As smart cities expanded across Greater Phoenix, innovation was happening at the city level, but the region lacked unified recognition as a national leader. The Connective, Metro Phoenix’s smart city consortium, needed a focused thought leadership strategy to position the region as a coordinated force in the industry.
The Connective engaged 10to1PR to develop and execute a national thought leadership campaign, with clear objectives:
Position Greater Phoenix as a leading smart region
Build awareness of The Connective’s collaborative model
Secure media coverage highlighting regional innovation
Establish regional leaders as smart city experts
10to1PR executed a national media strategy that aligned industry outreach, executive positioning, and cross-city coordination to elevate the region’s profile.
The Strategy
Identified smart city trends and targeted key industry media
Developed pitches highlighting regional collaboration
Coordinated interviews with leaders across multiple cities
Positioned spokespeople as industry experts
Targeted top government and technology publications
The Results
Coverage secured across 14 leading government technology outlets
National media positioned Greater Phoenix as a model smart region
Regional leaders quoted as experts in smart city innovation
Increased visibility for The Connective and its member cities
As Otonomus Hotel prepared to debut as the world’s first AI-powered hotel at CES 2025, the company needed a focused media strategy to turn industry interest into high-value press coverage.
Otonomus Hotel engaged 10to1PR to support its CES debut, with clear objectives:
Secure interviews for executive leadership
Showcase a new vision for hospitality
Engage both AI and hospitality media
Build momentum for post-event coverage
10to1PR executed a CES media strategy aligning advance planning, spokesperson preparation, and on-site coordination.
The Strategy
Developed pre-, during-, and post-event press materials
Prepared spokespeople with targeted messaging
Identified and pitched priority media attendees
Coordinated scheduled and on-site interviews
Facilitated media tours and booth engagement
The Results
15+ interviews secured during CES
Coverage with major outlets including Forbes and Fast Company
Additional interviews with local and national media
As technology companies compete for talent, employee pride and recognition play a critical role in retention and performance. Intel needed a focused communications strategy to strengthen workforce engagement and reinforce its reputation in Arizona.
Intel engaged 10to1PR to execute a local awards strategy with clear objectives:
Generate third-party credibility through local recognition
Inspire employee pride in company achievements
Support retention through external validation
Position leaders as community champions
10to1PR executed a targeted strategy aligning award research, submissions, and recognition to strengthen employee engagement and local reputation.
The Strategy
Identified and targeted key Arizona business and community awards
Developed nominations highlighting leadership, culture, and impact
Coordinated submissions across multiple recognition categories
Amplified award wins through internal and external communications
The Results
Multiple major Arizona business and community awards secured
Executive recognition as a leading community and business leader
Increased visibility through local media and communications
Strengthened employee pride and employer brand positioning
As semiconductor companies compete for talent and visibility, thought leadership plays a key role in strengthening credibility and workforce engagement. ASM needed a focused strategy to elevate women leaders as visible experts and inspire future talent in the industry.
ASM engaged 10to1PR to build a thought leadership program centered on speaking opportunities, with clear objectives:
Position women leaders as credible industry voices
Secure speaking roles at national conferences
Align topics with audience and industry priorities
Support executive visibility in technology sectors
10to1PR executed a targeted strategy aligning speaker development, topic positioning, and conference outreach to build earned authority.
The Strategy
Identified high-value industry conferences and speaking platforms
Developed speaker topics aligned with audience needs
Created and submitted tailored speaking proposals
Positioned leaders around practical career and industry themes
Prepared executives for speaking and visibility opportunities
The Results
Secured national conference speaking opportunities for ASM leaders
Selection for Society of Women Engineers sessions across multiple years
Increased executive visibility through third-party validation
Strengthened positioning as a supporter of women in technology
