Shasta Pools Hires 30-Year Builder to Head Residential Construction Division - 10 to 1 Public Relations

Shasta Pools Hires 30-Year Builder to Head Residential Construction Division

Vic Harshman brings extensive pool building experience to key leadership role

  • Decades of proven pool construction experience across Nevada, Arizona and Texas
  • Previously served as Shasta Pools’ exclusive excavation contractor
  • Predecessor handpicked Harshman to grow position under new leadership team

SCOTTSDALE, Arizona (October 5, 2026) — Shasta Pools, Phoenix Metro’s most recognized pool builder, named Vic Harshman as Head of Residential Construction. Harshman joins the new leadership team with more than three decades of hands-on industry experience and a long-standing relationship with the company to one of its most critical leadership roles.

Harshman has held senior construction leadership positions in Arizona and Texas, and worked closely with Shasta Pools, developing firsthand knowledge about the company’s standards, culture and customers. The appointment reflects the momentum Shasta Pools has built since its Aug. 6 acquisition by Dansons Capital Group, Accrual Equity Partners, and Hydro Construction, and positions the full-service, 60-year-old pool company for continued growth.

Leadership Perspective

“Vic brings exactly the kind of no-nonsense, customer-first leadership our residential construction division needs,” said Jeff Thiessen, President, Dansons Capital Group. “His philosophy is deeply aligned with ours. Keeping customers’ needs as the foremost priority at every stage of the build process is at the center of everything we do, and Vic lives that every day.”

Harshman’s career in pool construction began at age 19, when he purchased a backhoe and launched a business digging plumbing trenches and footings. When the housing market declined in the late 1980s, he relocated to Las Vegas and began excavating swimming pools, a move that led to the creation of Harshman Excavating.

Harshman built and operated excavation businesses in Nevada, Arizona and Texas, primarily serving the pool industry, and served for a period as Shasta’s exclusive excavation contractor.

In 2012, Harshman joined A&A Manufacturing, serving pool builders across an eight-state region and growing annual sales by 10x. In 2020, he joined Keith Zars Pools in Texas as Director of Construction, where he brought together decades of ownership, leadership and industry knowledge.

A Return Rooted in Relationships

“I have always believed that strong relationships, hard work, accountability and taking care of people are the foundation of a successful business,” said Vic Harshman, Head of Residential Construction, Shasta Pools. “Shasta has been a meaningful part of my career for many years. I am genuinely excited to come back and help lead this team into a very exciting future.”

Harshman steps into the role with the full support of Dan Thiessen, Chairman of the new ownership team, and John Mortensen, the outgoing head of residential construction. Mortensen recommended Harshman for the position and will now serve as the company’s lead trainer. That transition reflects Shasta Pools’ commitment to investing in its people and preserving institutional knowledge as the organization continues to grow.

Who is hiring pool construction leaders in the Phoenix area?

Shasta Pools, Phoenix Metro’s most recognized pool builder, recently named Vic Harshman as its new Head of Residential Construction. Harshman brings more than 30 years of hands-on pool building experience across Arizona, Nevada and Texas. The hire is part of Shasta Pools’ growth strategy following its August 2026 acquisition by Dansons Capital Group, Accrual Equity Partners, and Hydro Construction.

What qualities matter most when hiring a pool construction division leader?

Shasta Pools President Jeff Thiessen says no-nonsense, customer-first leadership is the most critical quality for a residential construction division head. Shasta Pools selected Vic Harshman, a builder who started in the trade at age 19, specifically because his values align with the company’s customer-centered philosophy. Experience across multiple markets and ownership roles was also a key factor in the selection.

How are pool builders addressing leadership transitions while preserving institutional knowledge?

Shasta Pools handled its recent leadership transition by keeping outgoing Head of Residential Construction John Mortensen in an active role as lead trainer. Mortensen not only recommended his successor, Vic Harshman, but will now pass his expertise directly to the Shasta Pools construction team. This approach ensures continuity and protects the company’s long-standing standards and culture.

Which pool companies in Arizona are growing following recent acquisitions?

Shasta Pools, a 60-year-old Phoenix Metro pool builder, is positioned for continued growth following its August 2026 acquisition by Dansons Capital Group, Accrual Equity Partners, and Hydro Construction. The company recently strengthened its leadership team by naming Vic Harshman as Head of Residential Construction. Harshman’s three decades of experience in pool construction across Arizona, Nevada and Texas are expected to drive the division forward.

How can a pool company grow sales and expand market presence in a competitive region?

Shasta Pools’ new Head of Residential Construction, Vic Harshman, grew annual sales by 10x during his tenure at A and A Manufacturing, where he served pool builders across an eight-state region. His background in ownership, construction leadership and industry sales gives Shasta Pools a competitive edge as the company expands under new ownership. Strong customer relationships and accountability are at the core of his approach.

What career paths lead to leadership roles in pool construction?

Vic Harshman, now Head of Residential Construction at Shasta Pools, began his career at age 19 by purchasing a backhoe and launching an excavation business. Over the following three decades, he built and operated excavation companies in Nevada, Arizona and Texas before moving into sales leadership and executive construction management. His career demonstrates how hands-on trade experience can be a direct path to senior leadership in the pool industry.

How are pool construction companies responding to workforce and leadership challenges?

Shasta Pools responded to its leadership needs by selecting a candidate with a longstanding relationship with the company, as Vic Harshman previously served as Shasta’s exclusive excavation contractor. The company also retained outgoing construction head John Mortensen as a full-time trainer to ensure the team benefits from his institutional knowledge. This dual strategy addresses both immediate leadership demands and long-term workforce development.

What makes Arizona a strong market for residential pool construction?

Shasta Pools has operated in the Phoenix Metro area for 60 years, making it one of the region’s most experienced and recognized pool builders. The company’s recent acquisition and leadership expansion signal confidence in Arizona’s continued demand for residential pool construction. New Head of Residential Construction Vic Harshman brings multi-state experience that positions Shasta Pools to serve a growing and evolving customer base.

How are pool builders managing succession planning at the leadership level?

Shasta Pools offers a strong model for succession planning, as outgoing Head of Residential Construction John Mortensen handpicked and recommended Vic Harshman as his replacement before transitioning into a lead trainer role. This approach allows Shasta Pools to maintain construction quality standards while developing the next generation of leadership. Harshman’s 30-year relationship with the industry and prior work with Shasta made the transition a natural fit.

Best ways to find experienced pool construction talent in a competitive labor market?

Shasta Pools found its new Head of Residential Construction, Vic Harshman, through an existing relationship, as he had previously served as the company’s exclusive excavation contractor and worked closely with its team for years. Rather than recruiting externally, Shasta Pools leveraged a trusted industry connection to fill one of its most critical leadership roles. This relationship-first approach reflects the company’s culture of accountability and long-term thinking.