Families. Since moving on from that role, Tristan found a role with 10 to 1 PR where he continues to work on his communication skills.

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