When industry research exposed cybersecurity vulnerabilities in a healthcare technology platform, the company faced immediate reputational risk and potential erosion of market trust.
The healthcare technology company engaged 10to1PR to manage the immediate crisis while executing a long-term earned media strategy designed to restore confidence and reposition leadership within the market. The objectives were clear:
Navigate the immediate cybersecurity crisis with disciplined crisis communications
Stabilize market perception and protect brand equity
Rebuild third-party credibility through awards and recognition
Establish executives as trusted healthcare automation authorities
Generate sustained positive earned media to counteract negative exposure
10to1PR implemented a coordinated crisis response and multi-year reputation strategy that transformed a moment of vulnerability into sustained industry leadership.
The Strategy
Developed immediate response protocols and executive messaging to address cybersecurity concerns while protecting stakeholder trust
Built a comprehensive crisis framework to prepare for future risk scenarios
Positioned executive leadership through targeted earned media and thought leadership placements
Executed strategic award campaigns to accelerate third-party validation
Amplified visibility around major healthcare trade shows and industry events
The Results
Crisis successfully contained with minimal long-term reputational impact
200+ earned media placements across healthcare, business, and trade publications
CEO recognized as Colorado Titan 100 winner for three consecutive years
Multiple healthcare innovation and business leadership awards secured
Executives positioned as trusted experts for healthcare automation and pharmacy technology media coverage
Crisis Response Protects Brand, Delivers Record Results
As a multi-location dental practice faced viral social media accusations against an employee, false claims threatened years of community trust and jeopardized a major charitable event. The organization needed a focused crisis communications strategy to protect its reputation and maintain support across five markets.
The dental provider engaged 10to1PR to manage crisis response and promote its annual community service event, with clear objectives:
Respond quickly and reduce reputational risk
Generate awareness for the community event
Redirect public attention from negative narratives
Communicate effectively with staff and media
10to1PR executed a multimarket crisis communications strategy that aligned rapid response, stakeholder messaging, and proactive media outreach.
The Strategy
Centralized social media response with controlled messaging
Developed internal communications for staff
Prepared media statements and monitored coverage
Directed messaging across key audiences
Launched media outreach promoting the community event
The Results
30+ media placements across five markets with no negative coverage
1,200+ patients treated and over $500,000 in donated services
Positive media positioning focused on community impact
Continued engagement resulting in long-term client partnership
As a competing licensure compact advanced nationwide, professional standards and state authority were at risk. The IDDHL Compact required a disciplined public affairs strategy to influence policy across multiple legislatures.
Leading dental industry organizations engaged 10to1PR to develop and execute an earned media and public affairs initiative spanning eleven states, with a clear objective:
Build legislative awareness and measurable support
Establish the IDDHL Compact as the authoritative model
Educate policymakers and industry stakeholders
Counter a competing compact advancing nationwide
10to1PR executed a multi-state strategy that aligned data, messaging, and earned media to influence legislative outcomes in real time.
The Strategy
Commissioned national polling to shape message development
Built customized state-level messaging frameworks
Secured earned media in influential policy and industry outlets
Prepared spokespeople for legislative hearings and media interviews
Coordinated messaging with on-the-ground advocates
The Results
140 earned placements across 11 states
First state adoption secured
Legislative advancement in multiple chambers
Competing compact effectively stalled
Polling revealed 82% public support for hands-on testing standards
