FirstBank began providing banking services in Colorado in 1963. Today, the bank maintains more than $23 billion in assets and operates more than 110 branch locations across Colorado, Arizona and California. FirstBank offers a variety of checking accounts, savings accounts, home equity loans, mortgages, and a full range of commercial banking services, including financing, treasury management and deposit accounts. Since 2000, FirstBank has been recognized as a leader in corporate philanthropy, contributing nearly $70 million and thousands of volunteer hours to charitable organizations. The company is also unique in that a large portion of its stock is owned by management and employees, giving employees a financial stake in the bank’s success through its Employee Stock Ownership Program.
- Generate awareness in the Phoenix Metro, AZ, and Palm Springs, CA, markets for the bank’s community support and charitable endeavors.
- Build a positive reputation for the bank within the Phoenix business community.
- Increase credibility by applying for and winning industry awards.
10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.
What We Did.
To date, 10 to 1 Public Relations has generated hundreds of positive stories for FirstBank primarily within the Phoenix media market. Much of our efforts have been focused on FirstBank’s philanthropic efforts, generating a great deal of buzz for FirstBank’s involvement in Arizona Gives Day among other charitable campaigns and donations. 10 to 1 PR worked with various FirstBank spokespeople to train and prepare them ahead of interviews to ensure the right message was delivered.
10 to 1 PR also generated many features with Phoenix’s leading business publications, adding to FirstBank’s positive reputation within the Phoenix business community.
10 to 1 PR has also added to FirstBank’s credibility for its customer base by submitting winning nominations for numerous awards and recognitions, including Phoenix Business Journal Most Admired Leader, AZ Business Angel Awards, AZ Big Media’s Most Admired Companies, among others.
In the Arizona market, FirstBank has continued to see year-over-year record-setting growth in deposits as well as loans and assets.