The 10 to 1 Team.


Josh Weiss

President and Founder

An industry veteran with more than 20 years experience in public relations and crisis communications, Josh Weiss is committed to strategic communications that are targeted, attention grabbing, and achieve client goals. He began honing his skills in high school and college, working at several radio stations including CBS Radio, where the list of high-level interviews included former U.S. Speaker Dick Gephardt and New York Governor George Pataki and rock stars Billy Joel and Don Henley.

After graduating from Kent State University, Josh worked for the Speaker of the Illinois House of Representatives, crafting news coverage for 60 House members to explain key votes and win support from local voters. After the 2000 election, he moved to Arizona and held a variety of PR roles including national Director of Public Relations for Rural/Metro, a leading national provider of private ambulance and fire protection services, and Director of Communications and Public Affairs for American Traffic Solutions, a national leader in traffic safety cameras.

In 2012, Josh founded 10 to 1 Public Relations to help clients engineer the perceptions of others, aligning creative strategies with their long-term goals and facilitating purposeful relationship building with key members of the media, government, and the broader community. For more than 20 years he has helped hundreds of clients across a wide spectrum of industries and services to build positive brands and manage reputations. In the process, he has won numerous awards for his clients, his company, and himself.

Frequently chosen to speak at local, state, and national conferences on best practices and media relations techniques for both proactive and crisis communications, Josh has been published in several publications.

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Laura Slawny

Public Relations Director

Well-established as a results-driven communications expert and gifted storyteller, Laura Slawny brings more than 20 years of award-winning experience in public relations, content creation, and journalism to her work with 10to1 PR clients. Throughout her career, she has demonstrated a unique talent for connecting with professionals to share inspirational stories about innovators, leaders, rising stars, and all those who play a role in the success of a business.

Laura’s passion for public relations evolved from her career in television as a news reporter, producer, and executive producer. Most of those years were spent shaping broadcast and digital news coverage in Arizona, Florida, and Illinois.  Her contributions during that time earned numerous accolades for journalistic excellence including multiple regional Emmy awards and the prestigious Edward R. Murrow award.

Her work in public relations includes guiding internal and external communications for clients and earning noteworthy local, regional, industry, and national media coverage in outlets such as Forbes, CNBC, HuffPost, and Reader’s Digest. She is excited to dedicate her talents and experience to strategically guide the 10to1 team towards long-term success.

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Erica Fetherston

PR and Operations Manager

Erica Fetherston has over a decade of experience in communications, public relations, social media management, digital marketing, political campaigns, and public affairs. She spent seven years leading the communications strategy at Local First Arizona, one of the state’s most well-respected organizations as well as the nation’s largest local business coalition. Erica has a proven record of public relations and social media related successes as well as a knack for storytelling that guarantees attention and engagement.

Erica graduated summa cum laude from Arizona State University with degrees in Philosophy and Political Science. While in college, she was bitten by the political bug and led a student organization focused on motivating young people to become involved in politics. She also ran a political campaign and completed several prestigious internships in Washington, D.C., and at the Arizona Legislature. Ultimately, her training in and passion for writing, critical thinking, and persuasion led Erica to a career in public relations and communications.

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Jeff Davidson

Senior PR Executive

Jeff has more than 10 years of experience in progressive roles at leading communication agencies in New York City and Phoenix, with an emphasis on implementing media relations and community outreach strategies for national and international companies.

Jeff has successfully assisted clients with social media strategy, communication planning and message development, crisis communication, and media relations for business-to-business and consumer products and services. He helps clients with top-tier media and industry analyst outreach and has placed their stories in local, national, and international newspapers in addition to magazines and broadcast mediums. Drawing upon his expertise in facilitating and organizing special events and seminars that strengthen the bond between client and target audiences, Jeff is adept at helping clients establish positive media, employee, community, and government relations programs.

In his role at 10 to 1, he provides tactical support to his clients and is responsible for the creation, development and implementation of media strategies. Jeff graduated summa cum laude from Northern Arizona University with degrees in Communications and Business.

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Marcia Brookey

Senior PR Executive

Marcia Brookey has been working in public relations, communications, marketing, and events for over 12 years in a variety of leadership and executive roles in Brazil, Oklahoma, and Arizona. She is also a published author and translator, whose work has won several PRSA Silver Link awards.  

Marcia has been responsible for overseeing successful public relations, marketing, and communication efforts. She has been involved in assisting clients through market research, media relations, corporate communications, and editing. She has worked with a range of clients and industries including wealth management, construction, architecture, interior design, trade organizations, and publishing. With her diverse background and comprehensive industry knowledge, Marcia is talented at helping her clients land competitive features in magazines and speaking events that recognize their leadership and innovation.

In her role at 10 to 1, Marcia presents strategic public relations and crisis communication solutions to clients and is responsible for developing strong, positive relationships between clients and the public. Marcia graduated from Pontifical Catholic University of Rio de Janeiro where she earned her bachelor’s degree in Journalism and master’s in Communication. Marcia also holds the Accreditation in Public Relations from the Public Relations Society of America (PRSA) and is an active member, serving on the Tulsa PRSA board of directors for five years and recently joining the Phoenix PRSA board of directors.

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Joanne Sgro-Killworth

Senior PR Executive

Joanne is an Emmy award winning reporter/producer with a career spanning nearly three decades in media and public relations. She has worked in the Philadelphia market for CBS, NBC, FOX and Comcast, as well as previously owning her own national public relations firm. 

Joanne has secured her past clients numerous national and local features on networks and in publications including FOX Business, CNBC, The List, Good Morning Arizona, and The Phoenix Business Journal. Throughout her career, she has helped everyone from entrepreneurs, nonprofits, and health clubs to bank executives, doctors, accountants, attorneys, insurance agents, and fitness gurus. Using her broadcasting experience, Joanne is skilled in helping clients transform their company messages and initiatives into captivating news stories that capture viewer’s and reader’s attention.

In her role at 10 to 1, she delivers results to her clients and is responsible for preparing, coaching, and building clients up as industry experts to be camera ready. Joanne is a Villanova University graduate with a degree in Communication Arts/Theater.

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Rachael Clifford

Sr. PR Coordinator

Rachael first discovered public relations after her college admissions advisor convinced her not to study psychology, but instead apply her knack for communicating and love for people to a career in PR. While studying strategic communication, Rachael was a research assistant for the NAU School of Communication and a writing tutor. She has executed social media and digital marketing strategies while interning at various nonprofits.

Prior to joining the 10 to 1 team, Rachael was the marketing manager at The Phoenix Theatre Company where she led media relations and communications efforts. Rachael graduated magna cum laude from Northern Arizona University with a degree in Strategic Communication (public relations and advertising) and a minor in Organizational Communication.

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Mayra Vasquez-Chavez

PR Coordinator

Mayra Vasquez-Chavez has been in love with writing since second grade, a passion that translated into a career in public relations. Her talent in writing developed into a desire to tell other people’s story skillfully through powerful words and techniques.

Throughout high school and college, she won a variety of awards and recognition for her writing. She worked as a writing tutor for ASU, interned for the ASU Department of English and Chandler Chamber of Commerce, and worked as a marketing director for a local insurance agency. Connecting her strengths of rhetoric and communication, Mayra is skilled in crafting vibrant sentences that highlight a client’s core message and resonate with audiences.  

In her role at 10 to 1, she works closely with the team to support the image of clients through writing projects and media reporting. Mayra graduated summa cum laude from ASU with degrees in English (Writing, Rhetoric, and Literacies) and Communication.

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