Regional Smart City Leadership Achieved

by Cooper Richardson

Technology

Regional Smart City Leadership Achieved

As smart cities expanded across Greater Phoenix, innovation was happening at the city level, but the region lacked unified recognition as a national leader. The Connective, Metro Phoenix’s smart city consortium, needed a focused thought leadership strategy to position the region as a coordinated force in the industry.

The Connective engaged 10to1PR to develop and execute a national thought leadership campaign, with clear objectives:

  • Position Greater Phoenix as a leading smart region
  • Build awareness of The Connective’s collaborative model
  • Secure media coverage highlighting regional innovation
  • Establish regional leaders as smart city experts

10to1PR executed a national media strategy that aligned industry outreach, executive positioning, and cross-city coordination to elevate the region’s profile.

The Strategy

  • Identified smart city trends and targeted key industry media
  • Developed pitches highlighting regional collaboration
  • Coordinated interviews with leaders across multiple cities
  • Positioned spokespeople as industry experts
  • Targeted top government and technology publications

The Results

  • Coverage secured across 14 leading government technology outlets
  • National media positioned Greater Phoenix as a model smart region
  • Regional leaders quoted as experts in smart city innovation
  • Increased visibility for The Connective and its member cities

Bringing Hospitality Back to CES

by Cooper Richardson

Technology

Bringing Hospitality Back to CES

As Otonomus Hotel prepared to debut as the world’s first AI-powered hotel at CES 2025, the company needed a focused media strategy to turn industry interest into high-value press coverage.

Otonomus Hotel engaged 10to1PR to support its CES debut, with clear objectives:

  • Secure interviews for executive leadership
  • Showcase a new vision for hospitality
  • Engage both AI and hospitality media
  • Build momentum for post-event coverage

10to1PR executed a CES media strategy aligning advance planning, spokesperson preparation, and on-site coordination.

The Strategy

  • Developed pre-, during-, and post-event press materials
  • Prepared spokespeople with targeted messaging
  • Identified and pitched priority media attendees
  • Coordinated scheduled and on-site interviews
  • Facilitated media tours and booth engagement

The Results

  • 15+ interviews secured during CES
  • Coverage with major outlets including Forbes and Fast Company
  • Additional interviews with local and national media
  • Exclusive tours with top-tier outlets
  • 50+ media features following the event

Launching a $72 Million Headquarters

by Cooper Richardson

Transportation

Launching a $72 Million Headquarters

As Master’s Transportation consolidated operations into a new $72 million headquarters, the company needed to maximize media visibility and position itself as a major economic driver in Kansas City.

Master’s Transportation engaged 10to1PR to execute a comprehensive facility launch strategy designed to generate extensive earned coverage and reinforce executive leadership positioning. The objectives were clear:

  • Generate strong local, regional, and national media coverage
  • Position executive leadership as transportation industry authorities
  • Highlight the facility’s scale and economic impact
  • Sustain media momentum beyond the grand opening
  • Amplify hiring and job creation announcements

10to1PR implemented a phased launch strategy that transformed a single event into sustained regional and industry visibility.

The Strategy

  • Executed a pre-launch media strategy to build anticipation and secure early interest
  • Deployed coordinated outreach across local Kansas City outlets, national trade media, and business publications
  • Prepared executive leadership for high-volume television, radio, and print interviews
  • Leveraged facility tours and visual storytelling to showcase scale and operational sophistication
  • Developed economic impact messaging highlighting $72 million investment and 250 job creation

The Results

  • 65+ earned placements across three strategic campaign phases
  • 35+ placements secured within 48 hours of the grand opening
  • Extensive local television coverage across major Kansas City affiliates
  • National trade coverage across transportation and fleet publications
  • Business media coverage reaching economic development audiences
  • Sustained digital reach through national syndication platforms

Building Authority Across Twelve Markets

by Cooper Richardson

Real Estate

Building Authority Across Twelve Markets

As a growing multifamily real estate developer operating across diverse geographic markets, Milhaus needed consistent brand visibility and executive positioning in both local and industry media. Each market required tailored messaging, while the overall brand required cohesive authority.

Milhaus engaged 10to1PR to execute a comprehensive multimarket earned media strategy designed to establish the company as a leading multifamily developer nationwide. The objectives were clear:

  • Generate consistent earned coverage across multiple geographic markets
  • Position executives as multifamily development and opportunity zone experts
  • Showcase diverse property portfolios through targeted local outreach
  • Establish thought leadership through bylined articles and expert commentary
  • Amplify company milestones, awards, and executive recognition across markets

10to1PR implemented a coordinated multimarket strategy that aligned local media dominance with national trade authority, creating sustained visibility across regions and publications.

The Strategy

  • Developed market-specific media strategies across key cities nationwide
  • Executed property-level launch and milestone campaigns to drive local visibility
  • Positioned executive leadership as experts on opportunity zones and multifamily trends
  • Cultivated consistent trade coverage in national multifamily publications
  • Secured recurring local television coverage in priority markets

The Results

  • 150+ earned placements across 12+ geographic markets
  • Business Journal coverage syndicated across 50+ markets
  • Multiple local television segments tied to development milestones
  • Bylined industry articles positioning executives as multifamily authorities
  • Sustained coverage across construction, leasing, and grand opening phases

Shaping Policy Across Eleven States

by Cooper Richardson

Healthcare

Shaping Policy Across Eleven States

As a competing licensure compact advanced nationwide, professional standards and state authority were at risk. The IDDHL Compact required a disciplined public affairs strategy to influence policy across multiple legislatures.

Leading dental industry organizations engaged 10to1PR to develop and execute an earned media and public affairs initiative spanning eleven states, with a clear objective:

  • Build legislative awareness and measurable support
  • Establish the IDDHL Compact as the authoritative model
  • Educate policymakers and industry stakeholders
  • Counter a competing compact advancing nationwide

10to1PR executed a multi-state strategy that aligned data, messaging, and earned media to influence legislative outcomes in real time.

The Strategy

  • Commissioned national polling to shape message development
  • Built customized state-level messaging frameworks
  • Secured earned media in influential policy and industry outlets
  • Prepared spokespeople for legislative hearings and media interviews
  • Coordinated messaging with on-the-ground advocates

The Results

  • 140 earned placements across 11 states
  • First state adoption secured
  • Legislative advancement in multiple chambers
  • Competing compact effectively stalled
  • Polling revealed 82% public support for hands-on testing standards