10 to 1 Blog

Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025

by Erica

Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025

Written by Emily Cardone, Sr. PR Coordinator at 10to1PR

SEMICON West, North America’s premier microelectronics exhibition, made history this October as it moved to Phoenix for the first time in its existence. The Phoenix Convention Center was filled with innovation and excitement as industry leaders gathered to shape the future of semiconductor technology. Among the standout participants were 10to1PR clients ASM and IMS, a DSV division, both making significant impressions.

ASM’s Interactive Exhibition Captivates Families and Children

ASM, a semiconductor equipment company with a nearly 50-year history in Arizona, partnered with the Arizona Science Center to create “From Sand to Stars: A Semiconductor Adventure,” an immersive exhibition that brought the complex world of semiconductor manufacturing to life. Located just across the street from the convention center, the exhibition served as a perfect complement to ASM’s presence on the show floor.

The exhibition made technical concepts into engaging, accessible experiences for industry professionals and the general public alike. Visitors explored interactive displays that demonstrated the journey of semiconductors from raw materials to finished products that power our digital world. The exhibition highlighted ASM’s innovation and commitment to education in the semiconductor field.

The strategic timing of the exhibition, running from September 26 through December 24, 2025, aligned perfectly with SEMICON West’s move to Phoenix. This created a powerful opportunity for ASM to showcase its technology and community commitment to both industry insiders and the broader public during this landmark industry event.

We’ve secured impressive media coverage for the exhibition, with segments appearing on AZFamily, FOX10, and ABC15 reaching thousands of viewers across the Phoenix Valley. A handful of industry reporters also covered the exhibition, spreading awareness throughout the semiconductor sector and highlighting ASM’s commitment to education and community engagement.

ASM’s Industry Party at Arizona Science Center

Our team attended ASM’s exclusive SEMICON West industry party hosted at the Arizona Science Center. The event provided an opportunity to connect with ASM staff from around the world  while enjoying food, drinks, and the immersive exhibition. The Phoenix Mayor delivered remarks alongside ASM’s CEO, highlighting the significance of the semiconductor industry to the region’s economic growth and ASM’s role in fostering innovation and education.

IMS/DSV Secures Key Media Interviews

For the Inventory Management Solutions (IMS) division of global logistics leader DSV, we implemented a focused media relations strategy that positioned the company as an essential partner in semiconductor supply chain management. The team secured multiple interviews with industry publications and mainstream media outlets, highlighting IMS’s innovative approaches to inventory management and logistics solutions specifically tailored for semiconductor manufacturers.

IMS representatives appeared on local FOX10, providing expert commentary about the growing Arizona tech landscape. The media coverage extended beyond television, with our team arranging interviews with several publications like Silicon Semiconductor, Global SMT & Packaging, and more. These opportunities included a 15-minute video segment with a leading industry publication and discussions with both specialized semiconductor media and mainstream national outlets. The team also facilitated a meeting regarding authorship opportunities for the Semiconductor Manufacturing Handbook and the Data Center Handbook, positioning IMS as a key player in the semiconductor supply chain ecosystem.

Learn more about 10to1PR’s strategic approach to leveraging media at industry trade shows.

10 to 1 Blog

Face-to-Face with Journalists: 5 Key Lessons from the Valley Publicity Summit

by Erica

Face-to-Face with Journalists: 5 Key Lessons from the Valley Publicity Summit

Written by Ella Johnson, PR Intern, Fall 2025

I recently attended the 21st annual Valley Publicity Summit, presented by the Society of Professional Journalists and hosted by 10 to 1 Public Relations. It was a great experience to meet PR Professionals and connect with journalists. As a PR Intern, I was able to gain insight into what reporters look for in stories and what grabs their attention.

Attending this event created meaningful connections and established teamwork between PR professionals and reporters. These are the tips and tricks I learned to increase media relations and interpersonal communication skills:

Ella Johnson, 10to1PR Intern

1. Relevance is everything

Each reporter covers a unique beat, and they always keep their audience in mind. Focus on story relevance when pitching reporters. Ensure it’s impactful and aligns with their beat. Reporters prioritize stories with significant impact. Match the right story to the right reporter.

For example, an investigative journalist will want to focus on unsolved crimes in the area. They are in need of expert opinions, such as attorneys and police officers. This type of journalist will be disinterested in a consumer-based pitch or community-oriented stories.

Dig deep into each reporter’s style of writing and the topics they write about. When pitching the right story to the right reporter, it deems you competent and strengthens your relationship with that reporter.

2. A 150-word pitch is a reporter’s dream scenario

Get right to the point when pitching via email. Reporters receive hundreds of emails every day from PR professionals. This is where you can stand out, the word count. Give them enough information to get excited about the story, but do not show them all your cards. 150 words are enough to share the background, why it matters, and a call to action.

Do not overcomplicate the pitch; instead, create a simple, direct idea with a visual, picture, art, or video to help capture the story. Every book needs a creative cover!

3. Learn the transition from small talk to your pitch

Establishing a connection between a reporter’s work and a story you want to pitch can be challenging. There needs to be a natural flow within the face-to-face conversation; asking them questions about their work and the stories they are interested in is a great start. After that, transition into your pitch. Keep it a conversation by asking: “Is this something you would be interested in?” Make the conversation light-hearted by using welcoming body language. Simple gestures such as a smile, a firm handshake, and a relaxed posture create a comfortable environment for the PR pro and the journalist.

30 journalists at the 10to1PR office for the SPJ Valley Publicity Summit

4. Go to as many face-to-face events as possible

In the world of media relations, there are a few opportunities to meet the reporter in person. It is very important to attend events that give you a direct line to them. Within these pitching conversations, there are non-verbal cues such as body language, facial expressions, eye contact, and vocalics that can be received and interpreted. People’s faces are very telling, which helps us understand positive and negative responses in the middle of a conversation.

For example, a reporter slouching in a chair and their eyes wandering indicates boredom. A PR pro can recognize the change in behavior and respond accordingly. A few quick steps can help increase the connection between PR professionals and journalists; start with a compliment, discuss shared experience, show appreciation, introduce a contact, and ask about them.

5. Metric! Metrics! Metrics!

Metrics and statistics are crucial for business writers because they provide concrete evidence that supports claims and arguments, enhancing the credibility of the article. Metrics can be a good way to balance out the human interest and emotional side of your story. Business-to-business reporters utilize metrics to help their readers understand trends and make informed decisions. By highlighting key figures, writers can effectively capture attention and emphasize important points. Statistics stand out in a page full of words!

Click here to learn more about 10to1PR’s media relations expertise.

10 to 1 Blog

Driving Global Coverage: Our PR Strategy for ITS World Congress

by Erica

Driving Global Coverage: Our PR Strategy for ITS World Congress

Written by Morgan Ray, PR Coordinator at 10to1PR

10to1PR partnered with RX Global to manage media relations for ITS World Congress, one of the world’s largest gatherings of intelligent transportation system professionals. The five-day event brought together nearly 600 speakers from around the globe, 6,000+ attendees, and 300 exhibitors to share insights on cutting-edge transportation technologies under the theme “Deploying Today, Empowering Tomorrow.”

Coordinating media for a global conference with attendees from over 50 countries presented both an opportunity and a challenge. Our team leveraged our expertise in trade show PR to create a comprehensive strategy that would generate maximum visibility before, during, and after the event.

Pre-event strategy and prep

Our pre-event strategy focused on building awareness and excitement among key media targets across industry, local, national, and international outlets. We developed a targeted media list that included transportation technology reporters, business journalists, and local Atlanta media interested in the technological innovations, safety advancements, and mobility solutions showcased at the event.

The team executed a multi-phase outreach campaign that resulted in securing over 70 media registrants globally. This success came from personalized pitching that highlighted the most newsworthy aspects of the conference, including tech tours, demonstrations of cutting-edge transportation solutions, and access to industry leaders.

To increase awareness of the event, we researched potential podcast partners and recommended The Transportation Channel to RX Global. This recommendation created the first official podcast partnership of ITS World Congress, establishing a new channel to reach transportation professionals worldwide.

We created press materials including fact sheets and speaker bios for key executives from RX Global and ITS America. Our close coordination with both organizations ensured consistent messaging that aligned with the conference theme and highlighted the most innovative aspects of the event.

On-Site Media Management

The 10to1PR team managed all aspects of media operations during the five-day conference. We organized an exclusive Pen and Pad event with Laura Chace, President & CEO of ITS America, giving journalists direct access to ask questions about the future of intelligent transportation systems and the significance of the technologies on display.

We worked with every type of media outlet to maximize coverage of the event. Our team created a digital briefing directory where media could access exhibitor contact information along with their most recent press releases and media materials. We arranged live television segments for the tech demonstrations with local Atlanta stations and coordinated B-roll opportunities for broadcast media who couldn’t stay for the entire event. The team also coordinated with Atlanta radio stations to arrange phone interviews with industry experts.

The team actively promoted tech tours and demonstrations to attending media, highlighting the real-world applications of the technologies being discussed in the conference sessions. We coordinated with The Transportation Channel, the official podcast provider for the event, to arrange interviews with thought leaders and innovators, extending the reach of the conference content to audiences across multiple digital platforms. 

Tech Tours

The tech tours offered a unique opportunity to showcase real-world applications of intelligent transportation systems. We developed targeted pitches highlighting the most visually compelling and newsworthy aspects of each tour location to attract media coverage.

Media showed particular interest in the Georgia Department of Transportation’s Transportation Management Center and the Curiosity Lab at Peachtree Corners, with its living laboratory for emerging technologies. Our team managed the logistics of transporting journalists to these locations where they could see the technologies in action. These tech tours transformed abstract conference discussions into tangible demonstrations, giving media concrete examples to feature in their coverage.

Post-Event Coverage and Results

The impact of our media strategy continued well beyond the conference dates. Our team monitored and tracked over 100 earned media stories following the event, spanning local Atlanta outlets, national business publications, transportation industry media, and international coverage.

We distributed a post-event press release highlighting key announcements, notable speakers, and technological innovations from the conference. This timely recap provided journalists with the information needed to develop stories even if they couldn’t attend the whole event.

The media coverage captured the conference theme, “Deploying Today, Empowering Tomorrow,” and showcased the technologies presented by exhibitors and speakers. Stories focused on advancements in connected vehicle technology, artificial intelligence applications in transportation, and infrastructure innovations that are reshaping the future of mobility.

10 to 1 Blog

Pitch Perfect: Lessons from ABC15 Media Panel

by Erica

Pitch Perfect: Lessons from ABC15 Media Panel

By Dayja Hernandez-Brown, 10to1PR PR Intern, Fall 2025

Last week, I had the incredible opportunity to attend the PRSA Phoenix x ABC15 media panel with my team at 10to1PR. One of the best parts was getting a behind-the-scenes tour of the newsroom. I was so excited to see where the stories come to life and to meet the people who make it all happen. Hearing directly from reporters and producers gave me a fresh perspective on how stories are chosen, crafted, and shared with the public.

As a PR intern, the event felt like a crash course in what makes a pitch stand out. Here are six key takeaways that have reshaped the way I think about storytelling and media relations:

  1. Lead with the “Why” 

A strong pitch starts with why the story matters, not just what happened. Reporters receive hundreds of emails every day while juggling tight deadlines. If you don’t make the purpose clear right away, your pitch risks getting buried. A compelling “why” shows you understand the audience and the newsroom’s goals. Once you’ve nailed that, layer in the 5 Ws (who, what, where, when, and why) to give the full picture.

  1. Think Local First 

If it impacts the neighborhood, it matters. ABC15 prioritizes hyperlocal stories from everyday people stepping up to community challenges and local trends. In Arizona, for example, weather is a common theme because it affects everyone’s daily life. To strengthen your pitch, tie it to what’s happening in the community or what’s trending that day. Stories that highlight real people and real impact at the local level are far more powerful than chasing broad national headlines.

  1. Positive Stories to Balance the Chaos

News at ABC15 Arizona often focuses on death and destruction. That’s why stories about local heroes, small wins, and inspiring efforts stand out more. Reporters look for feel-good content that brings emotional balance. If a story makes people feel something real, it’s more likely to get picked up.

  1. Offer a Follow-Up Angle

Don’t just pitch a one-and-done story. Reporters love stories that have room to grow. Whether it’s a seasonal twist, a follow-up event, or a community-driven solution, offering a clear “what’s next” makes your pitch more dynamic. For example, if the story starts with a snowboarding accident, the next chapter could explore helmet safety or local policy changes. A built-in follow-up keeps the coverage going and keeps your story top of mind.

  1. Visuals Are Everything

In today’s fast-paced media world, visuals can make or break a pitch. High-quality video, clear b-roll and audio bring stories to life. It’s also important to format content for the right platform such as horizontal videos for broadcast and vertical for digital. In today’s attention economy, a strong visual hook at the start can determine whether a story gets airtime or gets skipped.

  1. Back It Up with Stats

Numbers add credibility. Whether it’s local data, national trends, or original survey results, statistics show why your story matters right now. Reporters need facts to support their coverage, and a strong stat can make your pitch more relevant, urgent, and trustworthy.

This panel reminded me that pitching isn’t just about sharing content, it’s about partnering with journalists to tell stories that matter to the community. I walked away feeling encouraged and more confident about what reporters are looking for and how I can rise to meet those expectations.

As I continue my PR internship, I’m excited to apply these lessons by tying client stories to the local communities they serve, ensuring every pitch adds value to the conversation. Attending this panel gave me practical tools I can bring back to my client work while also pushing me closer to my internship goals of building confidence in pitching and growing my skills in campaign planning. At the end of the day, my goal is to pitch stories that matter to the community, not serve up another cooking segment reporters are tired of seeing.

10 to 1 Blog

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

by Erica

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

10to1PR’s summer media campaigns delivered impressive results across various industries, showcasing our team’s expertise in securing high-impact coverage for our diverse clientele. From technology innovations to community initiatives, our clients made headlines in major publications, demonstrating the power of strategic public relations.

🔋 Technology and Innovation

ITS World Congress took center stage in the Ivory Coast publication Acturoutes, featuring an exclusive interview with ITS America CEO Laura Chace. This coverage highlights the global reach of our clients’ innovations in intelligent transportation systems.

The Dallas Morning News spotlighted Rosendin’s solar robot installer on its front page, emphasizing how this technology reduces worker injury, accelerates renewable energy project construction, and addresses the industry’s workforce shortage.

Traffic Technology Today featured highlights from ITS World Congress 2025, further cementing our client’s position as a leader in transportation technology.

Swisslog Healthcare contributed expert insights to a Canadian outlet, MRO Magazine, discussing the importance of upgrading pneumatics for smarter maintenance in healthcare facilities.

🏢 Business and Real Estate

JobElephant made waves in the recruitment sector, with CEO Michael Ang featured in The Global Recruiter. The company’s 2025 DEI Marketing Report, revealing strategies for diversity recruitment, earned coverage in Staffing Hub.

Avana shared valuable thought leadership on the commercial real estate market, featured in Bisnow’s analysis of banks finding creative ways to manage vintage CRE loans.

Peak Roofing’s acquisition of Skymark Roofing caught the attention of multiple outlets, including Axios, Roofing Contractor, and PE Hub, highlighting the company’s strategic growth.

Milhaus opened luxury apartments in Oklahoma, as reported by Connect CRE. The company also broke ground on the Atheria at West Grove community in McKinney, Texas, covered by Community Impact.

🏗️ Construction and Development

Chanen Construction’s transformation of a Sedona staple into a mountain modern brand was featured in Commercial Construction & Renovation magazine, showcasing the company’s innovative approach to hospitality projects.

Dick Anderson Construction shared insights on successful company meetings, featured in Plumber Magazine, demonstrating thought leadership in team management.

Master’s Transportation made headlines with the announcement of its new headquarters campus, covered by Aftermarket News and the Kansas City Business Journal. The company’s expansion plans, including 250 new jobs, were highlighted in Bus & Motorcoach News.

🚛 Transportation and Logistics

Master’s Transportation contributed a byline article to School Bus Fleet, addressing new EPA derate rules and their impact on school bus maintenance.

The company’s new Parts and Service Department opening was featured in the Kansas City Business Journal, further highlighting their growth and expansion.

🏖️ Community and Tourism

Hansen Super Techs celebrated Mother’s Day with a heartwarming air conditioning giveaway, garnering coverage in HVAC Insider and Contracting Business. This initiative showcased our client’s commitment to community engagement and customer appreciation.

Encantame Resorts earned features in AZCentral and Yahoo Life, spotlighting the best hotels in Puerto Peñasco, Sonora.

Del Llano was showcased in Fox 10 Phoenix‘s “Made in Arizona” segment, highlighting local businesses making an impact.

The Arizona Office of Economic Opportunity provided expert commentary on Arizona’s tech growth in an AZCentral article and appeared on AZFamily to discuss economic trends.

🔜 Looking Ahead

As we move into the fall, 10to1PR continues to build on this summer’s successes. Our team remains committed to delivering impactful media coverage that drives results for our clients across all industries.

For businesses seeking to elevate their media presence and tell their stories effectively, reach out to 10to1PR. Our proven track record speaks for itself, and we’re ready to help you make headlines.

Cross-Industry Success: 10to1PR’s Spring Media Highlights

by Erica

Cross-Industry Success: 10to1PR’s Spring Media Highlights

The Spring season proved to be a stellar time for 10to1PR and our clients. We secured a diverse range of media placements across national, local, and industry-specific outlets. Let’s take a quick tour of some of our top hits:

💼 Business and Industry Buzz

Hospitality Tech highlighted our client’s innovative approach to personalized guest experiences. The Indianapolis Business Journal recognized Brad Vogelsmeier of Milhaus in their prestigious Forty Under 40 list. We dove into the world of private equity with Roofing Contractor Magazine, and celebrated a construction industry leader’s Legacy Award in ENR Southwest.

💡 Tech and Innovation Takeover

PV Magazine USA featured our client’s groundbreaking use of robots in solar module installation. We explored the evolving role of healthcare CISOs with TechTarget, and Smart Cities World covered our client’s automated bus lane enforcement tech in Barcelona.

📺 Local News, Big Impact

Arizona’s Family brought our client’s wearable healthcare tech to viewers across the state. The Phoenix Business Journal announced Hexoskin’s new headquarters, while ReBusiness Online covered a major multifamily property groundbreaking in Ohio.

💰 Financial Insights for the Win

CU Broadcast featured AVANA Companies’ timely webinar series on rising loan delinquencies. Hotel Executive tapped our client for insights on 2025 hotel financing trends, and Middle Market Growth got the scoop on the private credit outlook.

💊 National Health Expertise

Our clients made waves in popular lifestyle publications. Shape Magazine featured one of our clients in their “Best Slippers for Women” roundup, perfect for those cozy work-from-home days. We also got our podiatry experts some love, with WebMD tapping their knowledge on cracked heels and EatingWell showcasing their picks for spring footwear.

From consumer tech to construction, healthcare to hospitality, 10to1PR showcased our ability to secure impactful coverage across a wide spectrum of industries and media types. We’re excited to keep this momentum going throughout 2025!

Want to see your company making headlines? Let’s chat about how 10to1PR can elevate your brand story.

10 to 1 Blog

10to1PR Kicks Off 2025 with Impressive Client Wins Across Diverse Industries

by Erica

10to1PR Kicks Off 2025 with Impressive Client Wins Across Diverse Industries

January proved to be a productive month for 10to1PR as we secured high-profile media placements for our clients across a wide range of industries. From cutting-edge technology to community initiatives, our team’s efforts resulted in coverage from top-tier publications, showcasing the breadth of our expertise and the innovative work of our clients.

💻 Technology and Innovation Take Center Stage

Our tech-savvy clients made waves in various sectors. Fast Company featured a story about an AI-powered hotel coming to Las Vegas, highlighting the future of hospitality. In the healthcare realm, Pharmacy Practice News covered a groundbreaking robotics partnership between Swisslog Healthcare and BD, demonstrating the potential for automation in medical settings. Meanwhile, ENR reported on Rosendin Electric’s deployment of custom robots for solar panel installation, marrying renewable energy with advanced robotics.

🏗️ Real Estate and Development Solutions

The real estate sector saw exciting developments. Scottsdale Progress reported on the opening of indoor pickleball courts, catering to the growing popularity of the sport. Hotel Dive featured an AI lending tool for hotel owners, showcasing innovative financial solutions in the hospitality industry. On the community development front, Good Good Good covered a heartwarming story about shipping container homes for the homeless in Glendale, Arizona, highlighting creative approaches to housing challenges.

🏥 Healthcare and Community Initiatives

Our clients’ commitment to community well-being shone through in several stories. Jewish News reported on local synagogues opening their doors to unsheltered families, demonstrating interfaith cooperation and compassion. Becker’s Dental Review covered a survey revealing patients’ concerns about lowering dental licensing standards, emphasizing the importance of maintaining high-quality healthcare. Arizona’s Family delved into the ongoing fluoride debate in Arizona’s drinking water, sparking important conversations about public health.

👷‍♀️ Driving Economic Growth and Workforce Development

We helped put the spotlight on Arizona’s economic initiatives. The Phoenix Business Journal covered the state’s future research and development investments, pointing to a bright economic outlook. GovTech reported on Arizona’s investment in its cyber workforce, highlighting the state’s commitment to technological advancement and job creation. HR Spotlight featured an article on the importance of DEI and niche recruitment advertising in 2025, reflecting the evolving landscape of workforce management.

These diverse media placements highlight 10to1PR’s ability to secure high-quality coverage across various industries. Our team’s expertise in crafting compelling narratives and identifying newsworthy angles has resulted in impactful stories that resonate with a wide range of audiences. As we move further into 2025, we look forward to continuing our partnerships with innovative clients, sharing their stories, and securing media coverage that makes a difference.

10 to 1 Blog

Otonomus Hotel Scores Big at CES 2025

by Erica

Otonomus Hotel Scores Big at CES 2025

Written by Sofia Ashley, PR Executive at 10to1PR

Otonomus Hotel, the world’s first AI-powered hotel, made a splash at CES 2025, bringing hospitality back to the conference for the first time in five years. Our goal: secure interview opportunities for the Founder and CEO of Otonomus Hotel, Philippe Ziade, at the booth and showcase the future of hospitality.

President Josh Weiss and PR Executive Sofia Ashley at the Otonomus book at CES 2025

Preparation was key. We crafted pre-event, during-event, and post-event press releases, developed talking points, and conducted thorough media training. Our team sifted through over 6,000 media attendees, targeting AI and hospitality reporters to secure interviews.

At CES 2025, we facilitated 15 interviews with Philippe Ziade and other Otonomus Hotel team members, juggling pre-scheduled meetings and impromptu requests from booth visitors. Our on-site coordination ensured smooth interactions with journalists from major outlets like Forbes and Fast Company. We also facilitated exclusive tours on-site at Otonomus Hotel with the BBC and Associated Press.

Otonomus Founder and CEO Philippe Ziade participating in a media interview at CES 2025

The results speak volumes. We completed 15 high-quality interviews, including unexpected opportunities with Vegas PBS and Las Vegas Sun. Reporters showed keen interest in Otonomus’s AI-driven approach to hospitality, setting the stage for extensive post-event coverage, including more than 50 media features and mentions so far. 

This success at CES 2025 highlights our expertise in trade show PR. For more information on how we can elevate your brand at major industry events, visit our trade show services page here.

10 to 1 Blog

We got 29 journalists to visit our office

by Erica

We got 29 journalists to visit our office

Last month, we hosted an event at our offices organized by the Society of Professional Journalists (SPJ). Basically, it’s a once-a-year event where Phoenix area PR folk pay money to SPJ to individually pitch reporters in person various stories on behalf of their clients. Think of it as speed pitching, where each reporter has their own desk and PR folk line up for their three-minute pitch.

PR Pros attend panel presentation with journalists at SPJ Publicity Summit

This year, 29 journalists volunteered to participate and be pitched by several dozen PR professionals. The picture shown is of many of those journalists gathered in our offices a few minutes before the pitching sessions began.

We’re very proud that 10to1PR serves clients across the U.S. and that we work with media across North America- but it felt great contributing to our local Phoenix community (media and PR peers alike). Generating local market media for our clients across the U.S. is a priority for us, and seeing local media up close and in person only rejuvenated our excitement in doing so.

Journalists in attendance at SPJ Publicity Summit

Got a story you think that your local media should care about? Give us a call and let’s chat!

10 to 1 News

10 to 1 PR Sweeps Public Relations Category at American Marketing Association Awards

by Erica

10 to 1 PR Sweeps Public Relations Category at American Marketing Association Awards

10 to 1 Public Relations won all three awards in the public relations category at this year’s American Marketing Association Phoenix Chapter (AMA Phoenix) Spectrum Awards. The Spectrum Awards are the premier marketing awards program in the state and a testament to the incredible talent and groundbreaking campaigns that hail from across Arizona.

10 to 1 PR won all the public relations awards, which recognized developing successful local public relations campaigns, national public relations campaigns, and effective press kits.

Sweeping the public relations category underscores the effectiveness of our mission to dominate local market and national industry media. Thank you to the American Marketing Association for recognizing our teams efforts to create and execute strategic public relations campaigns that deliver meaningful results for our clients.

Josh Weiss, President and Founder, 10 to 1 Public Relations

Here’s a summary of the winning public relations campaigns:

National Public Relations

Category Description: This category honors public relations campaigns that target a national audience and focus on building relationships with national media and influencers.

The Campaign: To meet credit unions’ ever-evolving needs, AVANA Companies launched AVANA CUSO (a Credit Union Service Organization), formerly Extensia Financial, in 2023. 10 to 1 PR was integrated to amplify the rebrand and increase awareness and education on the benefits of the CUSO. This became an opportunity for 10 to 1 PR to establish AVANA CUSO as a leader amongst other CUSOs, educate credit unions looking to partner with a CUSO and attract new partner credit unions.

Results: The goals of placing a story in a national finance outlet, a national credit union outlet, and a local Phoenix outlet were all met. In credit union industry outlets, the AVANA CUSO announcement press release was repurposed and shared in CUInsight and Credit Union Times. The press release announcing the hire of COO Chad Witcher was also repurposed into stories in CUbroadcast and CUInsight. The most successful thing our team achieved was leveraging the partnership between Sunlight FCU and AVANA CUSO. In the credit union industry, our team secured an opportunity to record a podcast episode with a representative from Sunlight FCU and AVANA CUSO on one of the leading credit union industry podcasts, CUbroadcast. The partnership details were discussed in the podcast episode and how AVANA CUSO works to diversify Sunlight FCU’s portfolio outside its local market by still serving low-income populations in particular. Alongside the podcast episode, we secured a story written by a credit union reporter at a national finance publication, American Banker.

Press Kit/Sales Kit

Category Description: This category honors a comprehensive set of materials that support and promote a brand or product to the media. Examples include a press kit for a new product launch or a sales kit for a tourism destination.

The Campaign: A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. ASM contracted with 10 to 1 Public Relations to develop a public relations campaign to share this news of their expansion plans with local, national, and industry media. A large part of this work was creating a press kit for the launch event.

The press kit included the following materials:

  • Fact Sheet – 10 to 1 PR started with the creation of an extensive fact sheet. This allowed 10 to 1 PR to gather all of the most relevant information, key talking points, background and history, and more. 10 to 1 PR was able to confirm accuracy with the client and prioritize they key points.
  • Press Release – 10 to 1 PR then utilized the fact sheet to draft a press release draft that would be shared with media that attended the event as well as those who were out of state or could not attend. This would be a more formal representation of the desired messaging and also include quotes from ASM executives and key community partners.
  • Visuals – 10 to 1 PR was able to secure renderings/images of the new ASM headquarters. This was important to help journalists understand and communicate what the new headquarters would look like for their specific audiences.

Results: 10 to 1 Public Relations was successful in executing the event press kit and exceeding expectations with their public relations campaign to drive stories about ASM’s expansion with local, national, and industry media. 10 to 1 PR generated over 100 media features in national outlets such as the Wall Street Journal, Yahoo!, Reuters, Bloomberg; industry outlets such as Semiconductor Engineering, Semiconductor Digest, Computer World; and local outlets such as all the major local TV stations, local NPR, the Arizona Republic (Arizona’s newspaper of record); and others. These stories were all considered very positive and incorporated ASM’s story into the larger story of economic and technological growth in Arizona and the U.S.

Local Public Relations

Category Description: This category honors public relations campaigns that target a local audience and focus on building relationships with local media and influencers.

The Campaign: In July 2023, Unical Aviation relocated its global corporate headquarters from Los Angeles, California, to Glendale, Arizona. 10 to 1 PR was integrated to amplify the benefits of moving to Arizona and establish Unical Aviation as a leader in the aerospace market.

The objectives of this project included amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. The goals indicated at the beginning of this project included targeting the local Arizona publications to aid in Unical Aviation’s new hiring initiatives and the aviation industry publications to elevate Unical Aviation as a leader in the industry.

Results: For the internal communications strategies, goals and objectives were met, as our customer, vendor, and internal communication documents were shared with the appropriate audiences, assisting in Unical Aviation’s goals of amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market.

Goals and objectives were also met for the external communication strategies, as our team was able to secure media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market, LA Business First, and an industry publication, Connect CRE.