10to1PR Sweeps AMA Phoenix Spectrum Awards Public Relations Category
The American Marketing Association Phoenix chapter named 10to1PR the winner across all four public relations categories at its annual Spectrum Awards. The Scottsdale-based agency earned recognition in the Local PR, National PR, Press Kit and White Paper categories, with each campaign delivering measurable, research-driven results for B2B clients competing in demanding markets.
Local PR Winner: Bringing Semiconductor Careers to Life
ASM, a global semiconductor equipment manufacturer with nearly 50 years of operations in Arizona, needed to build community awareness around workforce development at a critical moment. When SEMICON West came to Phoenix for the first time in its 50-year history, 10to1PR launched a campaign around ASM’s “From Sand to Stars” exhibition at the Arizona Science Center. The campaign secured live segments on all four major Phoenix television stations and earned ASM’s first-ever feature in the Arizona Republic. Coverage reached an estimated 14.4 million people through 30 unique media placements, and more than 7,300 visitors attended the exhibition, including 5,700 students from 50 low-income Phoenix-area schools who attended through ASM-sponsored field trips.
National PR Winner: When Policy Is the Product
Dental industry leaders faced a legislative fight to advance the Interstate Dental and Dental Hygiene Licensure Compact against a competing model. 10to1PR recommended a national poll of 1,863 registered voters to ground the campaign in data. The results were clear: 82% of Americans said dentists should demonstrate practical skills before receiving a license, and 57.1% opposed removing hands-on testing requirements. Those findings shifted the debate from an internal policy dispute to a public-interest story about patient safety and state authority. Louisiana became the first state to adopt the compact. Mississippi passed it through both chambers. Oklahoma advanced it through the House. The campaign secured 145 media placements across nine states, while the competing compact passed in only two of the 18 states where it was introduced.
Press Kit Winner: When Speed Defines Success
Rosendin Electric had four months, one available executive and only two approved press releases to introduce a solar construction robot before a May 2025 deadline. 10to1PR built a press kit that translated a technically complex product into a story about faster installation, improved worker safety and real-world construction expertise. That press kit helped Rosendin secure 140 media stories, nearly triple the original target of 50 placements, and reached an estimated 472 million people. By July 2025, Google’s AI Overview cited Rosendin in solar robot search results, extending the campaign’s impact long after the launch window closed.
White Paper Winner: When Data Leads the Story
JobElephant, a recruitment advertising technology company serving higher education, used five years of proprietary data from more than 1,000 colleges and universities to answer a pressing market question: were DEI hiring trends actually declining? The data told a different story. Diversity advertising increased from 2019 to 2024, and states with DEI-restricting legislation showed only a slight downward trend compared with states without such laws. The resulting white paper earned coverage in University Business, citybiz and Business Intelligence Journal and became a lead generation asset on JobElephant’s website, adding direct business value to the communications effort.
What These Wins Reflect
Each winning campaign replaced assumption with research and produced outcomes with clear business value. For B2B companies evaluating their communications strategy, the results share a consistent message: public relations built on evidence, disciplined messaging and precise execution delivers results that last well beyond the campaign itself.
6,000 Names, One Campaign: What I Learned Leading My First PR Project
Written by Ella Johnson, PR Intern
Some campaigns are about product launches. Some are about grand openings. This one was about honoring lives.
On April 14, 2026, from 8 a.m. to 6 p.m., volunteers gathered around a local community center in Scottsdale to read approximately 6,000 names of Holocaust victims aloud for 10 straight hours. These names represented only one-tenth of 1 percent of the 6 million Jews murdered during the Holocaust. The event was organized by Hana Lange and Frank Lange, with Sheryl Bronkesh, former president of the Phoenix Holocaust Association present to support and engage with the media. The mission was as clear as it was moving: to teach, to remember and to never forget. Helping to turn a statistic into a real person.
As an intern at 10 to 1 Public Relations, I served as client lead for this campaign, with support from other 10to1PR team members. Through this experience, I learned about how to lead a PR campaign from start to finish, client communications and media relations.
Knowing your strengths and constraints
Before any outreach began, the team conducted a SWOT analysis to understand what we were working with. This entails looking at this campaign’s strengths, weaknesses, opportunities, and threats.
Strengths
The strengths included strong community involvement, including middle schoolers from the nearby school. They read the names of the children who lost their lives, educating younger generations about the severity of the Holocaust.
During the event they read approximately 6,000 names which represents only 1/10 of 1% of Jews murdered in the Holocaust. This statistic was impactful and showcased the severity of this tragedy. Certain reporters lean toward stories that incorporate statistics into their pitch. Other reporters appreciate the human element and family engagement within a story. Part of the event was the event volunteers read names of their own family members who perished, giving them back their voice and recognition.
The name-reading event had elements of statistics and community involvement strengthening its chances of securing coverage.
Weaknesses
In recent events, synagogues and Jewish affiliations have been attacked, creating safety concerns for the name-reading event. For this reason, we asked the media to agree to an embargo until after the event had concluded. This was considered a weakness because we could not reveal the location of the event to the media. I had to find ways to work around the security concerns and needed the media to understand why certain information could not be exposed.
Opportunities
This is where researching opportunities comes into play. Sentimental interviews with the organizers and the former president of the Phoenix Holocaust Association, both of whom had parents who survived the Holocaust. This gave us compelling human interest stories to pitch reporters.
Another opportunity that started out as a weakness was the middle schoolers’ participation in the reading. At first, the event organizers were concerned about the sensitivities around having kids on-camera and getting their parents’ permission. However, we saw this as a great visual opportunity that shows how the event educates the younger generation about the Holocaust, in real time. To turn this visual option into a reality, we worked with the school to have the kids’ parents sign media waivers ahead of the event, ensuring we had the right permissions and could include the students in the story.
Threats
The last step is understanding the gravity of the threats in our SWOT analysis. In this instance, the main threat was the possibility of protests, disruptions or even attacks during the reading. As the client lead it was my job to validate the client’s concerns.To alleviate this threat, we directly established the importance of the embargo to the media. I also kept consistent communication with the client via email, phone call, and text. Understanding the client’s concerns and addressing them head on showed him that I am reliable and proactive.
Putting RPIE to Work
Every successful PR campaign follows the RPIE model: research, plan, implement and evaluate.
Research
Research started weeks before the event, learning the history and significance of the event. In my research stage, I learned about the ceremonies performed on Holocaust Remembrance Day, the lighting of the yellow candles, the alarms, and hosting Holocaust survivors to share their stories. Utilizing a quick google search is a great start, but having a conversation with the organizers deepened the core message and led to the planning stage of the process.
During this conversation, I learned that the number of names they will read represents only a small fraction of those who died in the Holocaust. We ended up using this statistic as a compelling hook for our pitches.
Hearing the client’s story and their connection to the event helped me understand the gravity of the name-reading event.
Planning
The planning stage is where the strategy takes shape. Using the research gathered, we identify target audiences and map out the tactics we use to reach them. This includes building a media outreach calendar, coordinating a pre-event site visit and drafting materials such as pitches, follow up emails, media alert, and the post-event press release. We drafted those in advance so approvals would not delay execution. The team also built a targeted media list focused on television and digital reporters whose beats aligned with the community and education story at the heart of this campaign.
Figuring out the distribution schedule was essential to securing coverage. The pitches were sent first to grab the reporter’s attention, next was distributing the media alert, acting as a reminder. The last step is releasing the post-event press release a few days before the event which gave the media outlets all of their essential information.
As part of the planning process, the team visited the venue with the organizers to get a walk-through demonstration of the event.
Implementation
The implementation stage utilizes the materials created from the planning stage; pitches, pre-event media alert and the post-event press release. I followed the media outreach calendar sending the pitches and media alerts to reporters.
One of the tactics used was TV cold calls to television newsdesks; scripts are helpful for explaining the purpose of the call. Consistency is key, continue to follow up with reporters, and show why they need to cover this story.
On the day-of I emailed and called TV newsdesks as a final reminder of the event. Interviewing the organizer and the former president of the Phoenix Holocaust Association separately from the press, collecting visuals, and distributing the media alert and press release made it easier for reporters.
For post-event distribution, I sent the post-event press release alongside visuals and interviews to reporters and their newsdesks. Continued to follow up after the event concluded and pitched the press release to other digital outlets.
Evaluation
The evaluation phase included reporting out our campaign’s results and reflecting on what worked well and areas for improvement for the next campaign.
As for results, I secured coverage from 12News, Jewish News of Greater Phoenix, Signals AZ, Times Media Group, and interest from ABC15.
The evaluation also confirmed what worked in the media campaign. From my perspective TV cold calls and emailing the newsdesks were the most effective tactic. Following up on multiple occasions and collecting essential information such as interviews, quotes, visuals, and b-roll footage for reporters helped with the success of the campaign.
By putting RPIE to work I secured coverage and instilled trust with my client and reporters.
What I learned about Client Communications
Before this event, I was used to being the one getting CC’d on client emails, but for this campaign, I was the client lead and point of contact. Working with the clients taught me that effective communication begins before the first pitch is written. Ask what their preferred way to communicate is — phone, email, or text. This eliminates any miscommunication or confusion. For this client, phone calls were the most effective as we could get direct answers and communicate openly.
Throughout this internship, I have surrounded myself with people who understand PR “lingo” such as a media alert, press release, and the overall process of media relations. By talking with the client, I learned the need to set clear expectations about how media and PR work. Describing the reality about the relationship between PR professionals and the media helped set expectations for the client. A team member at 10to1PR taught me that media relations can be compared to a one-sided friendship sometimes. In which a PR pro will initiate communication first and propose an event, hoping the media will prioritize your event.
Clients care deeply about what they put out into the world. Approvals for the media alert, press release, and visuals took time, not because anyone was difficult, but because this event meant everything to the people who organized it. Understanding that changed how I received feedback. My role was to reduce their stress, accept their direction and help make their vision shine.
What I learned about Media Relations
Reporters receive hundreds of pitches, which means picking the right reporters to pitch matters just as much as writing the pitch itself.
An investigative reporter or a sports journalist will not cover a name-reading ceremony. A community or education reporter will at least open the email if the subject line is right. Targeting the right journalists is step one.The next step is to find two angles that matter most and pitch them with confidence.
I found that the two angles that broke through were the statistics about the 6,000 names read, which represented only one-tenth of 1 percent of the lives lost and the b-roll footage of middle schoolers reading the names of children who perished. Once the angles have been established, it’s time to write the perfect pitch.
The perfect pitch differs for TV reporters compared to digital reporters. For instance when pitching a TV reporter they gravitate towards available visuals to capture their b-roll footage. When pitching to digital reporters focus on interview opportunities, this way they can collect quotes from your interviewee. Both pitches should include a hook, why this matters, and the two angles.
The next step is consistent follow-up and, no, you are not being annoying, you are doing your job. News is constantly changing and priorities change. I learned that nothing is confirmed until the day of the event, and the news cycle changes by the hour. There could be breaking news at the exact time the event starts.
Demonstrating adaptability shows your client and the media that you are a reliable source and a PR professional. That morning, I was still calling TV stations confirming arrival and sent out the last follow up emails before arriving at the site. Once the 12News camera person arrived, priorities shifted to getting them acquainted with the event. In this instance, it was connecting the former President of the Phoenix Holocaust Association and the reporter waiting to interview her.
As the event proceeded, I captured my own visuals, conducted interviews, and gathered quotes to distribute afterward. This is ideal for reporters who are unable to attend the event in person. Stepping into the role of a one-person production team when the story demands it.
What I learned about myself
During the process, I learned what I can control and what I cannot control. I cannot control whether a reporter shows up, but I can control my actions to get them to show up. Picking the right media targets and tailoring my pitches to reporters ensures I’m doing what I can to make the event interesting and newsworthy for them personally. I can also control my demeanor and preparation for the arrival of reporters. I am a helping hand for the client and the media to connect with one another.
I also learned TV cold calls are not as scary as I anticipated. A clear script and two strong angles are enough to hold a conversation and spread the word about an upcoming event. The most important lesson from this campaign: When I am calm, my client is calm. That is not a small thing.
It is important to show your support at the event you’re covering. By listening to the names read, I felt the realness and tragedy of the lives lost. This event is emotional for the community and the client. I learned that emotional support, even if it’s silent, demonstrates that this is not a transactional relationship, but one of support and caring about telling the story the way they want it told..
What I Will Apply to My Next Campaign
For future campaigns involving embargoed media or location privacy, I want to connect directly with venue leadership weeks before the event to ensure everyone is aligned before cameras arrive. It is better to over communicate then have someone left in the dark.
I want to also implement spokesperson preparation into every campaign plan as a required step. Some people are confident and composed in front of a camera, ready to relay their story. That is not always the case, and preparing talking points can be the difference between a good interview and a great one. Setting up a dedicated practice session ahead of an interview can bring the entire experience to a new level for the spokesperson and for the story.
Every one of those lessons traces back to the weight of what this campaign represented.
Six thousand names were read aloud on April 14, 2026. Each one represented a life. Each one deserved to be remembered. Helping ensure the world heard them is the kind of work that puts everything into perspective. That responsibility will shape every campaign I take on from here.
Q1 Momentum: 10to1PR Clients Lead Industry Conversations
The first quarter of 2026 delivered strong media results for 10to1PR clients across diverse sectors. Our team secured coverage in national publications, industry trade journals, and local outlets, positioning our clients as thought leaders and innovators. Here’s a snapshot of our top Q1 achievements:
💡 Healthcare and Technology Advances
RX Insider showcased Swisslog Healthcare’s new Motif tabletop packager, expanding their pharmacy automation offerings.
Medical device innovation earned attention from Citeline Insights, which explored how simplified design helps medical devices reach more patients.
KUNM covered healthcare compacts addressing dental shortages, while Canadian Health Industry News featured an exclusive distribution agreement for revolutionary body-powered hand technology.
🏗️ Construction and Development Stories
Bus & Motorcoach News honored Master’s Transportation for their Kansas City headquarters investment and job creation initiatives.
The roofing industry showed its community spirit as Roofing Contractor covered Action Roofing’s partnership with the Miami Dolphins to provide a free roof to a veteran.
Your Valley featured a former electrician launching a foundation to give back to the industry, while Midwest Contractor News highlighted Helix Electric’s $5,000 donation to veterans.
📺 Local News Impact
ABC15 reported on DSV’s construction of their regional headquarters in Mesa, with additional coverage from the Phoenix Business Journal.
KTAR covered valley homelessness initiatives, while North Central News highlighted grant funding for memory care training.
💰 Real Estate and Finance Excellence
CU Times featured six strategies for managing distressed commercial real estate. Alternative Credit Investor announced the Alternative Credit Awards shortlist recognition.
Arizona’s economic landscape took center stage as our clients provided expert commentary on key trends. The Arizona Republic featured analysis on the state’s steady job growth despite a slower pace in 2025. Axios Phoenix highlighted unemployment trends, while another Arizona Republic piece explored how AI and bankruptcy impact the state’s employment landscape.
The Phoenix Business Journal showcased cross-industry collaboration driving Arizona’s economy, demonstrating our clients’ role in fostering business connections.
📈 Thought Leadership Wins
PI World featured insights on direct mail’s resurgence in a digital world. HR Spotlight published a byline from David Kolbe, while In Business Phoenix announced Arizona Builders Alliance’s new board chairman.
The first quarter of 2026 demonstrated our clients’ expertise across construction, healthcare, technology, and finance. These placements reinforce their positions as industry leaders while building credibility with key audiences.
Ready to amplify your brand’s voice? Connect with 10to1PR to discover how strategic media relations can elevate your business.
Breaking Ground: How PR Teams Turn Construction Milestones into Brand-Building Moments
By Ella Johnson, PR Intern
What is a groundbreaking ceremony?
Groundbreaking ceremonies mark significant milestones in corporate expansion and community development. These events bring together stakeholders, employees, local officials, and media to celebrate new investments and partnerships. Company leaders use the occasion to recognize key contributors and share their vision for the project’s impact on the local economy and workforce.
The ceremony serves multiple purposes beyond celebration. It demonstrates corporate commitment to a community, introduces company values to new neighbors, and provides transparency about upcoming construction timelines.
Local officials often participate to highlight economic development benefits, while employees gain insight into their company’s growth trajectory. Media outlets cover these events to report on economic development, job creation, and business expansion news that affects their communities.
From my perspective:
PR plays an important role in gathering media coverage for a groundbreaking ceremony. As a PR intern at 10to1PR, I got to witness firsthand how a public relations team brings this all together. I attended the DSV groundbreaking ceremony that celebrated the new facility that would house all divisions of the company. DSV is a 10to1PR client that focuses on logistics and global transportation.
Our PR team was in charge of contacting various media outlets to attend the event and helping media get situated once they arrived. To help prep spokespeople for interviews and keep messaging consistent, the PR team drafts talking points, strategically telling a complete story about the project.
I got to see the payoff of planning, the engagement during the event, and how the media plays into groundbreaking ceremonies. Watching our public relations team in action taught me that detail-oriented planning goes a long way. They guided reporters to the best spots for photos and handled the media throughout the event.
The goal is to create excitement about what’s coming while showing respect for the community you’re joining. When it works, everyone walks away understanding why this matters.
The PR playbook
PR professionals orchestrate the media outreach and craft a story that makes groundbreaking ceremonies newsworthy. Their work starts weeks before anyone picks up a shovel.
10to1PR team members targeted specific media that would align with the reporter’s specific beat. For DSV’s ceremony, the team focused on supply chain reporters who understand warehouse and logistics stories. They reached out to Mesa-area outlets for local coverage and business reporters specializing in real estate and semiconductor growth.
The outreach timeline follows a proven pattern. Media alerts go out two weeks before the event. Follow-up phone calls explain the news value and logistics. The team makes additional calls leading up to the ceremony, including check-ins the afternoon before and morning of. After the event, our team distributed the press release for DSV showcasing the value of the groundbreaking ceremony.
Flexibility matters on event day. Reporters cancel when bigger stories break. Others arrive unexpectedly after hearing about the event. PR pros juggle these changes while keeping the program on schedule and ensuring every outlet gets story material.
Increasing Brand Value through Media Outreach
Our PR team knows that meticulous preparation, strategic planning, and real-time adjustments separate memorable brand moments from forgettable photo ops.
The next time your company breaks ground on a new facility, remember what makes these events work. Target the right reporters who care about your industry and location. Start your outreach early and follow up consistently. Plan for the unexpected on event day.
Master these fundamentals, and you’ll turn every construction milestone into a celebration that strengthens relationships and builds lasting brand value. The stakeholders, employees, and community partners will notice the difference between a rushed announcement and a thoughtfully executed event that tells your company’s growth story.
From groundbreaking headquarters openings to heartwarming veteran support initiatives, our team delivered exceptional results across diverse industries in 2025. These campaigns showcase our ability to generate meaningful media coverage, position clients as industry leaders, and create lasting community impact. Each success story represents our commitment to strategic communication that drives real-world results for our clients while making a difference in the communities they serve.
Here are 15 of our favorite PR campaigns from 2025:
1. Master’s Transportation: $72 Million Headquarters Grand Opening
Campaign Focus: Generate awareness and media attention for Master’s Transportation’s new $72 million headquarters in Kansas City, MO Objectives: Secure local and national media coverage highlighting the headquarters’ significance to the community, regional economy, and transportation industry Results: 40+ media placements across television, local news outlets, business publications, and industry trade media, featuring in-depth interviews with the CEO and key executives. Coverage included KMBC, KCTV, and KSHB, providing comprehensive visibility across multiple platforms. Why We Loved It: Celebrating this milestone onsite with our clients and witnessing their long-anticipated vision come to life. The grand opening represented years of planning and investment in the Kansas City community. Read More:https://www.kmbc.com/article/kc-bus-company-expansion-world-cup-2026/68122003
2. ITS World Congress: Global Transportation Innovation Showcase
Campaign Focus: Elevate international and local awareness of the Intelligent Transportation Society’s World Congress in Atlanta, Georgia, highlighting innovations shaping the future of intelligent transportation Objectives: Strategically engage international, national, and local media outlets to drive attendance, coverage, and visibility for cutting-edge transportation technologies and industry advancements Results: Generated 200+ media features worldwide across print, digital, television, radio, and podcasts, successfully amplifying the event’s global impact and showcasing next-generation transportation solutions Why We Loved It: Collaborating with international journalists, coordinating dynamic television interviews and live demonstrations of transformative transportation technologies. Atlanta News First coverage of technology to protect first responders was particularly impactful. Read More:https://www.atlantanewsfirst.com/2025/08/26/new-technology-protect-first-responders-display-world-congress-center/
3. Milhaus: Opportunity Zone Thought Leadership
Campaign Focus: Position Milhaus executive Brad Vogelsmeier as a thought leader and expert in Opportunity Zones Objectives: Establish expertise in Opportunity Zones among industry peers and highlight Milhaus’s successful multifamily development strategy Results: Featured 1600+ word byline article in highly respected Urban Land Magazine, including photos of five beautiful Milhaus properties including Northbend, Arrello, and Ora developments Why We Loved It: The article not only positioned Brad and Milhaus as experts in Multifamily Development and Opportunity Zones but also showcased their portfolio through high-quality property photography that demonstrated their design excellence Read More:https://urbanland.uli.org/capital-markets-and-finance/whats-next-for-opportunity-zones-a-brighter-future-for-u-s-multifamily-development
4. JobElephant: Human Touch in AI Recruiting
Campaign Focus: Highlight the critical role of emotional intelligence in modern recruitment despite AI advancements in the hiring landscape Objectives: Position JobElephant as a strategic voice in the future of recruiting that recognizes both AI’s power and limitations while enhancing credibility with HR and talent acquisition professionals Results: Byline article in Staffing Hub featuring their Talent Acquisition team, differentiating the brand from competitors focused solely on automation and reinforcing their commitment to a balanced approach Why We Loved It: Successfully amplifying the message that human relationships and judgment remain essential to hiring success, helping JobElephant stand out in a crowded recruiting-software market dominated by AI promises Read More: https://staffinghub.com/guest-posts/ai-moves-fast-but-emotional-intelligence-wins-the-recruiting-game/
5. Action Roofing Services: Veterans Day Giveaway
Campaign Focus: Highlight Florida’s strong veteran community through roof giveaways in Tampa and Gainesville Objectives: Secure local media coverage emphasizing community support for veterans during Veterans Day celebrations Results: For Tampa, surprised a retired Navy SEAL with WFLA Tampa Channel 8 and WFTS Tampa Bay 28 attending, generating 10 TV segments and 5 online features. For Gainesville, surprised an active duty servicemember with WCJB-TV, WUFT-TV, and Mainstreet Daily News attending, resulting in 3 TV segments and 6 online features. Why We Loved It: The whole process of identifying and partnering with a passionate nonprofit dedicated to veterans, capturing genuine surprise reactions on video, and contributing to the veteran community through months of planning and hard work Read More:https://www.tampabay28.com/news/region-pinellas/navy-veteran-gets-free-roof-repair-ahead-of-veterans-day
6. FirstBank: Acts of Goodness Stadium Tour
Campaign Focus: Connect young fan Everett with the Arizona Cardinals and highlight FirstBank’s community giving initiatives Objectives: Secure a Cardinals stadium tour opportunity and local media coverage to support Everett’s story and FirstBank’s community involvement Results: Arranged a State Farm Stadium tour complete with a signed AZ Cardinals football and new football gear. Media coverage included an exclusive with AZ Family that aired 4 times plus 5 additional stories in local digital publications. Why We Loved It: Seeing how our PR efforts made a direct impact on Everett’s life and helping share his story with local publications to support his GoFundMe campaign for a new prosthetic foot Read More:https://www.azfamily.com/2025/05/19/teen-athlete-shooting-survivor-gets-vip-tour-state-farm-stadium/
7. Arizona Office of Economic Opportunity: Workforce Summit 2025
Campaign Focus: Secure media coverage for Arizona’s Workforce Summit while creating online dialogues about workforce development Objectives: Generate media coverage, create online dialogue, and ensure cohesive messaging throughout all external communications and Summit programming Results: Secured media partnerships with AZFamily and Phoenix Business Journal, boosting credibility and exposure while engaging local media in dialogues about workforce development’s importance to families and businesses. Live social media updates extended the conversation months beyond the event. Why We Loved It: Reading positive attendee feedback and bringing the Summit to a broader audience through television appearances, including OEO’s director explaining the Summit’s impact for families on Good Morning Arizona.
8. Partnership for Economic Innovation: Innovation Summit 2025
Photo by Jaron Quach
Campaign Focus: Promote PEI’s Celebrating Innovation Summit as a gathering of public and private sector leaders across diverse industries Objectives: Highlight Arizona’s innovation ecosystem through pre and post-event coverage and amplify enthusiasm through social media Results: Secured strong pre and post-event coverage highlighting key Summit themes while driving a remarkable 748.1% increase in social media impressions through strategic content Why We Loved It: Working directly with PEI board members as spokespeople for championing innovation, particularly securing the impactful interview on PBS Horizon, a respected local public affairs program Read More: https://azpbs.org/horizon/2025/11/arizona-innovation-summit-high-tech-future/
9. ASM: From Sand to Stars Exhibition
Campaign Focus: Amplify ASM’s “From Sand to Stars” exhibition at Arizona Science Center and field trip sponsorship program Objectives: Build awareness for semiconductor careers among Arizona students using SEMICON West 2025 as a launching pad for securing local and industry news coverage Results: Secured on-site interviews with all 4 local Phoenix market TV stations, built relationships with top technology industry reporters, and ensured ASM’s voice was included in an Arizona Republic article about semiconductor workforce development Why We Loved It: This marked the first time ASM was featured in a local television station live shot in the company’s nearly 50-year history in Arizona, using the exhibition as an effective platform to introduce ASM to a broader audience Read More: https://www.fox10phoenix.com/video/1720521
10. AVANA Companies: India Market Expansion
Campaign Focus: Announce AVANA Companies’ expansion of lending services to India as part of their global private debt commercial lending and investment ecosystem Objectives: Secure coverage while explaining to US commercial real estate and hospitality investors why India’s small business market presents valuable investment opportunities Results: Over 36 features across Indian media and US commercial real estate, hospitality, investment, and business trade publications, demonstrating our ability to translate the story’s importance across different audiences in the context of globalization, private credit growth, and hospitality industry resilience Why We Loved It: Securing our first-ever feature in the Indian market with The Economic Times, one of the region’s most respected business news outlets and the world’s second-most widely read English-language business newspaper Read more: https://economictimes.indiatimes.com/tech/startups/avana-promises-25-million-india-investment-after-nbfc-licence-from-rbi/articleshow/123167029.cms
11. AADB: IDDHL Compact Success
Campaign Focus: Position the Interstate Dental & Dental Hygiene Licensure Compact as the superior solution for dental professional mobility Objectives: Generate awareness among state legislators, build support for adoption in target states, and educate key stakeholders about the IDDHL Compact’s benefits over the competing CSG compact Results: Secured positive media coverage in 9 target states with 14 total media placements including op-eds, news articles, and industry features. Louisiana became the first state to adopt the IDDHL Compact, Mississippi passed it through both chambers, Oklahoma passed it through the House, and Pennsylvania and Massachusetts actively considered it. The campaign successfully stalled the competing CSG compact, which despite being introduced in 18 states, only passed in two. Why We Loved It: Turning compelling data into persuasive messaging that resonated with multiple stakeholders, particularly the finding that 82% of Americans want dentists to demonstrate practical skills before receiving a license, which proved decisive in legislative discussions Read More: https://www.rdhmag.com/career-profession/news/55307965/the-interstate-dental-dental-hygiene-licensure-compact-gains-momentum
12. Jack Rabbit Air and Plumbing: Brown Friday Campaign
Campaign Focus: Demonstrate expertise with home plumbing issues that many people experience following Thanksgiving holiday Objectives: Position Jack Rabbit as an expert resource for common post-Thanksgiving plumbing problems Results: Secured and completed an interview with FOX LIVE Now, the national streaming channel for FOX News on the Wednesday before Thanksgiving. The interview aired on local stations nationwide and on the national streaming channel 4 times on Thanksgiving Day. Why We Loved It: The Jack Rabbit team was extremely busy that day with all their plumbers on service calls, but they remained relentless until they found the perfect spokesperson for the interview Watch the Clip
13. Family Promise of Greater Phoenix: A/C Donation Drive
Campaign Focus: Raise awareness for an air conditioning outage at Family Promise facilities and secure donations Objectives: Generate community support to address an urgent cooling need during Arizona’s summer heat Results: Secured $20,000 in monetary donations and prompted multiple air conditioning companies to reach out offering free replacement services Why We Loved It: What began as an unexpected crisis transformed into an incredible victory. An A/C outage in the Arizona summer presented a serious challenge, but the community’s quick and heartfelt response demonstrated remarkable generosity Watch the clip
Campaign Focus: Amplify Helix’s corporate responsibility initiatives and awareness within the San Diego community Objectives: Generate media coverage for Helix’s donation event as part of their 40th anniversary celebration Results: Secured 3 industry articles and 6 features from local publications, including the San Diego Business Journal and the Times of San Diego Why We Loved It: This marked Helix’s first media stunt event. The Helix team worked tirelessly to ensure the event went as planned, creating a genuine surprise moment for the nonprofit recipients Read More:https://timesofsandiego.com/business/2025/12/06/sd-nonprofits-and-community-groups-spread-holiday-cheer-across-the-region/
15. Otonomus Hotel: CES 2025 Exhibition
Campaign Focus: Secure interview opportunities for the leadership team at Otonomus Hotel as the only hotel exhibiting at CES 2025 Objectives: Generate media coverage highlighting Otonomus as an innovative AI-powered hospitality concept Results: Secured 15 interview opportunities, resulting in over 50 features from industry, local, and national publications, including the Associated Press, BBC, Forbes, Fast Company, and more Why We Loved It: Taking on the challenge of being the only hotel at a consumer technology show allowed us to get creative by offering exclusive tours to top-tier media attending the show, giving them a glimpse of the first AI-powered hotel before it opened to the public Read More: https://www.fastcompany.com/91259781/an-ai-powered-hotel-is-coming-to-las-vegas
…and so much more! That’s a wrap on 2025, and we’re already planning for hitting the ground running in 2026.
Strategic PR Elevates Semiconductor Leaders at SEMICON West 2025
Written by Emily Cardone, Sr. PR Coordinator at 10to1PR
SEMICON West, North America’s premier microelectronics exhibition, made history this October as it moved to Phoenix for the first time in its existence. The Phoenix Convention Center was filled with innovation and excitement as industry leaders gathered to shape the future of semiconductor technology. Among the standout participants were 10to1PR clients ASM and IMS, a DSV division, both making significant impressions.
ASM’s Interactive Exhibition Captivates Families and Children
ASM, a semiconductor equipment company with a nearly 50-year history in Arizona, partnered with the Arizona Science Center to create “From Sand to Stars: A Semiconductor Adventure,” an immersive exhibition that brought the complex world of semiconductor manufacturing to life. Located just across the street from the convention center, the exhibition served as a perfect complement to ASM’s presence on the show floor.
The exhibition made technical concepts into engaging, accessible experiences for industry professionals and the general public alike. Visitors explored interactive displays that demonstrated the journey of semiconductors from raw materials to finished products that power our digital world. The exhibition highlighted ASM’s innovation and commitment to education in the semiconductor field.
The strategic timing of the exhibition, running from September 26 through December 24, 2025, aligned perfectly with SEMICON West’s move to Phoenix. This created a powerful opportunity for ASM to showcase its technology and community commitment to both industry insiders and the broader public during this landmark industry event.
We’ve secured impressive media coverage for the exhibition, with segments appearing on AZFamily, FOX10, and ABC15 reaching thousands of viewers across the Phoenix Valley. A handful of industry reporters also covered the exhibition, spreading awareness throughout the semiconductor sector and highlighting ASM’s commitment to education and community engagement.
ASM’s Industry Party at Arizona Science Center
Our team attended ASM’s exclusive SEMICON West industry party hosted at the Arizona Science Center. The event provided an opportunity to connect with ASM staff from around the world while enjoying food, drinks, and the immersive exhibition. The Phoenix Mayor delivered remarks alongside ASM’s CEO, highlighting the significance of the semiconductor industry to the region’s economic growth and ASM’s role in fostering innovation and education.
IMS/DSV Secures Key Media Interviews
For the Inventory Management Solutions (IMS) division of global logistics leader DSV, we implemented a focused media relations strategy that positioned the company as an essential partner in semiconductor supply chain management. The team secured multiple interviews with industry publications and mainstream media outlets, highlighting IMS’s innovative approaches to inventory management and logistics solutions specifically tailored for semiconductor manufacturers.
IMS representatives appeared on local FOX10, providing expert commentary about the growing Arizona tech landscape. The media coverage extended beyond television, with our team arranging interviews with several publications like Silicon Semiconductor, Global SMT & Packaging, and more. These opportunities included a 15-minute video segment with a leading industry publication and discussions with both specialized semiconductor media and mainstream national outlets. The team also facilitated a meeting regarding authorship opportunities for the Semiconductor Manufacturing Handbook and the Data Center Handbook, positioning IMS as a key player in the semiconductor supply chain ecosystem.
Face-to-Face with Journalists: 5 Key Lessons from the Valley Publicity Summit
Written by Ella Johnson, PR Intern, Fall 2025
I recently attended the 21st annual Valley Publicity Summit, presented by the Society of Professional Journalists and hosted by 10 to 1 Public Relations. It was a great experience to meet PR Professionals and connect with journalists. As a PR Intern, I was able to gain insight into what reporters look for in stories and what grabs their attention.
Attending this event created meaningful connections and established teamwork between PR professionals and reporters. These are the tips and tricks I learned to increase media relations and interpersonal communication skills:
Ella Johnson, 10to1PR Intern
1. Relevance is everything
Each reporter covers a unique beat, and they always keep their audience in mind. Focus on story relevance when pitching reporters. Ensure it’s impactful and aligns with their beat. Reporters prioritize stories with significant impact. Match the right story to the right reporter.
For example, an investigative journalist will want to focus on unsolved crimes in the area. They are in need of expert opinions, such as attorneys and police officers. This type of journalist will be disinterested in a consumer-based pitch or community-oriented stories.
Dig deep into each reporter’s style of writing and the topics they write about. When pitching the right story to the right reporter, it deems you competent and strengthens your relationship with that reporter.
2. A 150-word pitch is a reporter’s dream scenario
Get right to the point when pitching via email. Reporters receive hundreds of emails every day from PR professionals. This is where you can stand out, the word count. Give them enough information to get excited about the story, but do not show them all your cards. 150 words are enough to share the background, why it matters, and a call to action.
Do not overcomplicate the pitch; instead, create a simple, direct idea with a visual, picture, art, or video to help capture the story. Every book needs a creative cover!
3. Learn the transition from small talk to your pitch
Establishing a connection between a reporter’s work and a story you want to pitch can be challenging. There needs to be a natural flow within the face-to-face conversation; asking them questions about their work and the stories they are interested in is a great start. After that, transition into your pitch. Keep it a conversation by asking: “Is this something you would be interested in?” Make the conversation light-hearted by using welcoming body language. Simple gestures such as a smile, a firm handshake, and a relaxed posture create a comfortable environment for the PR pro and the journalist.
30 journalists at the 10to1PR office for the SPJ Valley Publicity Summit
4. Go to as many face-to-face events as possible
In the world of media relations, there are a few opportunities to meet the reporter in person. It is very important to attend events that give you a direct line to them. Within these pitching conversations, there are non-verbal cues such as body language, facial expressions, eye contact, and vocalics that can be received and interpreted. People’s faces are very telling, which helps us understand positive and negative responses in the middle of a conversation.
For example, a reporter slouching in a chair and their eyes wandering indicates boredom. A PR pro can recognize the change in behavior and respond accordingly. A few quick steps can help increase the connection between PR professionals and journalists; start with a compliment, discuss shared experience, show appreciation, introduce a contact, and ask about them.
5. Metric! Metrics! Metrics!
Metrics and statistics are crucial for business writers because they provide concrete evidence that supports claims and arguments, enhancing the credibility of the article. Metrics can be a good way to balance out the human interest and emotional side of your story. Business-to-business reporters utilize metrics to help their readers understand trends and make informed decisions. By highlighting key figures, writers can effectively capture attention and emphasize important points. Statistics stand out in a page full of words!
Driving Global Coverage: Our PR Strategy for ITS World Congress
Written by Morgan Ray, PR Coordinator at 10to1PR
10to1PR partnered with RX Global to manage media relations for ITS World Congress, one of the world’s largest gatherings of intelligent transportation system professionals. The five-day event brought together nearly 600 speakers from around the globe, 6,000+ attendees, and 300 exhibitors to share insights on cutting-edge transportation technologies under the theme “Deploying Today, Empowering Tomorrow.”
Coordinating media for a global conference with attendees from over 50 countries presented both an opportunity and a challenge. Our team leveraged our expertise in trade show PR to create a comprehensive strategy that would generate maximum visibility before, during, and after the event.
Pre-event strategy and prep
Our pre-event strategy focused on building awareness and excitement among key media targets across industry, local, national, and international outlets. We developed a targeted media list that included transportation technology reporters, business journalists, and local Atlanta media interested in the technological innovations, safety advancements, and mobility solutions showcased at the event.
The team executed a multi-phase outreach campaign that resulted in securing over 70 media registrants globally. This success came from personalized pitching that highlighted the most newsworthy aspects of the conference, including tech tours, demonstrations of cutting-edge transportation solutions, and access to industry leaders.
To increase awareness of the event, we researched potential podcast partners and recommended The Transportation Channel to RX Global. This recommendation created the first official podcast partnership of ITS World Congress, establishing a new channel to reach transportation professionals worldwide.
We created press materials including fact sheets and speaker bios for key executives from RX Global and ITS America. Our close coordination with both organizations ensured consistent messaging that aligned with the conference theme and highlighted the most innovative aspects of the event.
On-Site Media Management
The 10to1PR team managed all aspects of media operations during the five-day conference. We organized an exclusive Pen and Pad event with Laura Chace, President & CEO of ITS America, giving journalists direct access to ask questions about the future of intelligent transportation systems and the significance of the technologies on display.
We worked with every type of media outlet to maximize coverage of the event. Our team created a digital briefing directory where media could access exhibitor contact information along with their most recent press releases and media materials. We arranged live television segments for the tech demonstrations with local Atlanta stations and coordinated B-roll opportunities for broadcast media who couldn’t stay for the entire event. The team also coordinated with Atlanta radio stations to arrange phone interviews with industry experts.
The team actively promoted tech tours and demonstrations to attending media, highlighting the real-world applications of the technologies being discussed in the conference sessions. We coordinated with The Transportation Channel, the official podcast provider for the event, to arrange interviews with thought leaders and innovators, extending the reach of the conference content to audiences across multiple digital platforms.
Tech Tours
The tech tours offered a unique opportunity to showcase real-world applications of intelligent transportation systems. We developed targeted pitches highlighting the most visually compelling and newsworthy aspects of each tour location to attract media coverage.
Media showed particular interest in the Georgia Department of Transportation’s Transportation Management Center and the Curiosity Lab at Peachtree Corners, with its living laboratory for emerging technologies. Our team managed the logistics of transporting journalists to these locations where they could see the technologies in action. These tech tours transformed abstract conference discussions into tangible demonstrations, giving media concrete examples to feature in their coverage.
Post-Event Coverage and Results
The impact of our media strategy continued well beyond the conference dates. Our team monitored and tracked over 100 earned media stories following the event, spanning local Atlanta outlets, national business publications, transportation industry media, and international coverage.
We distributed a post-event press release highlighting key announcements, notable speakers, and technological innovations from the conference. This timely recap provided journalists with the information needed to develop stories even if they couldn’t attend the whole event.
The media coverage captured the conference theme, “Deploying Today, Empowering Tomorrow,” and showcased the technologies presented by exhibitors and speakers. Stories focused on advancements in connected vehicle technology, artificial intelligence applications in transportation, and infrastructure innovations that are reshaping the future of mobility.
By Dayja Hernandez-Brown, 10to1PR PR Intern, Fall 2025
Last week, I had the incredible opportunity to attend the PRSA Phoenix x ABC15 media panel with my team at 10to1PR. One of the best parts was getting a behind-the-scenes tour of the newsroom. I was so excited to see where the stories come to life and to meet the people who make it all happen. Hearing directly from reporters and producers gave me a fresh perspective on how stories are chosen, crafted, and shared with the public.
As a PR intern, the event felt like a crash course in what makes a pitch stand out. Here are six key takeaways that have reshaped the way I think about storytelling and media relations:
Lead with the “Why”
A strong pitch starts with why the story matters, not just what happened. Reporters receive hundreds of emails every day while juggling tight deadlines. If you don’t make the purpose clear right away, your pitch risks getting buried. A compelling “why” shows you understand the audience and the newsroom’s goals. Once you’ve nailed that, layer in the 5 Ws (who, what, where, when, and why) to give the full picture.
Think Local First
If it impacts the neighborhood, it matters. ABC15 prioritizes hyperlocal stories from everyday people stepping up to community challenges and local trends. In Arizona, for example, weather is a common theme because it affects everyone’s daily life. To strengthen your pitch, tie it to what’s happening in the community or what’s trending that day. Stories that highlight real people and real impact at the local level are far more powerful than chasing broad national headlines.
Positive Stories to Balance the Chaos
News at ABC15 Arizona often focuses on death and destruction. That’s why stories about local heroes, small wins, and inspiring efforts stand out more. Reporters look for feel-good content that brings emotional balance. If a story makes people feel something real, it’s more likely to get picked up.
Offer a Follow-Up Angle
Don’t just pitch a one-and-done story. Reporters love stories that have room to grow. Whether it’s a seasonal twist, a follow-up event, or a community-driven solution, offering a clear “what’s next” makes your pitch more dynamic. For example, if the story starts with a snowboarding accident, the next chapter could explore helmet safety or local policy changes. A built-in follow-up keeps the coverage going and keeps your story top of mind.
Visuals Are Everything
In today’s fast-paced media world, visuals can make or break a pitch. High-quality video, clear b-roll and audio bring stories to life. It’s also important to format content for the right platform such as horizontal videos for broadcast and vertical for digital. In today’s attention economy, a strong visual hook at the start can determine whether a story gets airtime or gets skipped.
Back It Up with Stats
Numbers add credibility. Whether it’s local data, national trends, or original survey results, statistics show why your story matters right now. Reporters need facts to support their coverage, and a strong stat can make your pitch more relevant, urgent, and trustworthy.
This panel reminded me that pitching isn’t just about sharing content, it’s about partnering with journalists to tell stories that matter to the community. I walked away feeling encouraged and more confident about what reporters are looking for and how I can rise to meet those expectations.
As I continue my PR internship, I’m excited to apply these lessons by tying client stories to the local communities they serve, ensuring every pitch adds value to the conversation. Attending this panel gave me practical tools I can bring back to my client work while also pushing me closer to my internship goals of building confidence in pitching and growing my skills in campaign planning. At the end of the day, my goal is to pitch stories that matter to the community, not serve up another cooking segment reporters are tired of seeing.
Summer Spotlight: 10to1PR Clients Shine Across Media Landscape
10to1PR’s summer media campaigns delivered impressive results across various industries, showcasing our team’s expertise in securing high-impact coverage for our diverse clientele. From technology innovations to community initiatives, our clients made headlines in major publications, demonstrating the power of strategic public relations.
🔋 Technology and Innovation
ITS World Congress took center stage in the Ivory Coast publication Acturoutes, featuring an exclusive interview with ITS America CEO Laura Chace. This coverage highlights the global reach of our clients’ innovations in intelligent transportation systems.
The Dallas Morning News spotlighted Rosendin’s solar robot installer on its front page, emphasizing how this technology reduces worker injury, accelerates renewable energy project construction, and addresses the industry’s workforce shortage.
Traffic Technology Today featured highlights from ITS World Congress 2025, further cementing our client’s position as a leader in transportation technology.
Swisslog Healthcare contributed expert insights to a Canadian outlet, MRO Magazine, discussing the importance of upgrading pneumatics for smarter maintenance in healthcare facilities.
🏢 Business and Real Estate
JobElephant made waves in the recruitment sector, with CEO Michael Ang featured in The Global Recruiter. The company’s 2025 DEI Marketing Report, revealing strategies for diversity recruitment, earned coverage in Staffing Hub.
Avana shared valuable thought leadership on the commercial real estate market, featured in Bisnow’s analysis of banks finding creative ways to manage vintage CRE loans.
Peak Roofing’s acquisition of Skymark Roofing caught the attention of multiple outlets, including Axios, Roofing Contractor, and PE Hub, highlighting the company’s strategic growth.
Milhaus opened luxury apartments in Oklahoma, as reported by Connect CRE. The company also broke ground on the Atheria at West Grove community in McKinney, Texas, covered by Community Impact.
🏗️ Construction and Development
Chanen Construction’s transformation of a Sedona staple into a mountain modern brand was featured in Commercial Construction & Renovationmagazine, showcasing the company’s innovative approach to hospitality projects.
Dick Anderson Construction shared insights on successful company meetings, featured in Plumber Magazine, demonstrating thought leadership in team management.
Master’s Transportation contributed a byline article to School Bus Fleet, addressing new EPA derate rules and their impact on school bus maintenance.
The company’s new Parts and Service Department opening was featured in the Kansas City Business Journal, further highlighting their growth and expansion.
🏖️ Community and Tourism
Hansen Super Techs celebrated Mother’s Day with a heartwarming air conditioning giveaway, garnering coverage in HVAC Insider and Contracting Business. This initiative showcased our client’s commitment to community engagement and customer appreciation.
Encantame Resorts earned features in AZCentral and Yahoo Life, spotlighting the best hotels in Puerto Peñasco, Sonora.
Del Llano was showcased in Fox 10 Phoenix‘s “Made in Arizona” segment, highlighting local businesses making an impact.
The Arizona Office of Economic Opportunity provided expert commentary on Arizona’s tech growth in an AZCentral article and appeared on AZFamily to discuss economic trends.
🔜 Looking Ahead
As we move into the fall, 10to1PR continues to build on this summer’s successes. Our team remains committed to delivering impactful media coverage that drives results for our clients across all industries.
For businesses seeking to elevate their media presence and tell their stories effectively, reach out to 10to1PR. Our proven track record speaks for itself, and we’re ready to help you make headlines.
