10to1PR Sweeps AMA Phoenix Spectrum Awards Public Relations Category

The American Marketing Association Phoenix chapter named 10to1PR the winner across all four public relations categories at its annual Spectrum Awards. The Scottsdale-based agency earned recognition in the Local PR, National PR, Press Kit and White Paper categories, with each campaign delivering measurable, research-driven results for B2B clients competing in demanding markets.

Local PR Winner: Bringing Semiconductor Careers to Life

ASM, a global semiconductor equipment manufacturer with nearly 50 years of operations in Arizona, needed to build community awareness around workforce development at a critical moment. When SEMICON West came to Phoenix for the first time in its 50-year history, 10to1PR launched a campaign around ASM’s “From Sand to Stars” exhibition at the Arizona Science Center. The campaign secured live segments on all four major Phoenix television stations and earned ASM’s first-ever feature in the Arizona Republic. Coverage reached an estimated 14.4 million people through 30 unique media placements, and more than 7,300 visitors attended the exhibition, including 5,700 students from 50 low-income Phoenix-area schools who attended through ASM-sponsored field trips.

National PR Winner: When Policy Is the Product

Dental industry leaders faced a legislative fight to advance the Interstate Dental and Dental Hygiene Licensure Compact against a competing model. 10to1PR recommended a national poll of 1,863 registered voters to ground the campaign in data. The results were clear: 82% of Americans said dentists should demonstrate practical skills before receiving a license, and 57.1% opposed removing hands-on testing requirements. Those findings shifted the debate from an internal policy dispute to a public-interest story about patient safety and state authority. Louisiana became the first state to adopt the compact. Mississippi passed it through both chambers. Oklahoma advanced it through the House. The campaign secured 145 media placements across nine states, while the competing compact passed in only two of the 18 states where it was introduced.

Press Kit Winner: When Speed Defines Success

Rosendin Electric had four months, one available executive and only two approved press releases to introduce a solar construction robot before a May 2025 deadline. 10to1PR built a press kit that translated a technically complex product into a story about faster installation, improved worker safety and real-world construction expertise. That press kit helped Rosendin secure 140 media stories, nearly triple the original target of 50 placements, and reached an estimated 472 million people. By July 2025, Google’s AI Overview cited Rosendin in solar robot search results, extending the campaign’s impact long after the launch window closed.

White Paper Winner: When Data Leads the Story

JobElephant, a recruitment advertising technology company serving higher education, used five years of proprietary data from more than 1,000 colleges and universities to answer a pressing market question: were DEI hiring trends actually declining? The data told a different story. Diversity advertising increased from 2019 to 2024, and states with DEI-restricting legislation showed only a slight downward trend compared with states without such laws. The resulting white paper earned coverage in University Business, citybiz and Business Intelligence Journal and became a lead generation asset on JobElephant’s website, adding direct business value to the communications effort.

What These Wins Reflect

Each winning campaign replaced assumption with research and produced outcomes with clear business value. For B2B companies evaluating their communications strategy, the results share a consistent message: public relations built on evidence, disciplined messaging and precise execution delivers results that last well beyond the campaign itself.