When industry research exposed cybersecurity vulnerabilities in a healthcare technology platform, the company faced immediate reputational risk and potential erosion of market trust.
The healthcare technology company engaged 10to1PR to manage the immediate crisis while executing a long-term earned media strategy designed to restore confidence and reposition leadership within the market. The objectives were clear:
Navigate the immediate cybersecurity crisis with disciplined crisis communications
Stabilize market perception and protect brand equity
Rebuild third-party credibility through awards and recognition
Establish executives as trusted healthcare automation authorities
Generate sustained positive earned media to counteract negative exposure
10to1PR implemented a coordinated crisis response and multi-year reputation strategy that transformed a moment of vulnerability into sustained industry leadership.
The Strategy
Developed immediate response protocols and executive messaging to address cybersecurity concerns while protecting stakeholder trust
Built a comprehensive crisis framework to prepare for future risk scenarios
Positioned executive leadership through targeted earned media and thought leadership placements
Executed strategic award campaigns to accelerate third-party validation
Amplified visibility around major healthcare trade shows and industry events
The Results
Crisis successfully contained with minimal long-term reputational impact
200+ earned media placements across healthcare, business, and trade publications
CEO recognized as Colorado Titan 100 winner for three consecutive years
Multiple healthcare innovation and business leadership awards secured
Executives positioned as trusted experts for healthcare automation and pharmacy technology media coverage
Five-Year Campaign Defends Democracy During Crisis
As a national election technology and manufacturing provider faced a global pandemic, supply chain disruptions, and widespread misinformation, the company needed a disciplined crisis communications strategy to protect its reputation and support election officials across 22 states.
The company engaged 10to1PR to lead crisis communications and media relations across multiple election cycles, with clear objectives:
Develop crisis response protocols
Counter misinformation about election systems
Strengthen industry reputation
Position leadership as trusted voices
10to1PR executed a national crisis communications strategy that aligned proactive messaging, media engagement, and crisis preparedness.
The Strategy
Built crisis communication protocols and response frameworks
Deployed messaging to counter misinformation
Secured media coverage across national and industry outlets
Coordinated media access during election cycles
Developed press materials supporting key initiatives
The Results
2,280+ media placements across national and industry outlets
Coverage in top-tier media including The New York Times, CNN, and The Wall Street Journal
Strengthened positioning as a trusted authority in election technology
Broad media coverage during critical election periods
Crisis Response Protects Brand, Delivers Record Results
As a multi-location dental practice faced viral social media accusations against an employee, false claims threatened years of community trust and jeopardized a major charitable event. The organization needed a focused crisis communications strategy to protect its reputation and maintain support across five markets.
The dental provider engaged 10to1PR to manage crisis response and promote its annual community service event, with clear objectives:
Respond quickly and reduce reputational risk
Generate awareness for the community event
Redirect public attention from negative narratives
Communicate effectively with staff and media
10to1PR executed a multimarket crisis communications strategy that aligned rapid response, stakeholder messaging, and proactive media outreach.
The Strategy
Centralized social media response with controlled messaging
Developed internal communications for staff
Prepared media statements and monitored coverage
Directed messaging across key audiences
Launched media outreach promoting the community event
The Results
30+ media placements across five markets with no negative coverage
1,200+ patients treated and over $500,000 in donated services
Positive media positioning focused on community impact
Continued engagement resulting in long-term client partnership
As a national affordable housing provider faced widespread media scrutiny and legislative pressure following negative coverage, the company needed a disciplined crisis communications strategy to correct misinformation and rebuild trust across multiple markets.
The housing provider engaged 10to1PR to manage crisis communications and stakeholder messaging, with clear objectives:
Respond effectively to media and elected officials
Correct misinformation and shift media narrative
Strengthen reputation across local communities
Establish crisis protocols for ongoing risk management
10to1PR executed a national crisis communications strategy aligning rapid response, stakeholder engagement, and proactive media outreach.
The Strategy
Developed crisis communication protocols and training for property teams
Prepared responses to legislative and media inquiries
Created fact-based messaging to address misinformation
Launched proactive media outreach highlighting community impact
Coordinated communications with residents and local stakeholders
The Results
Shifted media coverage from negative to more balanced reporting
Secured positive coverage highlighting community investment efforts
Implemented crisis communication framework across all markets
Strengthened relationships with stakeholders and community leaders
