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10to1PR Shines at PRSA Phoenix’s 2025 Copper Anvil Awards

by Erica

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Nearly 200 of Arizona’s top public relations professionals gathered at the Peoria Sports Complex recently for the annual Copper Anvil Awards hosted by the Public Relations Society of America (PRSA) Phoenix chapter. 10to1PR emerged as a standout winner, taking home multiple prestigious awards that recognized the agency’s strategic approach and creative execution across diverse campaigns. The evening also featured a special highlight as Madeleine Williamson received the Up and Comer Award, celebrating her exceptional contributions to the industry.

Award-Winning Campaigns

The agency’s award-winning work spanned multiple industries and tactics, demonstrating 10to1PR’s versatility and effectiveness. The “Bridging States, Elevating Standards” public affairs campaign for IDDHL Compact positioned it as the superior solution for dental professional mobility while maintaining high standards and state authority. This strategic initiative increased legislative awareness and support across multiple target states.

Family Promise of Greater Phoenix’s Legacy Village project, an innovative container housing community for families experiencing homelessness, received recognition for 10to1PR’s community relations strategy. The campaign highlighted how this first-of-its-kind project provides dignified housing while creating a replicable model for faith communities throughout Arizona.

The Phoenix Veterans Day Parade special event campaign honored seven Grand Marshals, including MLB’s Luis Gonzalez, through coordinated media appearances that generated extensive coverage despite competing with election news. The strategic approach attracted thousands of attendees and created meaningful connections between veterans and the community through personalized storytelling.

Strategic Media Relations

10to1PR also demonstrated exceptional agility with DSV IMS, a global inventory management leader, at Manifest 2025 in Las Vegas. The team secured multiple interviews for DSV IMS executives on the conference floor within just two weeks of beginning the client relationship, resulting in valuable trade show media coverage and industry positioning opportunities.

The agency’s work with Rosendin’s new solar building robot revolutionized the construction industry through a focused launch campaign. Despite being limited to drafting only two press releases, 10to1PR secured 140 stories with such impact that Google’s AI overview cited Rosendin when searching for solar robots as late as July 2025.

Chanen Construction’s 70-year legacy in the Valley was celebrated through a campaign that reinforced the company’s contributions to Arizona’s construction industry. Through strategic reputation and brand management, 10to1PR successfully engaged local media, community leaders, and industry influencers, enhancing the company’s visibility.

Rising Star Recognition

A particular highlight of the evening was Madeleine Williamson’s recognition with the Up and Comer Award. Since joining 10to1PR in January 2023, Williamson has established herself as a dedicated PR professional, earning a series of promotions from Coordinator to PR Executive. She now serves as the client lead for three accounts and a campaign lead on another, while supporting two additional clients. Her pursuit of APR certification, mentorship of colleagues, and leadership on campaigns like the annual kids construction camp demonstrate her commitment to excellence.

Building on Success

These Copper Anvil wins reinforce 10to1PR’s reputation as a leading strategic communications agency in Arizona. The diverse range of successful campaigns showcases the agency’s ability to develop tailored approaches that deliver measurable results across industries. As 10to1PR continues to grow its team and client roster, these awards position the agency for continued success and industry leadership in the coming year.

10 to 1 News

10 to 1 Public Relations Wins Its Third “PR Agency of the Year” Award in 2023

by Erica

10 to 1 Public Relations Wins Its Third “PR Agency of the Year” Award in 2023

Scottsdale-based 10 to 1 Public Relations (10to1PR), a strategic communications firm servicing clients in various industries across the country, has won its third PR Agency of the Year award of 2023. The most recent was awarded at PRSA Phoenix’s annual Copper Anvil Awards held on October 12, 2023, where the company earned six additional awards for successful public relations campaigns and tactics on behalf of its clients including media relations, corporate social responsibility, community relations, internal communications, public affairs, and special events.

Earlier this year, 10to1PR was named PR Agency of the Year by the International Titan Awards, and Mid-Sized PR Agency of the Year by the Bulldog PR Awards which recognizes the top PR agencies across North America. 

“It’s a tribute to our talented staff that their efforts have earned three unique PR Agency of the Year awards within the same year including an international organization, a major national industry award, and now this Phoenix area local award. This further motivates us to continue expanding our reach to serve more clients on a national scale, demonstrating our commitment to delivering strategic communications that exceed our client’s expectations.”

Josh Weiss, President and Founder of 10 to 1 Public Relations

10to1PR was selected as the Agency of the Year due to its overwhelming list of accomplishments on behalf of its clients and its impressive growth in the last few years. 

Other high-profile awards earned by 10to1PR in 2023 include being named to the Inc 5000 America’s Fastest Growing Private Companies List; several awards from Clutch.co; the American Marketing Association Phoenix Chapter’s Spectrum Awards; the Hermes Creative Awards, and others.          

10 to 1 Blog

What’s Next in Public Relations: Four Takeaways from the PRSA Western District Conference

by Erica

What’s Next in Public Relations: Four Takeaways from the PRSA Western District Conference

By: Erica Fetherston, Director, 10 to 1 Public Relations

The PRSA Western District Conference is an annual opportunity for public relations professionals from across the West to gather and discuss opportunities, trends, and challenges within the industry. With this year’s event in Tucson, it was just a short trip down I-10 to immerse myself in everything PR for a few days. 

While there were some incredibly impactful and thought-provoking sessions throughout the conference, there are several key points that stick out to me now that I’ve been back to work for a few days. Here are four things that I’ve been thinking about: 

1. AI will have a huge impact, but we aren’t sure how yet

Everyone is talking about ChatGPT and how it will change the public relations industry forever. We all agree there will be a huge impact as we learn how to leverage this new technology, but there are some major warnings to keep in mind. AI can be a useful tool to spark creativity or help with brainstorming, but it should not be trusted to create original written content that is completely factual and free of bias. Public relations professionals should not fear the integration of AI into our daily lives, as its rise will make our jobs as strategic advisors and critical thinkers will become all the more significant for our clients and organizations. If organizations are going to integrate it into their use, however, they should create clear policies to dictate how it should and can be used. 

2. Understanding and checking biases is constant work

As strategic communicators, it is our daily role to ensure that the messages we are distributing and the language we use avoid bias. Everyone has biases, no matter their experience or background, so the first step is understanding and recognizing what biases we may possess ourselves. Then, we must constantly review our own work and messaging to ensure that our biases do not have a negative impact on our intended goals. One tool we learned about was ‘asset framing,’ or defining by assets rather than deficits, problems, or challenges. Additionally, if we aim to communicate with a specific audience or group that we do not belong to or have experience with, it is recommended to reach out to that group to confirm what kind of language they prefer. This can be helpful as language and preferences are constantly changing, so it is always better to get those confirmations than to make assumptions. 

3. Thought leaders are leveraging LinkedIn more and more 

LinkedIn isn’t just for entry-level job seekers. There are millions of senior-level executives in every imaginable industry on the platform. Increasingly, these executives are using LinkedIn more frequently as part of their thought leadership strategy. They use the platform to share news and insights while engaging with their network to solidify their reputation as a thought leader in the industry. If a robust LinkedIn strategy is not part of your thought leadership campaign, it should be! 

4. Measuring the impact of PR continues to be a challenge

All public relations professionals know the challenge of reporting the impact of public relations wins and campaigns. We may secure an amazing earned media feature in a top-tier outlet for our client or organization, but what is the measurable outcome that we can report? The answer seems to be that it depends on what metrics matter most, and what metrics are achievable. There may not be a one-size-fits-all solution, as measuring impact changes from campaign to campaign or client to client based on the underlying goals. It is important to ask: What metrics matter? What metrics/data do we have access to? 

Many things may change but one thing will be true: Public relations professionals are often at the forefront of periods of transition and innovation due to the nature of our roles and responsibilities. Having to create and execute strategic communications around a global pandemic, social justice movements, an up-and-down economy, and so much more has prepared us to be some of the most adaptable and resilient pros out there. Opportunities like the PRSA Western District Conference only help us stay further ahead of the curve so we can deliver the best possible services to our clients and organizations.