As a national affordable housing provider faced widespread media scrutiny and legislative pressure following negative coverage, the company needed a disciplined crisis communications strategy to correct misinformation and rebuild trust across multiple markets.
The housing provider engaged 10to1PR to manage crisis communications and stakeholder messaging, with clear objectives:
Respond effectively to media and elected officials
Correct misinformation and shift media narrative
Strengthen reputation across local communities
Establish crisis protocols for ongoing risk management
10to1PR executed a national crisis communications strategy aligning rapid response, stakeholder engagement, and proactive media outreach.
The Strategy
Developed crisis communication protocols and training for property teams
Prepared responses to legislative and media inquiries
Created fact-based messaging to address misinformation
Launched proactive media outreach highlighting community impact
Coordinated communications with residents and local stakeholders
The Results
Shifted media coverage from negative to more balanced reporting
Secured positive coverage highlighting community investment efforts
Implemented crisis communication framework across all markets
Strengthened relationships with stakeholders and community leaders
As a growing multifamily real estate developer operating across diverse geographic markets, Milhaus needed consistent brand visibility and executive positioning in both local and industry media. Each market required tailored messaging, while the overall brand required cohesive authority.
Milhaus engaged 10to1PR to execute a comprehensive multimarket earned media strategy designed to establish the company as a leading multifamily developer nationwide. The objectives were clear:
Generate consistent earned coverage across multiple geographic markets
Position executives as multifamily development and opportunity zone experts
Showcase diverse property portfolios through targeted local outreach
Establish thought leadership through bylined articles and expert commentary
Amplify company milestones, awards, and executive recognition across markets
10to1PR implemented a coordinated multimarket strategy that aligned local media dominance with national trade authority, creating sustained visibility across regions and publications.
The Strategy
Developed market-specific media strategies across key cities nationwide
Executed property-level launch and milestone campaigns to drive local visibility
Positioned executive leadership as experts on opportunity zones and multifamily trends
Cultivated consistent trade coverage in national multifamily publications
Secured recurring local television coverage in priority markets
The Results
150+ earned placements across 12+ geographic markets
Business Journal coverage syndicated across 50+ markets
Multiple local television segments tied to development milestones
Bylined industry articles positioning executives as multifamily authorities
Sustained coverage across construction, leasing, and grand opening phases
